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Amazon Targets Google, Meta Ad Spending with AR Shopping Update

XR Today - Augmented Reality tag

Amazon has recently introduced several new features for shoppers to find products from their mobile devices using augmented reality (AR) shopping technologies. The additions aim to challenge firms like Google, Pinterest, and others dominating the eCommerce search sector.

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Power and Responsibility: Highlights from Microsoft Build

Tech Trends VR

Live from Seattle, Tech Trends scoops up all the tastiest bites from the #MSBuild2018 developer’s conference. “We For companies looking to get into Immersive technologies such as VR/AR/MR/XR our Virtual Reality Consultancy services offer guidance and support on how best to incorporate these into your brand strategy.

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Digital Twins: XR Today Expert Roundtable

XR Today - Mixed Reality tag

This allows decision-makers to work on immersive visualizations as part of their daily operations, such as reviewing iterations of a product or viewing a digitized urban area to simulate smart city initiatives. Visualization : Fundamentally, XR displays allow users to visualize digital twins in immersive environments.

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Top XR Stories of 2019

Tech Trends VR

A lot has happened in the immersive space over the past 12 months. If it’s true what they say that time flies when you’re having fun, then 2019 must have been a really good year for immersive tech, because here we are gearing up for the holidays and I haven’t sent a single Christmas card. Google Ends the Daydream.