Tech Trends VR

JANUARY 16, 2021

How Immersive Technologies are helping us reimagine personal interactions in a post-COVID world. . Unity asked more than a dozen industry experts – including yours truly – to share their thoughts on how immersive technologies would be embraced for a report entitled Top 2020 Trends: Enterprise AR & VR.

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XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Meanwhile, the immersive industry is coming closer to a potential paradigm shift in 2024, as big technology brands plan to make a mark on the emerging sector. Moreover, Michael Guerin said that over the next few years, immersive and spatial storytelling experiences would become “much more prevalent in the next three to five years.”

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XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. How Does Google’s Geospatial Creator for Unity Work? Currently, Google’s Geospatial Creator for Unity offers visualisations of more than 2,500 cities in 49 nations.

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XR Today - Mixed Reality tag

FEBRUARY 1, 2024

Igloo Vision was among a number of leading emerging technology companies showing face at the event to highlight the future of workplace technology -with the firm successfully showcasing how immersive spaces are a valuable enterprise tool via its Igloo Core Engine solution. ISE 2024 is wrapping up, and visitors are heading home.

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XR Today - Mixed Reality tag

MAY 23, 2023

Microsoft unveiled fresh, immersive features for its Microsoft Mesh-powered Team platform, it announced at its Build 2023 event on Tuesday. With the update, users can add immersive experiences to private previews on the platform, leading to greater engagement while attending meetings.

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XR Today - Mixed Reality tag

JANUARY 3, 2024

Microsoft spent the second half of 2023 championing what it coined as the industrial Metaverse, specifically an umbrella of multi-user XR services covering enterprise use cases such as collaboration, design procedures, and employee training. Will the loss of Windows Mixed Reality lead to a lull in XR products from the firm?

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XR Today - Virtual Reality

JUNE 8, 2023

Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. Apple supports Unity applications as part of its software stack.

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XR Today - Mixed Reality tag

NOVEMBER 21, 2023

What is Microsoft Mesh , and what can it do to transform the future of immersive collaboration? For some time now, Microsoft Mesh has promised companies an opportunity to build unique mixed and extended reality experiences for the future of work. So, what is Microsoft Mesh exactly, and what can it do? for attendees.

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XR Today - Virtual Reality

OCTOBER 5, 2022

What’s more, Meta’s flexibility makes it easy to combine Oculus headsets with state-of-the-art technology and software for building prototypes and designs. Meta recently announced the arrival of a popular architectural tool “ Unity Reflect ” in the Meta Quest environment for 2022.

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ARPost

MARCH 9, 2021

Microsoft Ignite was a three-day conference that took place virtually on YouTube, Microsoft.com, and in Altspace from March 2-4. Surprisingly, there was little at the conference directly related to HoloLens , Microsoft’s mixed reality headset. As the world recovers, it will require much more from technology.”. Satya Nadella. “The

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XR Today - Mixed Reality tag

JUNE 13, 2022

Last Thursday, Microsoft debuted version three of its Mixed Reality (MR) toolkit (MRTK3) for use in Unity Technologies’ real-time 3D (RT3D) animation engine. The technology partnership accelerates the development of MR content on the open-source development hub to deliver cross-platform immersive experiences.

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XR Today - Mixed Reality tag

OCTOBER 10, 2023

The Immerse Global Summit 2023 , now part of the Metacenter Global Week event, is just around the corner. For ten years, the Immerse Global Summit (IGS) has stood as a leader in the XR and metaverse event landscape, featuring the biggest speakers and exhibitors from the industry. What is Immerse Global Summit 2023?

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XR Today - Mixed Reality tag

MAY 4, 2023

joined Chevron Technology Ventures’ selection of technology corporations working to accelerate innovation in the energy industry. is a firm focusing on immersive training for enterprise end-users. provide enterprise clients with immersive training solutions ready for AR and VR distribution. This Tuesday, Motive.io

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XR Today - Augmented Reality tag

MAY 9, 2023

This will expand the company’s offerings beyond mobile handsets and boost the number of use cases for its technologies. This aims to create a growing number of key partnerships capable of building use cases for AR technologies. It will also provide support for developers using Unity 2021.3

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Magic Leap Microsoft Unity Industry 92

Road to VR

MAY 1, 2017

Brandon Bray, Principal Program Manager at Microsoft, took the stage at Unity’s Vision VR/AR Summit 2017 to show a little more of what Microsoft has planned for the VR side of things when the first Windows Holographic headsets come later this year. image courtesy Unity Technologies. .”

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XR Today - Mixed Reality tag

SEPTEMBER 21, 2023

Unity Technologies has reportedly backtracked on the controversial fees it introduced last week, triggering a public outcry from the developer community. Many Unity developers have slammed the new fees as unfair, prompting the San Francisco-based firm to rescind its announcement partially.

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XR Today - Virtual Reality

NOVEMBER 24, 2022

As the demand for these immersive experiences continues to grow, a number of leading virtual, augmented, and mixed reality vendors have begun demonstrating their ability to assist retail and ecommerce stores in building next-gen interactions. This could allow retailers to interact with clients in a digital version of a showroom or office.

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XR Today - Virtual Reality

SEPTEMBER 20, 2022

In recent years, we’ve discovered just how powerful technology can be in delivering information to those who need it most. XR has the potential to be one of the most disruptive new technologies in the educational space. Today, we’re looking at just some of the major vendors leading the way to a future of immersive learning.

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ARVR

SEPTEMBER 22, 2022

This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. In this guide, we’ll discuss the details of augmented reality development in 2022, including the choice of technologies and the development flow. This is how location-based AR works.

