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Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse

XR Today - Virtual Reality

Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme. The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies.

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Jack Daniels Turns Their Whiskey Bottle Into An AR Pop-Up Book

VRScout

Jack Daniels has been offering thirsty patrons their immensely popular brand of Tennessee whiskey for over 150 years, during which time they’ve become the most successful American whiskey distillery in the world. In 2016, we launched an immersive Virtual Realty experience and in 2018 we launched our official podcast, ‘Around the Barrel.’

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XR Gaming Case Study: Groove Jones, Be Pro Be Proud

XR Today - Virtual Reality

Creative augmented and virtual reality (AR/VR) technology firm Groove Jones develops immersive solutions for enterprises, brands, and location-based experiences. It also helps to enhance customer engagement and marketing with immersive custom campaigns. But what does gamification add to immersive training systems?

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This Restaurant Will Let You Paint With Sauces in VR

VRScout

Especially for fans who’ve never experienced room-scale immersion before. 29 – South Carolina vs. Tennessee. 19 – Tennessee vs. Missouri. Even though VR experiences weren’t the only tailgate activities available in this mobile barn that was designed to mirror the look of actual Zaxby’s establishments — the VIVE was the hit.

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How XR Fan Engagement Brings Fans Closer to the Game

ARPost

The Blue Jackets are one of the few sports organizations taking the lead to bring fans the latest in cutting-edge technology with first-ever immersive experiences to their arena,” MVP Interactive CEO James Giglio said in a release shared with ARPost. The signee?

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AR Meditation App Helps Calm Veterans Suffering From Trauma

VRScout

After seeing how calm each vet was after stepping into VR, Hill reached back out to Tarrant to see if there was a way of combining immersive technology with his electroencephalogram research. war memorials in VR. So far the app has proven immensely useful for veterans suffering from trauma and PTSD as a result of active combat.

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This Life-Size Angry Birds Game Is Powered By Immersive Tech

VRScout

For those unfamiliar, Electric Gamebox is a unique location-based immersive platform that utilizes a combination of Lidar and 3D motion tracking, projection mapping, and touchscreen technology to immerse multiple users in a single experience without the need for a VR headset. For more information visit electricgamebox.com.

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