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The 5 most important XR-related pieces of news from Google I/O 2023

The Ghost Howls

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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Creating Immersive Learning Experiences

Tech Trends VR

Google harnesses the power of photos and street view to deliver simplified VR development for teachers and students. The benefits of using immersive technologies as teaching tools have been widely documented and extensively discussed Click To Tweet.

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LA Rams Get Their Own Stadium-Sized AR Experience

VRScout

The immersive sports experience made its debut during yesterday’s game against the Seattle Seahawks. We developed ARound to enhance those feelings through highly immersive and interactive AR experiences that complement the action on the field,” said Josh Beatty, founder and CEO of ARound.

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Big XR News from Apple, Google, XREAL, and Meta Reality Labs

XR Today - Mixed Reality tag

Countless announcements and moments from the event paint a positive picture of the months ahead, with many immersive technology firms, new and old, looking to wow audiences as XR is expected to have another wave of hype. The trusted emerging technology show became home to many XR vendors showcasing the latest in AR/VR/MR solutions.

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Tech Trends at #io18

Tech Trends VR

We’ll be dropping by Silicon Valley next month for Google I/O to check out the latest scoop from the Big G. We’re jetting off from Heathrow to the US West Coas, stopping by Seattle to cover Microsoft Build before heading to the Bay Area for Google’s flagship developer conference in Mountain View Click To Tweet.

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Amazon Targets Google, Meta Ad Spending with AR Shopping Update

XR Today - Augmented Reality tag

The additions aim to challenge firms like Google, Pinterest, and others dominating the eCommerce search sector. Google previously debuted its own multisearch tool via its Google Lens platform, with Lens initially debuting in October 2017. The company also launched the multisearch tool last year.

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Steam Launches VR Video Section With Alien, Lego Batman And More

UploadVR Between Realities podcast

Through a partnership with Seattle-based startup Pixvana, Valve is also launching a VR video section aimed at bringing many of the benefits of distributing a 360-degree video on Facebook or Google’s YouTube to PC users consuming content through Steam.

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