The Ghost Howls

JULY 17, 2023

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR!

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Google Virtual World Strategy Ukraine 288

The Ghost Howls

APRIL 22, 2024

Zuck’s genius move before Google I/O I was kinda shocked reading this piece of news, but I was also quite happy because I’m all in for open platforms, and seeing finally Meta breaking the walls of its walled garden is for me a good thing. And with the operating system comes also Meta’s store.

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Google Software Apple Samsung 457

Road to VR

OCTOBER 29, 2017

At Google’s big October 4th press conference, the company announced a new Pixel 2 phone and a range of new ambient computing devices powered by AI-enabled conversational interfaces including new Google Mini and Max speakers, Google Clips camera, and wireless Pixel Buds. LISTEN TO THE VOICES OF VR PODCAST.

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Strategy AR Google Machine Learning 204

ARPost

MARCH 4, 2021

Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. But, do people use them?

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Survey Google AR Augmented Reality 195

XR Today - Augmented Reality tag

JANUARY 11, 2024

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. In a statement, Google announced: A few hundred roles are being eliminated in DSPA, with the majority of impacts on the 1P AR Hardware team.

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Hardware Samsung Google AR 94

The Ghost Howls

MARCH 20, 2023

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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Tech Trends VR

MAY 8, 2018

The UK attracts some of the best global talent and has a strong culture of entrepreneurship leading it to be viewed as one of Europe’s technology hubs. The growth in VR/AR sector is set to increase following a new deal between the UK Government and the Creative Industries Council (CIC) to invest £33m in immersive technologies Click To Tweet.

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Immersion Technology 360 Video Government 237

The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. The post The XR Week Peek (2020.06.29): Oculus kills the Go, Google buys North, and much more!

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Google Oculus AR Unity 415

ARVR

APRIL 13, 2022

Point your phone at a jacket a friend is wearing using Google Lens or Snap Scan , then buy it right on the spot. This is the theme of our AR and Shopping Collide series, continuing here with Google. Well-Traveled Touchpoints After covering Snap, Pinterest and Shopify in earlier parts of this series, What’s Google doing in AR shopping?

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Google AR Real Estate Trends 130

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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Trends Apple Google Unity 416

The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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Samsung Google Magic Leap Microsoft 312

Digitalnauts

FEBRUARY 10, 2023

WHY ARE BUSINESSES LOOKING TO USE XR MORE IN THEIR BUSINESS STRATEGIES? Corporations and bigger names are not afraid of XR, are using it and integrating into a bigger business strategy. We see it everywhere, every day on the news there seems to be a big organisation that announces their XR or immersive strategy.

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Strategy Construction Education Training 84

Upload VR

APRIL 22, 2024

They'll have access to the same core software and platform services as Meta Quest headsets, including Meta's tracking and mixed reality technology and store. Google Tried To Get Meta To Switch To Its XR OS Google reportedly asked Meta to partner and “contribute to” its upcoming XR operating system, but Meta said no.

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Software Google Hardware Exercises 145

Road to VR

MAY 2, 2017

The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. I had a chance to catch up with Tony at Sundance earlier this year to talk about his approach to leading VR & AR strategy at Unity, and moving immersive technologies beyond just entertainment.

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Strategy Unity AR Gaming 138

XR Today - Augmented Reality tag

JULY 21, 2023

After months of tinkering and testing, Project Iris, Google’s latest AR innovation, appears to be another “Google Glass Failure.” For years, Google has been toying with the idea of becoming a real competitor in the extended reality market. But for all its innovation and resources, Google’s AR ideas never really seem to pan out.

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Google Augmented Reality AR Wearables 68

XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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Unity Google AR Magic Leap 101

Forrester VR

MAY 18, 2023

Google I/O, Google’s annual product showcase, displayed a very strong AI focus this year. We saw little new hardware, and even with Google’s “add AI to all the things” strategy, most improvements were incremental, not groundbreaking.

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Google Strategy Hardware Virtual Reality 78

The Ghost Howls

JANUARY 24, 2022

Image by Google). Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The operating system should be Android, but it seems that Google is also building an operating system specific for XR. Header image by Google). What about yours?

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Microsoft Google AR Virtual World 313

Road to VR

APRIL 25, 2024

A: In some ways, the strategy [allowing Horizon OS to run on third-party headsets] de-emphasizes the specifics of the hardware and instead focuses on how the hardware amplifies the content. Q: Do you think this will have any impact on your forward-looking business strategy? I will make games and port them if the need arises.

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Strategy Hardware Software Gaming 254

Road to VR

NOVEMBER 21, 2017

.” He said, “The question is ‘How do we combine the benefits of those two technologies together for our next VR system?'” I had a chance to talk with Samsung’s Tom Harding, who is the Director of Immersive Products in charge of product strategy and bringing VR to the market. Support Voices of VR.

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Road to VR

FEBRUARY 14, 2019

We are vulnerable on mobile to Google and Apple because they make major mobile platforms. From a timing perspective, we are better off the sooner the next platform becomes ubiquitous and the shorter the time we exist in a primarily mobile world dominated by Google and Apple. We need to build both.

