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This Life-Size Angry Birds Game Is Powered By Immersive Tech

VRScout

Compete against other teams in a digital smart room complete with motion trackers, projection mapping, and touchscreen technology. We are in the business of using technology to bring people together through shared play. The post This Life-Size Angry Birds Game Is Powered By Immersive Tech appeared first on VRScout.

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Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse

XR Today - Virtual Reality

Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme. The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies.

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Jack Daniels Turns Their Whiskey Bottle Into An AR Pop-Up Book

VRScout

Jack Daniels has been offering thirsty patrons their immensely popular brand of Tennessee whiskey for over 150 years, during which time they’ve become the most successful American whiskey distillery in the world. In 2016, we launched an immersive Virtual Realty experience and in 2018 we launched our official podcast, ‘Around the Barrel.’

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XR Gaming Case Study: Groove Jones, Be Pro Be Proud

XR Today - Virtual Reality

Creative augmented and virtual reality (AR/VR) technology firm Groove Jones develops immersive solutions for enterprises, brands, and location-based experiences. It also helps to enhance customer engagement and marketing with immersive custom campaigns. But what does gamification add to immersive training systems?

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How XR Fan Engagement Brings Fans Closer to the Game

ARPost

“The Blue Jackets are one of the few sports organizations taking the lead to bring fans the latest in cutting-edge technology with first-ever immersive experiences to their arena,” MVP Interactive CEO James Giglio said in a release shared with ARPost. The signee?

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The Top Five Retail Technology Trends In 2023

Bernard Marr

Leverage the power and potential of technology to provide customers with new and exciting ways to browse, buy and save. Both online and offline, retailers are turning to technology in a number of innovative ways. Applying technology to enable "personalization at scale" is key to capitalizing on this trend. The answer?

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AR Meditation App Helps Calm Veterans Suffering From Trauma

VRScout

Healium AR’s use of neurofeedback technology could revolutionize anxiety management. After seeing how calm each vet was after stepping into VR, Hill reached back out to Tarrant to see if there was a way of combining immersive technology with his electroencephalogram research. war memorials in VR.

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