ARPost

APRIL 2, 2020

For the last three years, law firm Perkins Coie, the XR Association, and Boost VC have conducted a survey on industry attitudes toward AR and VR technology. Second, the survey primarily reflects the views of industry and enterprise – not entertainment. Here, we look at some of the major trends in the survey. Increasing Adoption.

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ARVR

NOVEMBER 30, 2022

There are a number of ways this is a win-win situation for both customers and the food industry. AR helps customers to view a particular product in the form of a simple purchasing app, and it also has benefits for the restaurant industry. This advertises your business and expands your outreach for free. billion in 2020 [2].

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ARPost

JULY 2, 2020

What about Walker Industries? Walker Industries is … let’s call it “the startup’s startup.” While that funding campaign still has a ways to go and we’re an estimated month away from a functioning XR headset demo, Walker Industries founder, Herman Remy, reached out to ARPost to talk about his company and his passion.

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ARPost

JULY 10, 2023

By examining user preferences and behavior, AI and machine learning algorithms can provide tailored recommendations and targeted advertising , improving AR experiences. See Also: The Intersections of Artificial Intelligence and Extended Reality 3.

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Bernard Marr

FEBRUARY 1, 2023

Of course, this has immediately got people asking what the implications are for us humans – and one of the first professions to fear that they could be facing the chop are marketers. How will jobs in marketing or advertising be affected by ChatGPT? For example, a popular marketing model today is influencer marketing.

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AR Insider

JANUARY 7, 2020

After passing through the boom and bust cycle of 2016 and 2017, the last two years were more about measured optimism in the face of the sobering realities of industry shakeout and retraction. Advertising Keeps the AR Revenue Crown. Industrial AR’s Inflection is Still One Year Away. Apple Glasses Don’t Arrive in 2020.

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ARVR

SEPTEMBER 8, 2021

Augmented Reality (AR) technology is one of the leading technologies that is bringing numerous digital transformations by significantly improving the operating processes of companies belonging to various industrial fields. One area where this technology is being used recently is the digital advertising market.

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AR Insider

MARCH 25, 2020

Can AR Breathe New Life into Industry Events? Conferences and events have historically presented excellent opportunities for businesses of all kinds to get out and network and learn from industry experts. They enable collaboration across topics of all kinds; from branding and lead generation to industry education. by Emil Alon.

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XR Today - Virtual Reality

JUNE 16, 2022

It’s difficult to ignore the rising presence of XR (Extended Reality) in advertising right now. As headsets for VR, and applications for AR have grown more pervasive, countless companies have begun investing in more immersive marketing experiences for their audience. Let’s explore how XR is influencing the advertising sphere.

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VRScout

OCTOBER 13, 2022

Augmented reality (AR) technology is proving to be an immensely powerful tool within the fashion industry. But what about physical stores struggling to compete with the ever-growing eCommerce market? This includes Amazon and its Virtual Try-On for Shoes as well as Snapchat’s Dress Up feature.

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AR Insider

AUGUST 27, 2019

This post is adapted from ARtillery Intelligence’s latest report, Industrial AR: Benefits & Barriers. Entitled Enterprise AR: Impacting the Bottom Line , it defined how AR is being deployed in industrial enterprises like Coca Cola ; and the operational efficiencies they accomplish. Quantifying Industrial AR.

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ARPost

JULY 27, 2020

Future marketing specialists can start their career specializing in the latest technologies thanks to a new AR marketing course offered by Brock University in Canada. Why the Need for an AR Marketing Course? So far, universities are teaching digital marketing with augmented reality as a small component of the overall curriculum.

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AR Insider

AUGUST 11, 2020

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. A R continues to evolve and take shape as an industry. Prominent sectors include industrial AR, social, gaming, and AR shopping. AR advertising is actually one of the most lucrative subsectors, on pace to reach $1.41

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ARPost

JULY 3, 2019

AR technology is more and more in demand by consumers and marketing and advertising clients. The company released its findings during the second day of the Cannes Lions Advertising Festival and followed them up with a solution to this issue. See Also: Survey: AR Technology Brings Concrete Benefits to the Services Industry.

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AR Insider

MAY 27, 2021

Four Myths About AR Advertising. A R advertising: it’s a thing. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. At this stage, if marketers are continuing to invest in this new platform, they must be seeing results.

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ARPost

APRIL 7, 2021

However, we are still witnessing innovations each year that will reflect positively on various industries – and that’s bringing VR to brand new milestones. See Also: How Augmented Reality Is Transforming the Construction Industry. In light of this, the travel industry has quickly adopted new technologies during the pandemic.

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VRScout

MARCH 16, 2017

A brand new market requires a brand new kind of CV. In most cases however, the most engaging CV is always the most successful, which is why many developers looking to get into the VR industry are using the immersive technology to build some of the coolest resumes you’ve ever seen.

