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China’s Largest Telecom Forms Metaverse Industry Alliance, Including Xiaomi, Huawei, HTC & Unity

Road to VR

China Mobile, that country’s largest wireless carier with over 940 million subscribers, has formed a metaverse industry alliance including some of the biggest names in China-based tech. ” China Mobile isn’t new to the space.

Unity 304
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Top XR Vendors Majoring on Retail and Ecommerce for 2022

XR Today - Virtual Reality

The extended reality environment is taking the retail and ecommerce landscape by storm. Offering a convenient way to provide consumers with product information, enhanced shopping experiences, and better customer service, XR is quickly becoming a table stakes part of the new digital retail space. Magic Leap.

Retail 248
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HTC announces XR Suite and teases the future of collaboration and workplace

The Ghost Howls

This night I woke up at 3am to participate in HTC Vive’s event on ENGAGE because I read that it was an “HTC VIVE LAUNCH EVENT” and I was super-confident in the launch of the Cosmos XR or at least of the Cosmos Play. Some of these key players, like ENGAGE, are companies in which HTC already invests into.

HTC 464
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Open-Source VIRTUOSO SDK for Unreal Engine – a Standard Framework for XR Development

ARPost

Immersive experiences are in greater demand in all fields: for home entertainment, for training in various industries, and for retail and marketing. An Epic Games MegaGrant Brought VIRTUOSO SDK to the Unity World. The VIRTUOSO SDK for XR development is available as a full open-source release for the Unity game engine on Github.

Unreal 371
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Work in the Metaverse: Is Metawork the New 9 to 5?

XR Today - Virtual Reality

To date, the global tech industry continues to discuss work in the Metaverse. Global tech giants such as NVIDIA, Lenovo, Unity, Epic Games, HTC VIVE, and others have already entered the metaverse space race. This will come parallel to industry efforts to develop the best practices and standards for building it.

Industry 330
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7 Insightful XR Advertising Case Studies to Read in 2022

XR Today - Virtual Reality

Advertising has always been a rapidly changing and dynamic industry. Autoliv and Unity. Leveraging real-time 3D technology with the help of the Unity ecosystem , the tier 1 automotive brand has been able to develop a modern product visualisation experience designed specifically to enhance sales and marketing operations.

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

Following the event, several global executives from the immersive tech industry weighed in on the device. Aneesh Kulkarni : Apple’s Vision Pro announcement last week is very likely to be one of the ‘watershed moments’ for the VR and AR industry. Their partnership with Unity will get them there quickly.