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How Retailers are Using Augmented Reality to Enhance In-Store Shopping

ARPost

The retail sector is changing because of augmented reality technology, which is giving businesses new and interesting ways to interact with customers and enhance their shopping experiences. AR is a perfect fit for the retail sector, giving businesses new opportunities to communicate with customers, promote their goods, and increase sales.

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From Virtual Clothes to Virtual Stores: XR in Fashion Retail

ARPost

Before we get to full-on virtual stores, let’s start off with physical fashion retailers using XR technology. The solution can work with 2D product images, but retailers get more out of the process if they have 3D assets. We always set out to work with the real-life data that retailers have on hand. Trying them on, right?

Retail 452
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IKEA Teams With Meta To Launch An In-Store AR Game

VRScout

Earlier this month, IKEA Retail Sweden launched a new augmented reality (AR) experience at select IKEA stores in Sweden. Credit: Meta, IKEA, Warpin Reality “We are constantly exploring new ways to meet our customers,” said Helena Gouiveia, marketing manager at IKEA Retail Sweden, in an official release.

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Is AR Crucial for Retailers and Brands?

XR Today - Augmented Reality tag

The firm is providing immersive technology solutions which enhances customer engagement. Is AR Crucial for Retailers and Brands? The CEO expects Extended Reality (XR) retail technology to become more commonplace as businesses and brands become more digitised.

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Immersive Learning and the Attention Economy

XR Today - Mixed Reality tag

Executives have voiced their support for attention tracking, which provided optimal immersive experiences in the Metaverse. In retail, awareness of such interactions can greatly improve immersive experiences in metaverse stores, whether on Decentraland, Sandbox, or others. Why Attention Tracking?

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NVIDIA NeRF to Introduce VR Scene Builder Tools

XR Today - Virtual Reality

Capture, Render, Win Announcing the #InstantNeRFVR Contest Read more about how to create an immersive scene with our new #InstantNeRF VR software for a chance to win an NVIDIA GeForce RTX 3090 Ti graphics card. After users convert their source 2D images, they can import them as a rendered immersive environment in a real-time 3D (RT3D) engine.

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Transforming the E-Commerce Industry With AR

ARPost

AR provides an immersive and engaging purchasing experience connecting both the online and offline worlds by superimposing virtual features onto the real world. Due to its potential to increase customer engagement and satisfaction, augmented reality has experienced substantial growth in the online retail sector.

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