XR Today - Mixed Reality tag

NOVEMBER 25, 2022

Players can use the novel tools to buy and sell in-game content and identify metadata, ownership, and other key details for immersive content. ” Rival firm Microsoft bought Activision Blizzard to expand its portfolio of solutions in a historic $68 billion deal.

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Sony Magic Leap Miami Florida 109

The Ghost Howls

JUNE 13, 2022

It will be possible to shoot 4K videos of the augmented applications, body tracking has been improved , and the system will be able to perform better environment understanding The new ARKit features will be used by a new tool provided by Apple for all its iPhone users: RoomPlan. I think the news is the final nail in the HoloLens coffin.

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XR Today - Mixed Reality tag

JULY 8, 2022

The solution involved creating a 3D, configurable version of the incredible Arksen 85 yacht, powered by Unity. Microsoft and Leipziger Verkehrsbetriebe. The Leipziger Verkehrsbetriebe company decided to work with Microsoft to build an engaging way for travellers to plan their transportation experience. Meta and Hilton.

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Case Study Study Montana Tourism 65

Upload VR

NOVEMBER 2, 2023

Back in 2016, designer and filmmaker Keiichi Matsuda released Hyper-Reality, a concept film that imagined an augmented reality future where physical and virtual realities have merged, resulting in a "city saturated in media." The film was heavily circulated, covered extensively across media and news outlets when it released.

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Augmented Reality AR Real Estate Filming 108

XR Today - Mixed Reality tag

JULY 17, 2023

Apple’s partnerships with major companies like Microsoft, Unity, and others are also set to offer headset users greater access to immersive tools. Meta Platforms has also struck several partnerships with companies like Zoom, Microsoft, and Roblox, leading to increased competition for metaverse market shares.

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VRScout

MAY 3, 2017

Demonstrated live on-stage during the Unity Vision Summit, you can already try it out for yourself in the Unity 2017 beta. In a possible direct move against their upstart competitor, Facebook has announced their Camera Effects suite with two major tools. TRIBECA FILM FESTIVAL LOVES VR.

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360 Video Video Augmented Reality Unity 150

XR Today - Mixed Reality tag

JUNE 13, 2023

This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. The reveal that Apple will be using Unity to bring 3D applications and games to Vision Pro was exciting. Joseph Toma : [From the presentation], although the hardware will inevitably evolve, we are years away from consumers and businesses adopting these tools.

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Industry Apple Unity North America 88

The Ghost Howls

FEBRUARY 17, 2020

Augmented Reality is being a great tool for e-commerce: AR tools have increased the user’s likelihood of purchase by 11 times; Build.com found that the return rate after selecting items in AR has decreased by 22%. Image by Microsoft). More info (News on filming) More info (A shot recorded by a fan). News worth a mention.

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Magic Leap San Francisco AR Sony 215

XR for Business Podcast

JULY 7, 2020

So where this lower layer of software comes as a bunch of tools. You put new tools in place. And again, this is a visual communication tool to support normal decision making. So that communication tool is actually very important in marketing. So that's really content that you have about the car. It's not science fiction.

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Gaming Unreal Data Machine Learning 78

XR for Business Podcast

JULY 7, 2020

So where this lower layer of software comes as a bunch of tools. You put new tools in place. And again, this is a visual communication tool to support normal decision making. So that communication tool is actually very important in marketing. So that's really content that you have about the car. It's not science fiction.

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Gaming Unreal Data Machine Learning 78

The Ghost Howls

JANUARY 15, 2024

We have built great experiences on top of VRChat, which is an amazing platform, has a lot of daily users, and has good building tools, so we could just happily rely on it. My answer has always been “No”, because I knew building a proprietary platform would have been very expensive and complicated. That’s it.

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Unity Machine Learning Architecture Software 471

The Ghost Howls

MARCH 1, 2021

All the 3 major VR runtimes (Oculus, SteamVR, Microsoft) are now compatible with OpenXR , and this means that on the runtime layer on PC, now OpenXR has been fully integrated. This means that if you develop an experience using OpenXR, you can run it on Oculus, SteamVR, and Microsoft runtimes with no modification.

