The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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The Ghost Howls

SEPTEMBER 3, 2023

Plus there is this sense of perceived “stasis” of the technology. As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting.

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The Ghost Howls

JULY 10, 2023

Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. The report in particular talks about “design and displays” as areas where the review process will take place.

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Road to VR

NOVEMBER 21, 2017

Without explicitly announcing a new specific product, Samsung quietly implied that they may be developing a new standalone mobile VR HMD during a session during their developer conference last month. ” He said, “The question is ‘How do we combine the benefits of those two technologies together for our next VR system?' .”

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Upload VR

APRIL 22, 2024

They'll have access to the same core software and platform services as Meta Quest headsets, including Meta's tracking and mixed reality technology and store. Google Tried To Get Meta To Switch To Its XR OS Google reportedly asked Meta to partner and “contribute to” its upcoming XR operating system, but Meta said no.

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XR Today - Augmented Reality tag

JULY 21, 2023

After months of tinkering and testing, Project Iris, Google’s latest AR innovation, appears to be another “Google Glass Failure.” For years, Google has been toying with the idea of becoming a real competitor in the extended reality market. But for all its innovation and resources, Google’s AR ideas never really seem to pan out.

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Upload VR

FEBRUARY 28, 2024

This is Zuckerberg's first publicly-known trip to South Korea since 2014, when he visited Samsung to finalize the Gear VR smartphone-holder headset partnership. Samsung handled the hardware for Gear VR, Oculus Go was manufactured by Xiaomi, and Oculus Rift S was co-designed and manufactured by Lenovo.

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction. RPR is leveraging Google’s Geospatial Creator and Adobe Aero to secure the location-based AR customer experience.

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ARPost

AUGUST 25, 2020

Virtual reality is one of those technologies that has been hyped for several years. Especially with a host of low-cost VR devices such as the Google Cardboard and Samsung Gear headset, it’s already speculated that marketers will take advantage of this new messaging channel. However, some firms are hesitant to embrace VR.

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UploadVR Between Realities podcast

MAY 8, 2017

The manufacturers have released only limited data points — with Samsung coming out with the largest number to date revealing the technology giant sold 5 million Gear VRs through the beginning of the year. The firm projects the overall mobile VR king this year will be Samsung approaching 10 million units total.

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XR Today - Mixed Reality tag

NOVEMBER 10, 2023

Tencent Technology News added, In mid-October, there were rumors that PICO [had been] abandoned by ByteDance’s strategy. Samsung to Debut MR Headset in 2024? Samsung to Debut MR Headset in 2024? This week saw more rumblings about a Samsung MR headset.

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XR Today - Mixed Reality tag

JANUARY 4, 2024

Today, Qualcomm Technologies officially introduced the Snapdragon XR2+ Gen 2 Platform, a new Snapdragon chipset built to improve the quality of XR displays, visuals, and the overall user experience. With Samsung’s mobile expertise and our joint commitment, we aim to create the best-in-class XR experience for Galaxy users.

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The Ghost Howls

MAY 13, 2024

This is a period with many tech announcements: we had Meta telling about its Horizon OS, yesterday OpenAI unveiled the new GPT-4o, and today Google will hopefully unveil its Android XR operating system. This technology is still at a prototype stage, and in fact, its field of view is just a ridiculous 11.7 What a time to be alive!

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VRScout

MARCH 21, 2017

Samsung keeps us on our virtual toes, your phone’s packaging is VR headset, YouTube gets 360° help from Daydream, AR helps you make stuff better & faster, the investment & funding wrap-up, and more… You can enjoy the full audio recording below: SAMSUNG KEEPS US ON OUR VIRTUAL TOES. INVESTMENT & FUNDING WRAPUP.

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360 Video Augmented Reality Samsung Study 174

AR Insider

JULY 28, 2020

Some are AR-native players building tools and technologies to advance the state of the art ( AR enablers ). Tilt Five’s proprietary technology utilizes a retro-reflective gameboard which works with onboard glasses optics to achieve realistic AR interactions and depth. Technology never launches that way.”. Under the Hood.

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Anand Tech

JULY 26, 2023

Interestingly, the company aims to serve world's leading tech giants, challenging TSMC, IFS, and Samsung Foundry. Modern fabrication technologies are expensive to develop in general. The endeavor is both extremely challenging and tremendously expensive. "We are looking for a U.S. Sources: Nikkei , DigiTimes

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AR Insider

JANUARY 20, 2021

L ocation technologies continue to play a role in Snapchat’s product evolution. Like Google , Facebook and others, Snap sees location as a relevance-trigger. According to Dao, Much of Snap’s location strategy orbits the Snap Map, which geo-tags users and their Snaps on a map interface.

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AR Insider

MARCH 23, 2021

Picking up where we left off in the last installment in this series, there are several underlying technologies for AR to operate the way we all envision. Apple integrated the technology in the iPad Pro last year, signaling that it would soon arrive at an iPhone near you. Spatial Computing: 2020 Lessons, 2021 Outlook.

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UploadVR Between Realities podcast

MAY 11, 2017

The company was able to raise these funds by arriving early and impressing with proprietary technology for the creation of immersive video. Jaunt has continued to develop new hardware for VR video, but now it seems ready to diversity its revenue potential through a new advertising strategy formed in conjunction with its partner, OmniVirt.