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Strategy Unity Google Apple 225

ARPost

NOVEMBER 11, 2022

Remote collaboration has been one of the biggest promises of immersive technology as it relates to work but employers seem to be more excited than employees. That’s pretty good for an emerging technology. Immersive technology platforms, particularly those incorporating VR hardware, offer more opportunities for surveillance.

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Survey Immersion Magic Leap Technology 441

The Ghost Howls

SEPTEMBER 3, 2023

Plus there is this sense of perceived “stasis” of the technology. As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting.

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Apple Samsung Eye Tracking Google 394

UploadVR Between Realities podcast

APRIL 26, 2017

A pioneer who helped kickstart VR’s renaissance is driving the strategy for Microsoft’s Windows Mixed Reality platform, spanning both HoloLens and a collection of VR headsets rolling out later this year. UploadVR has now confirmed Bolas’ role. .

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Strategy Microsoft Long Beach Conference 167

ARPost

AUGUST 25, 2020

Virtual reality is one of those technologies that has been hyped for several years. Especially with a host of low-cost VR devices such as the Google Cardboard and Samsung Gear headset, it’s already speculated that marketers will take advantage of this new messaging channel. However, some firms are hesitant to embrace VR.

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Virtual Reality Strategy Training Tools 440

The Ghost Howls

MARCH 10, 2024

And if I can not predict my life, where I have a lot of knowledge and total control, imagine how difficult it is for me to imagine how things will be in a whole technological field where I am just a little drop in the sea. In the middle, we had various winters where the technology and the market slowed down. And our field, too.

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Trends Technology AR Apple 372

XR Today - Mixed Reality tag

FEBRUARY 29, 2024

Today at MWC 2024, Samsung unveiled an upcoming XR headset the firm created alongside partners Google and Qualcomm, with a scheduled release window coming in 2025. Moreover, with Google’s involvement, genAI integrations may also be present on the Samsung headset, partly due to the XR2+ Gen 2 Platform that supports AI-ready wearables.

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The Ghost Howls

FEBRUARY 11, 2023

And every day I read articles about how AI can disrupt the metaverse, how ChatGPT and metaverse are the perfect match, and especially about how the fact that if your XR company doesn’t have an AI strategy, it is already old and ready to die a terrible death. I have my point of view on all of this, and I would like to tell to you.

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Google Tools Virtual World Technology 486

The Ghost Howls

JUNE 7, 2023

When a technology grows, it usually does that in steps: there is a technological breakthrough, then there are incremental innovations, then there is a new technological breakthrough, and so on. We were mostly all nerds playing with the technology and having fun with it. The big dogs are all coming.

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Apple Google Technology Virtual Reality 409

XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction. RPR is leveraging Google’s Geospatial Creator and Adobe Aero to secure the location-based AR customer experience.

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Google Apple Latvia Retail 59

ARVR

JULY 24, 2020

Google processes 24 petabytes of data every day. Major upgrades will come to technology infrastructure and an ecosystem of apps will form for consumers and enterprises alike. link] That is all for this article, will add some more as I learn about new technologies. The field of big data is a promising one. On average 2.5

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Industry Technology Augmented Reality Machine Learning 130

Tech Trends VR

APRIL 26, 2018

We’ll be dropping by Silicon Valley next month for Google I/O to check out the latest scoop from the Big G. It will be interesting to contrast the latest strategy from Microsoft and Google, specially around Immersive Tech Click To Tweet. They pioneered some interesting stuff with Google Expeditions but where do they go next?

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Trends Seattle Conference Google 229

AR Insider

OCTOBER 16, 2020

Going deeper into AR cloud strategies, AR cloud pioneer and 6d.ai Mapping the physical world requires scale and deep pockets, akin to Google or Snap. Therefore startups should aim for best-of-breed technology that builds on or adds to these larger companies’ AR cloud initiatives. Scale Imperative.

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AR Google Magic Leap Data 337

ARPost

MARCH 8, 2022

With partners like Google, Salesforce, and Shopify, high-tech trends like big data analytics and online retail are not new to the company. This platform will give clients and client companies access to a whole suite of emerging technology tools and services. The LookinMeta Launch. LookinLA is already a digital-first marketing agency.

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Virtual World Real Estate Augmented Reality California 436

The Ghost Howls

JULY 23, 2019

When have you entered VR and what has fascinated you about this technology? ( You know, it’s not a company like Google… obviously, there are tech companies that are really familiar with the individualization, the analytics… I’m sure they’d get value from our product as well….

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Data Technology Magic Leap Kansas City 330

VRScout

OCTOBER 2, 2020

Developing a market that puts art and business strategy on a level playing field while keeping an eye on accessibility and public education is a challenge that many emerging technology economists are facing in the implementation of funding and growth strategies. Funding Technology. “If asks Levasseur. asks Levasseur. “If

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How To Strategy Groups France 304

AR Insider

MARCH 30, 2021

Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. Google is meanwhile motivated toward wearables to maintain direct touchpoints to users. Part V: Apple. Trojan Horse.

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