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Sony Oculus Unity AR 388

AR Insider

OCTOBER 31, 2019

In his 1984 classic Neuromancer, characters entered a virtual reality world called “the matrix” (inspiration for the 1999 film of the same name by the Wachowskis). Augmented vision is commonplace in futuristic films, from Minority Report to Iron Man. In another scenario, we may see game engines dominant, like Unity or Unreal.

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Magic Leap AR Microsoft Apple 156

The Ghost Howls

DECEMBER 27, 2021

I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. The result is that many big brands are canceling their presence at CES: Google, Intel, Microsoft, Meta, Lenovo, and many others, have decided not to go , and maybe provide their news virtually.

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Unity Oculus Virtual Reality Gaming 463

XR for Business Podcast

JULY 7, 2020

So where this lower layer of software comes as a bunch of tools. You put new tools in place. And again, this is a visual communication tool to support normal decision making. So that communication tool is actually very important in marketing. So that's really content that you have about the car. It's not science fiction.

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Unreal Data Machine Learning Tools 60

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies. It’s amazing.” ” Paul: [laughs] Right.

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AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies. It’s amazing.” ” Paul: [laughs] Right.

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AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies. And it was for me as well; I've been a Unity user forever.

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AR Magic Leap Unity Augmented Reality 60

VRScout

MARCH 6, 2017

In the fall of 2016, Microsoft announced a partnership with a handful of hardware manufacturers to make developer headsets implementing the inside-out tracking technology seen on the HoloLens. For the recent Rogue One film, director Gareth Edwards used virtual reality to stage several several scenes. Over 10,000 U.S. …and more.

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Los Angeles Virtual Reality Microsoft 152

The Ghost Howls

DECEMBER 28, 2023

For now, good results are being achieved on the Pimax Crystal by using smart technology like dynamic foveated rendering , a specially developed OpenXR run time, and third-party tools like Quad View rendering. To remove the original faceplate, I recommend using a plastic spudger or similar pick tool.

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Eye Tracking Software Controllers Data 311

XR for Business Podcast

DECEMBER 6, 2019

He’s been pushing the envelope of this technology and software for the Microsoft Hololens, and recently built an app for the global launch event of the next generation Hololens 2. To learn more about the work that Greg and his team at Bentley are doing, visit bentley.com. What do I do? Greg: Well, there’s a lot of ways to do it.

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Construction Microsoft Software Architecture 78

XR for Business Podcast

DECEMBER 6, 2019

He’s been pushing the envelope of this technology and software for the Microsoft Hololens, and recently built an app for the global launch event of the next generation Hololens 2. To learn more about the work that Greg and his team at Bentley are doing, visit bentley.com. What do I do? Greg: Well, there’s a lot of ways to do it.

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Construction Microsoft Software Architecture 78

XR for Business Podcast

JULY 2, 2019

Alan: Today’s guest is Samuel Huber, founder and CEO of Admix, the first ad tech platform for mixed reality, giving XR developers the best tools to monetize their content. It’s a simple SDK that integrates with Unity as a content creator, or you can drag and drop product placement within your experience.

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XR for Business Podcast

JULY 2, 2019

Alan: Today’s guest is Samuel Huber, founder and CEO of Admix, the first ad tech platform for mixed reality, giving XR developers the best tools to monetize their content. It’s a simple SDK that integrates with Unity as a content creator, or you can drag and drop product placement within your experience.

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AR Unity San Francisco Examples 78

XR for Business Podcast

DECEMBER 6, 2019

He's been pushing the envelope of this technology and software for the Microsoft Hololens, and recently built an app for the global launch event of the next generation Hololens 2. I mean, a lot of people just-- anything you can get into Unity, you can basically get into VR or mixed reality experience, unless they're like custom one-off apps.

