AR Insider

MARCH 11, 2020

After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search. So widening the funnel for bringing people into search is the name of the game. Several Google moves over the past decade had that same underlying goal. Google also wins on sheer scale.

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Wearables Google AR Amazon 320

AR Insider

FEBRUARY 27, 2020

Skin in the Game. After examining Amazon last week, it’s time to zero in on Microsoft. In addition to standard audio fare like music and phone calls, they’ll integrate natively with Microsoft products like Office. Microsoft had a similar fate in smartphone era. So how do wireless earbuds better position Microsoft?

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Wearables Microsoft AR Amazon 247

VRScout

JULY 12, 2021

Bet on games of Blackjack and Roulette in this blockchain-powered virtual casino coming soon to major VR & AR devices. At launch, XR Casino will feature multiplayer games, public and private rooms, and text and voice chat.

AR 519

AR Magic Leap Microsoft HTC 519

Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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Strategy Microsoft Magic Leap Apple 334

The Ghost Howls

MARCH 22, 2022

It was even featured on Google News. Image by Google). Google acquires micro-LED startup Raxium. This week Google has performed another strategic move towards the development of its future XR glasses. Microsoft IVAS program is not doing great. More info (Quest 2 new parental controls?—?Road Upload VR).

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Tools Google Controllers Virtual Reality 322

Road to VR

JUNE 12, 2020

Valve just took a big step in prepping Steam game developers for the full arrival of OpenXR, the new industry-wide open standard for AR and VR headsets. With today’s news we’re hoping Oculus Store game developers will be getting that prototype sooner rather than later. version of OpenXR.

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Gaming Unity AR Industry 292

GizModo VR

MARCH 10, 2022

Google Stadia was slow off the starting blocks following its launch in 2019, to put it gently. The beleaguered cloud gaming service promised to usher in a new era of gaming free of expensive hardware, but like most too-good-to-be-true products, Stadia has overpromised and underdelivered.

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Google Gaming Hardware Software 98

XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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Unity Google AR Magic Leap 98

ARPost

SEPTEMBER 29, 2022

In the first part , I dealt with investing possibilities in hardware that will take us to the metaverse. There are and will be games for PCs, consoles, mobile devices, VR, and AR. Microsoft (Nasdaq: MSFT) for AltspaceVR. Roblox (Nasdaq: RBLX) for Decentralized Gaming Creation. Today I will delve into other opportunities.

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Software Retail Augmented Reality Microsoft 404

Upload VR

APRIL 22, 2024

Quest will remain only as the hardware brand for Meta's first-party headsets. Two third-party companies have currently publicly announced they are building entirely new headsets running Meta Horizon OS: A "performance gaming headset" from ASUS under its Republic of Gamers (ROG) brand. And if so will it be Meta, or Google?

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Software Google Hardware Exercises 143

XR Today - Mixed Reality tag

JANUARY 5, 2024

This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations. Qualcomm is positioning the XR2+ Gen 2 as a tipping point in XR hardware design and innovation due to its breakthrough features and specs combined with its launch partners.

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Microsoft Sony Samsung Immersion 68

The Ghost Howls

MARCH 1, 2024

The last cycle before this one was the Quest one, which started to make virtual reality known to the mainstream audience for what concerns games and fitness. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year. This is the moment of the truth for Meta.

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Trends Apple Google Unity 449

XR Today - Mixed Reality tag

OCTOBER 24, 2022

One such platform, the Microsoft Reactor meetup, has united many thought leaders, tech giants, and organisations as a guiding compass for the growing community of technology enthusiasts, developers, journalists, and even senior executives. Excellent @Microsoft Reactor #meetup in #London with @VR2AR , Alexander Karim, and @seanmtracey.

Microsoft 83

Microsoft Education Hardware Immersion 83

Road to VR

OCTOBER 30, 2020

This week Facebook announced the launch of cloud-streamed games from Facebook Gaming. These are games which are rendered in the cloud and then streamed to your computer. Cloud-based gaming has been seen by the industry at large as a way to make games more widely accessible by making them playable on less powerful hardware.

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Oculus Latency Gaming Strategy 350

UploadVR Between Realities podcast

MAY 11, 2017

In a keynote today Microsoft is revealing a long-awaited missing piece of its Windows mixed reality platform – motion controllers. According to Microsoft, the controllers would be shown on stage at its keynote but wouldn’t be available for hands-on demos at its Build developer conference this week.

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Microsoft Controllers HTC Survey 231

The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!

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Microsoft Hardware HTC Conference 516

VRScout

JANUARY 16, 2017

Some analysts are now predicting the worldwide virtual reality gaming market will grow by 84.4 “Market research analysts at Technavio predict that the global virtual reality (VR) in gaming market will grow steadily during the next four years and post a tremendous CAGR of more than 84% by 2020,” the report summary said.

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Gaming Virtual Reality Sony Google 150

XR Today - Virtual Reality

JUNE 13, 2022

Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion. Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources.

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Unity Microsoft Google Apple 176

ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. Venture capital investment in augmented reality and virtual reality hit $4.1 See Also: New Guidelines for Developers: XR Software Should Be Accessible for Users With Disabilities.

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Augmented Reality Machine Learning New York Los Angeles 368

ARPost

SEPTEMBER 27, 2021

Everything from hardware to experiences to people, the XR world is recognized, and Inbar is the master of ceremonies. The company has since teased hardware and a collaboration with Microsoft Mesh , so their AWE appearance could mean anything. Unity is “just a game engine” like XR is “just a game.”

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Conference AR Augmented Reality Hardware 511

Anand Tech

FEBRUARY 13, 2024

The new division aims to address a wide range of sectors including automotive, gaming consoles, data centers, telecom, and others that could benefit from tailored silicon solutions. This strategy enables them to cut costs as well as tailor capabilities and power consumption of their hardware to their particular needs.