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VRScout

NOVEMBER 7, 2016

Starting with its $2B acquisition of Oculus in the spring of 2014, Facebook has continued to build out its virtual reality strategy in a big way. You will also be able to stream your virtual experiences in the Samsung Gear VR to Facebook Live before the end of this year, so stay tuned for more information on that angle.

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AR Insider

NOVEMBER 14, 2019

Google meanwhile acquired Fitbit to buttress its wearables play. Google meanwhile acquired Fitbit to accelerate its lingering WearOS platform with some hardware in the game. When Amazon failed to market the Fire Phone , it lost a consumer touchpoint, thus ceding years of pole position to Google and Apple. Its motivation?

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Road to VR

SEPTEMBER 1, 2016

Anshel is currently Associate Analyst at Moor Insights & Strategy where he has multiple areas of coverage including a heavy coverage of VR. The VR820 is an extremely powerful platform for VR because it can harness many of the technologies traditionally used in smartphones and repurpose them for VR. Guest Article by Anshel Sag.

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The Ghost Howls

JULY 31, 2023

I think that the upcoming release of Quest 3, and the increasing rumors about Samsung are going to improve our situation even more. It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. Let’s all hope so. More info (Somnium Space 3.0

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UploadVR Between Realities podcast

MAY 8, 2017

With technologies like 5G, smartphones are still going to be the place where we see the leading edge of innovation occur with the benefits trickling down to the fledgling industries. This is where I believe that Google and Facebook have the right idea. I do not hold any equity positions with any companies cited in this column.

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VRScout

FEBRUARY 16, 2018

The NBA on TNT VR app is intended to change the viewing experience from, “passive to immersive’” said David Aufhauser, Managing Director, Strategy and Product for Intel Sports, during an interview with VRScout. Looking down the road, Intel is hoping to increase the popularity of its TruView technology.

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AR Insider

NOVEMBER 5, 2019

Picking up where we left off with Apple , Google and Bose’s hearables strategies, what’s the revenue outlook? Like any other emerging technology – including graphical AR – a value chain will develop. There will be others in this premium tier such as Google Pixel Buds, Samsung and others.

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Upload VR

JUNE 9, 2023

Google chickened out , Microsoft got distracted , and it's totally understandable if you lost interest in VR when they did. Yes, Google might still be resurgent with Android, powered by Owlchemy's insights and Samsung's hardware , and other companies might surprise with a novel strategy too.

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The Ghost Howls

FEBRUARY 23, 2023

Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.

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The Ghost Howls

DECEMBER 22, 2023

I’m personally a bit confused by Bytedance’s strategy. Some rumors say that anyway a refresh of the Pico 4, which I personally call “Pico 4 Plus”, may come in the next months because it was already in the pipeline. The upgraded Pico 4 should bring ringless controllers and maybe some refresh of the specifications.

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Tech Trends VR

FEBRUARY 24, 2019

A key enabler for Object Theory’s success has been Microsoft’s strategy for marketing, supporting, and developing Mixed Reality content for the HoloLens, which is why Zachary and Hoffman are enthusiastic in their praise for the company, and in particular of the leadership of CEO Satya Nadella. pic.twitter.com/UMhQbxgH1g.

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UploadVR Between Realities podcast

NOVEMBER 3, 2016

Department of Education this week announced the EdSim Challenge , looking for new educational simulations that use virtual and augmented reality technology, created by the VR, AR and videogame development communities. Samsung is also offering up a bunch of products to each finalist, including a Galaxy S7 edge and a Gear VR.

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The Ghost Howls

JUNE 21, 2021

Image by New Technology Walkers). New Technology Walkers (NTW) has released on SideQuest a free demo of HitMotion: Reloaded, a fitness XR game that was already one of the launch titles of the Vive Focus Plus. Together with this piece of news, Bloomberg also reported that PSVR 2 will feature an OLED display manufactured by Samsung.

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The Ghost Howls

JUNE 7, 2023

When a technology grows, it usually does that in steps: there is a technological breakthrough, then there are incremental innovations, then there is a new technological breakthrough, and so on. We were mostly all nerds playing with the technology and having fun with it. The big dogs are all coming.

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Apple Google Technology Virtual Reality 437

VeeR VR

OCTOBER 15, 2018

Now that the technology is stable and easily accessible, brands and businesses are increasingly looking to VR technology and incorporating it into their marketing strategies. It is available for free through Google cardboard. Not a normal NYT report, but a technological communication method that enables more feelings.

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Strategy Industry Virtual Reality New York 21

ARVR

MARCH 29, 2021

The Best VR Events and Concerts Planned for 2021 Enablers & Accelerants Picking up where we left off in the last installment in this series, there are several underlying technologies for AR to operate the way we all envision. a key focal point in the iPhone’s horse-race against Samsung and Google flagships.

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Road to VR

SEPTEMBER 8, 2016

As an electronics company, Apple’s general strategy seems to be to wait until a market is well established before joining it, then attempt to create an Apple-idealized product for that market. Apple is infamous for its patent strategy and you shouldn’t be surprised to find that they’re well into it in the AR/VR space.

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UploadVR Between Realities podcast

JANUARY 29, 2017

The technology world is always a game of rivals. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. For every Facebook there is a Twitter. What do you think? Do you agree with this analysis?

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