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Construction Microsoft Software Architecture 60

The Ghost Howls

SEPTEMBER 24, 2019

Then what I do is I turn Unity off, I can turn the game off and I let them sit there for a second, they’re like “this is great, it’s great” but by the way the game isn’t actually running right now… that’s just the last image that went up to the headset …and people’s minds that know this technology explode.

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AR Augmented Reality Magic Leap Gaming 337

XR for Business Podcast

DECEMBER 29, 2020

Twelve months ago I put a prediction on LinkedIn saying that I thought -- based on some of the things that we're seeing coming out of Unity -- that Unity was going to go public within the next 12 months. And all these concerts are being built on Epic, and Epic's filming Hollywood movies now, because people can't go to sound stages.

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Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

Twelve months ago I put a prediction on LinkedIn saying that I thought -- based on some of the things that we're seeing coming out of Unity -- that Unity was going to go public within the next 12 months. And all these concerts are being built on Epic, and Epic's filming Hollywood movies now, because people can't go to sound stages.

Machine Learning 78

Machine Learning Education Apple Technology 78

XR for Business Podcast

AUGUST 5, 2019

They're hiring a Unity developer or a 3D modeller. But at the same time, for those companies that do have that and really want to bring things in-house, what are some of the tools that you're seeing -- besides ARKit, ARCore, and Unity -- that are standing out to you? It's not something that every company will do.

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Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

AUGUST 5, 2019

They're hiring a Unity developer or a 3D modeller. But at the same time, for those companies that do have that and really want to bring things in-house, what are some of the tools that you're seeing -- besides ARKit, ARCore, and Unity -- that are standing out to you? It's not something that every company will do.

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

DECEMBER 29, 2020

Twelve months ago I put a prediction on LinkedIn saying that I thought -- based on some of the things that we're seeing coming out of Unity -- that Unity was going to go public within the next 12 months. And all these concerts are being built on Epic, and Epic's filming Hollywood movies now, because people can't go to sound stages.

Machine Learning 60

Machine Learning Education Apple Technology 60

XR for Business Podcast

AUGUST 5, 2019

They're hiring a Unity developer or a 3D modeller. But at the same time, for those companies that do have that and really want to bring things in-house, what are some of the tools that you're seeing -- besides ARKit, ARCore, and Unity -- that are standing out to you? It's not something that every company will do.

Augmented Reality 60

Augmented Reality Virtual Reality Technology Training 60

XR for Business Podcast

AUGUST 5, 2019

They're hiring a Unity developer or a 3D modeller. But at the same time, for those companies that do have that and really want to bring things in-house, what are some of the tools that you're seeing -- besides ARKit, ARCore, and Unity -- that are standing out to you? It's not something that every company will do.

Augmented Reality 60

Augmented Reality Virtual Reality Technology Training 60

XR for Business Podcast

AUGUST 14, 2019

Michael: And this is why I’ve been working on starting this dojo, or this VR maker space; because the tools for building — there’s VRTK for Unity… there’s just all these tools. So, what are some of the tools that you’ve seen used really effectively to create this content?

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Tips Training Augmented Reality Exercises 78

XR for Business Podcast

AUGUST 14, 2019

Michael: And this is why I’ve been working on starting this dojo, or this VR maker space; because the tools for building — there’s VRTK for Unity… there’s just all these tools. So, what are some of the tools that you’ve seen used really effectively to create this content?

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Tips Training Augmented Reality Exercises 78

The Ghost Howls

JULY 28, 2019

If you are a Unity/UE developer, you may have issues with Quest developing at this moment after the update , because when you build the app, you may see only one controller, or the controllers behaving in a weird way. This shows how VR has a huge potential for film making, in indie and Hollywood productions. It is pretty cute.

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Magic Leap Oculus Controllers Amazon 163

XR for Business Podcast

AUGUST 14, 2019

Michael: And this is why I've been working on starting this dojo, or this VR maker space; because the tools for building -- there's VRTK for Unity. there's just all these tools. The tools that are popping up are really democratizing virtual and augmented reality creation, and I think that's what's really exciting.

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Tips Training Augmented Reality Exercises 60