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AR Insider

AUGUST 18, 2020

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. A R continues to evolve and take shape as an industry. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. billion this year and $8.02

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XR Today - Virtual Reality

DECEMBER 19, 2022

Thanks to increasing consumer and enterprise brands, the immersive market is growing with use cases that cover retail, tourism, training, and much more. According to a report by Emerged Research, VR technology will propel the extended reality (XR) market to roughly $1,246.57 billion by 2025. percent in the same year.

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XR Today - Virtual Reality

JUNE 13, 2022

In the advertising industry, the rise of new and disruptive technologies can be an incredible way to unlock new levels of audience engagement. While there are countless companies out there capable of supporting brands on their search for phenomenal XR advertising, some vendors seem to be focusing more on this area than others.

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ARPost

JUNE 29, 2020

Augmented reality brings endless opportunities to a variety of industries. The cannabis industry is no exception. Due to limited advertising prospects and high regulation, brands need to go above and beyond to educate and engage consumers. That’s why emerging technologies are gaining traction in the industry.

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AR Insider

OCTOBER 20, 2020

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. A R continues to evolve and take shape as an industry. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. billion by 2024.

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VRScout

JUNE 18, 2022

The Cannes Lions International Festival of Creativity is a global event that has been showcasing creative excellence in communications, advertising, and connectivity between people and brands since 1954. Each year in June roughly 15,000 industry leaders from 90 countries make their way to France to join in the festivities.

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VRScout

JULY 7, 2021

The next big step for the company is the launch of a new program that could be a gamechanger for the advertising and marketing industry. From AR games on 440 million cereal boxes to the world’s first AR on Spotify,” said Ste Thompson, CEO and Founder of Powster, a digital creative studio focused on the entertainment industry. “We

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AR Insider

OCTOBER 13, 2020

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. A R continues to evolve and take shape as an industry. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. billion by 2024.

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ARPost

AUGUST 6, 2021

In this article, we will cover some of the most salient data emerging from surveys and market research reports that looked at the ways in which extended reality has influenced people’s lives during the pandemic. According to a report prepared by Research and Markets, the global spend on immersive technologies will reach the value of $1,274.4

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XR Today - Virtual Reality

JUNE 17, 2022

The advertising landscape has always been a fast-moving, and competitive space. For years, companies in every industry have been competing to grab the attention of their target audience as effectively as possible, in a landscape where consumers are becoming less interested in “traditional” marketing campaigns.

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AR Insider

NOVEMBER 17, 2020

A R continues to evolve and take shape as an industry. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. Advertising is one of the most lucrative AR subsectors, on pace to reach $1.41 Figures reflect market factors at the time of creation.

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VRScout

OCTOBER 31, 2022

For example, a music venue could use a beacon to post its lineup of artists for the night; a restaurant could share its daily specials; a movie theater could post the screening times for the latest Hollywood blockbuster; a business could advertise its available job positions. You can also set up beacons indoors using Wi-Fi signals.

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ARVR

AUGUST 6, 2020

This is especially true in the alcoholic beverage industry. Which is why, after 15 years in the alcoholic beverage industry and seeing the lack of action taken towards going digital, I am spurred to help break down the topic into the why’s and the how’s of digitization in the alcohol industry?—?all Trending AR VR Articles: 1.

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AR Insider

OCTOBER 27, 2020

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. A R continues to evolve and take shape as an industry. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. billion by 2024.

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AR Insider

JANUARY 19, 2021

A R continues to evolve and take shape as an industry. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside them is AR advertising. Advertising is one of the most lucrative AR subsectors, estimated to reach $1.41 Figures reflect market factors at the time of creation.

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AR Insider

JANUARY 30, 2020

Built from daily market coverage, insider interviews and 15-years of market-sizing experience, ARtillery Intelligence has constructed disciplined and independent forecasting models. That includes lots of moving parts and sub-sectors including consumer, enterprise, hardware, software, advertising and LBVR. Product-Market Fit.

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XR Today - Virtual Reality

JUNE 21, 2022

For the last few years, even before the pandemic changed the way people shop forever, companies have been searching for new ways to make advertising more educational, and engaging. The growing trend of the marketing industry has been on producing helpful, informative content, capable of showing customers how they can solve common problems.

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ARVR

JUNE 21, 2022

These include industrial AR, consumer VR, and AR shopping. is AR marketing. Among other things, AR marketing includes sponsored AR lenses that let consumers visualize products in their space. Factors propelling this growth include brand advertisers’ escalating affinity for, and recognition of, AR’s potential.

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AR Insider

NOVEMBER 24, 2020

A R continues to evolve and take shape as an industry. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. Advertising is one of the most lucrative AR subsectors, on pace to reach $1.41 Figures reflect market factors at the time of creation.

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AR Insider

FEBRUARY 5, 2021

Apple needs to shoot for massive markets, and digitally-enhanced sunglasses or corrective eyewear are much larger markets than AR headgear. To put some numbers against that, Apple could inflect the market with a classic Apple Halo effect, and ARtillery projects almost 4 million AR glasses sold in 2024 (see below).

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