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Augmented Reality Technology How To AR 147

XR Today - Mixed Reality tag

AUGUST 9, 2023

Microsoft has picked volumetric video company Arcturus as its primary marketing partner for its Microsoft Mixed Reality Capture Studios (MRCS) solution provider. Mistry added, “The MRCS technology gives us the opportunity to work with some of the best creators and studios in the world.

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ARPost

MARCH 9, 2021

Microsoft Ignite was a three-day conference that took place virtually on YouTube, Microsoft.com, and in Altspace from March 2-4. Surprisingly, there was little at the conference directly related to HoloLens , Microsoft’s mixed reality headset. As the world recovers, it will require much more from technology.”. Satya Nadella. “The

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Microsoft Holography Conference Hardware 195

XR Today - Mixed Reality tag

JUNE 30, 2023

Collaboration is key not just in life but also within the emerging immersive marketplace. As the ever-growing technology space finds its footing in enterprise and for consumers, industry leaders are ensuring that the market stands upon a strong foundation of industry-wide collaboration and rich design tools.

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XR Today - Mixed Reality tag

NOVEMBER 17, 2023

This month could just prove that immersive business solutions will start seeing greater media hype in the next few months leading into 2024, CES, and beyond. At Ignite, Microsoft announced plans to introduce new avatars and immersive spaces to its popular Teams application, widely used for workplace communications.

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XR Today - Virtual Reality

DECEMBER 2, 2022

Even governments are turning to immersive platforms to showcase tourism, security, and travel opportunities. The VR industry has skyrocketed immensely, with immersive headset shipments spiking 92 percent in 2019 and 70 percent in 2020. Many businesses are realising the value and potential of integrating virtual solutions.

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XR Today - Virtual Reality

JUNE 9, 2022

Similar to Meta, Microsoft has made some significant investments into the XR landscape in the last couple of years. At the same time, the HoloLens headset technology from Microsoft is largely regarded to the industry leader for true mixed reality experiences. Magic Leap.

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Magic Leap Unity Microsoft Tools 189

ARPost

JULY 4, 2022

NVIDIA joined Meta , Epic Games, Khronos Group, Avataar , Microsoft, Unity, XR Association , and many other founding members to lead the development of interoperability standards to drive the growth of the metaverse. Interoperability as the Lifeblood of an Immersive Internet. What is NVIDIA’s Role Within the Metaverse?

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Real Estate Simulation Groups Industry 523

ARPost

FEBRUARY 6, 2023

Recent technological advancements have pushed the envelope of what modern technologies are capable of. Furthermore, these innovations have greatly changed the way users interact with such technologies. Unfortunately, such beliefs stem from a misunderstanding of the technology and how it works.

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Virtual Reality Unreal Technology Tools 400

The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. I feel there is more optimism in the field, and even investors have started to be interested in immersive realities again.

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XR Today - Virtual Reality

JANUARY 31, 2024

However, the Vision Pro is more than just a headset for immersive entertainment. However, it’s worth noting that “compatible” apps won’t necessarily provide the same intuitive and immersive experience as solutions built for the Apple Vision Pro. Just don’t expect a very “immersive” experience.”

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XR Today - Augmented Reality tag

DECEMBER 11, 2023

The technology’s similarity to pre-existing systems enables the easy integration of XR within a range of business environments, such as construction and healthcare, helping drive the adoption of immersive solutions and devices. The Unity integration also enables the OEP to integrate other related solutions into the product.

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Unity Construction Real Estate Data 106

The Ghost Howls

NOVEMBER 21, 2023

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.

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XR Today - Mixed Reality tag

DECEMBER 13, 2023

This time last year, Meta promised that the Metaverse would launch immersive remote communication into the mainstream. At the start of 2023, many Metaverse vendors promoted how immersive worlds could completely change how the world works and lives. But will Microsoft’s investment into the industrial Metaverse pay off?

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XR Today - Mixed Reality tag

JULY 26, 2023

This month, Microsoft will deploy an upgraded version of its dormant HoloLens 2 headset for US Army soldiers. Microsoft’s US Army contract sees the firm deploy 20 custom “Integrated Visual Augmentation System (IVAS)” HoloLens 2 MR headsets for field testing. Microsoft IVAS: What’s New? The IVAS version 1.2

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Microsoft Apple Immersion Tools 69

The Ghost Howls

JUNE 26, 2023

But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation. Unity page also confirms that the headset will provide plane detection, so you will be able for instance to detect the walls and the desks in your room.

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XR Today - Virtual Reality

JUNE 13, 2022

In the advertising industry, the rise of new and disruptive technologies can be an incredible way to unlock new levels of audience engagement. Meta is one of the market leaders in the technology environment right now, particularly in regard to XR, advertising, and the metaverse.

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XR Today - Mixed Reality tag

OCTOBER 27, 2023

Major firms like Microsoft, Valve, and Apple are continuing to build immersive product portfolios leading towards the dawn of 2024. The initial patent states that Microsoft plans to create a “display device [that] includes a display substrate and a backplane substrate.” through the new ecosystem of technologies.

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Microsoft Apple Industry Hardware 74

ARPost

SEPTEMBER 29, 2022

Microsoft (Nasdaq: MSFT) for AltspaceVR. Microsoft again, because some time ago they bought AltspaceVR , a VR social platform that was on the verge of bankruptcy. Unity (Nasdaq: U) for 3D Modeling and Animation Tools. A very important part in the adoption of immersive technologies will be played by infrastructure.

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