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Automotive Trends Microsoft Sony 115

Cats and VR

JULY 15, 2016

The thing is there is a huge amount of possibilities that are unexplored and which could work for games like these. A more challenging thing is how to access the Google Maps API and enabling it within a running app. Cats And VR .

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Microsoft Unity Google AR 100

TechCrunch VR

FEBRUARY 12, 2020

Despite short-term questions, games software/hardware to top $200 billion by 2023. Yet Facebook , Microsoft and others are arguably more important to where the market is today. Apple ARKit, Google ARCore ). VR/AR startup valuations reach $45 billion (on paper). Facebook Messenger , Instagram , TikTok , Snapchat , Line ).

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Augmented Reality Microsoft Apple AR 78

AR Insider

JULY 22, 2021

Using their public projections from Q1 2021, we might reasonably expect they spend about $6 billion on XR this year for salaries, hardware and overhead. Hardware development costs more than software, especially when you have to outsource all of the fabrication and parts and you’re not at the top of the stack. See Part I here. .

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Sony Hardware Microsoft Software 327

AR Insider

NOVEMBER 14, 2019

Google meanwhile acquired Fitbit to buttress its wearables play. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. Google meanwhile acquired Fitbit to accelerate its lingering WearOS platform with some hardware in the game.

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Wearables Trends Amazon Hardware 230

XR Today - Mixed Reality tag

JULY 28, 2023

Groups like Microsoft are leveraging a collapsing military contact to keep its IVAS device lineup alive for further funding, and HTC VIVE took note to explain the importance of enterprise end-users in discussion with the World Economic Forum. Microsoft Begin IVAS 1.2 Testing Microsoft may be fighting for Hololens.

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Samsung Microsoft HTC Healthcare 62

ARVR

SEPTEMBER 19, 2022

In a nutshell, WebXR is an API on web browsers, that allows the XR hardware (such as headsets and mobile devices) to work on websites through the use of WebGL. Microsoft Azure’s Mixed Reality API ). Gaming Aframe.io An example game called A-BLAST demonstrates this capability in WebVR. click here to check it out !

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Examples Augmented Reality AR Microsoft 182

TechCrunch VR

NOVEMBER 7, 2021

He has long known that the future of Facebook is rooted in owning a major hardware platform. Facebook’s brand pivot to “Meta” last week week is the third inning of a multibillion dollar game of balance sheet roulette. Zuckerberg is leaning heavily on “metaverse” as a lifeboat to save a declining user base. This is when Facebook struck.

Hardware 104

Hardware Strategy Microsoft Google 104

ARVR

MARCH 16, 2023

As seen in the Google Glass era, consumer acceptance and comfort for face-worn hardware (with a camera, no less) is a critical gating factor, and will take a while to overcome. Apple’s motivation for both devices is to revive its core hardware business as the smartphone market matures.

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AR Magic Leap Wearables Microsoft 243

AR Insider

JULY 19, 2021

This week, we look at Looking Glass’ latest hardware, New avatars at Rec Room and lots of new funding. Let’s dive in… Genvid Raises $113M to Build Out Massive Interactive Live Games , Taps Ex-Netflix Content Exec Cindy Holland as Adviser. Resolution Games Closes $25M Investment. W elcome back to Spatial Beats.

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New York AR Groups Immersion 313

The Ghost Howls

FEBRUARY 23, 2023

With the enormous influence in the XR industry, VRTUOLUO has set up dozens of industry communities (such as the Industry Executives Association, VR Game Developers Community, VR Education Community, Financing and Investment Community, Offline Entertainment Group, etc.) and covered more than 80% of the XR pioneers as communities members.

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China Industry Government AR 335

AR Insider

JUNE 21, 2021

This week, we look at Snap’s latest lens craze, Niantic’s next AR gaming title, new XR funding and more Facebook/Oculus acquisitions. Let’s dive in… E3, the big trade event for the video game industry, concluded this week. The games industry is now bigger than movies and music combined. Who’s next?

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Magic Leap Belgium AR Florida 250

ARPost

JANUARY 29, 2021

Incredibly secular and in need of the right software and hardware components to get off the ground, AR as we know it wouldn’t see major leaps in the public sector until the mid 2010s. In 2014, Google Glass launched–to much fanfare, and nascent jokes online–quickly followed by the original Microsoft HoloLens.

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Augmented Reality Entertainment Head Mounted Display Motion Capture 434

AR Insider

FEBRUARY 12, 2020

As we mentioned after Facebook bought Beat Games, it validates exit potential for other startups and game studios in VR, and could stimulate more early-stage activity to work towards that prize. We also like the alignment between AR team-productivity startup Spatial and Microsoft. The AR LandSCAPE. Full-Stack Approach.

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AR San Francisco Data Google 340

Bernard Marr

OCTOBER 15, 2023

The video game industry is a source of constant innovation, with many of its breakthrough technologies being adopted by the business world. The concept of the metaverse is not new to gamers either – persistent, avatar-driven digital environments and even digital currencies have long been accepted as part of mainstream gaming.

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Trends Video Gaming Industry 52

AR Insider

FEBRUARY 24, 2021

All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Apple is also adding hardware to its iPhones that hint at a headset-based future. Google was the first major technology company to release a head-worn computer when it introduced Google Glass in 2013.

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Augmented Reality Amazon Apple Virtual Reality 196

ARPost

MARCH 12, 2021

Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies. AR, VR, and AI have already been introduced to the market, but we are very early in the evolution of the hardware and infrastructure that will lead to mass adoption.

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Augmented Reality Virtual Reality AR Technology 517