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How Retailers are Using Augmented Reality to Enhance In-Store Shopping

ARPost

The retail sector is changing because of augmented reality technology, which is giving businesses new and interesting ways to interact with customers and enhance their shopping experiences. AR is a perfect fit for the retail sector, giving businesses new opportunities to communicate with customers, promote their goods, and increase sales.

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From Virtual Clothes to Virtual Stores: XR in Fashion Retail

ARPost

Before we get to full-on virtual stores, let’s start off with physical fashion retailers using XR technology. The solution can work with 2D product images, but retailers get more out of the process if they have 3D assets. We always set out to work with the real-life data that retailers have on hand. Trying them on, right?

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Nike Begins Using Augmented Reality for Sneaker Fitting in Mobile App & in Retail Stores

Next Reality AR

On Thursday, Nike unveiled its new Nike Fit tool, which the company is preparing to add to its existing mobile apps for iOS and Android, as well as its retail stores. Nike Fit uses computer vision and machine learning to scan a customer's foot and measure its full shape.

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IKEA Teams With Meta To Launch An In-Store AR Game

VRScout

Earlier this month, IKEA Retail Sweden launched a new augmented reality (AR) experience at select IKEA stores in Sweden. Credit: Meta, IKEA, Warpin Reality “We are constantly exploring new ways to meet our customers,” said Helena Gouiveia, marketing manager at IKEA Retail Sweden, in an official release.

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AR Apps With Artificial Intelligence in 2021

ARPost

Augmented reality apps are becoming more and more powerful with the help of artificial intelligence, which learns context and awareness about what you are trying to achieve. Artificial Intelligence is the use of machines, especially computer systems, to simulate human intelligence. In this guide, we review some AR apps with AI in 2021.

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Is AR Crucial for Retailers and Brands?

XR Today - Augmented Reality tag

Is AR Crucial for Retailers and Brands? The CEO expects Extended Reality (XR) retail technology to become more commonplace as businesses and brands become more digitised. Last week, US retail giant Wallmart debuted an AR try-on smartphone application called Be Your Own Model.

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Nike Tries on Augmented Reality for Sneaker Fitting in Mobile App & Retail Stores

Next Reality AR

On Thursday, Nike unveiled its new Nike Fit tool, which the company is preparing to add to its existing mobile apps for iOS and Android, as well as its retail stores. Nike Fit uses computer vision and machine learning to scan a customer's foot and measure its full shape.