XR Today - Augmented Reality tag

DECEMBER 9, 2022

Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem. Microsoft’s technology could easily be the basis behind a number of mixed-reality and unique event experiences in the entertainment world going forward.

Entertainment 114

Entertainment Augmented Reality Virtual Reality Unity 114

XR Today - Mixed Reality tag

NOVEMBER 25, 2022

Kenichiro Yoshida, Sony Group Chief Executive , said in a recent statement the Metaverse was “simultaneously a social environment, as well as a live networking space where gaming, music, films and anime intersect.”

Sony 110

Sony Magic Leap Miami Florida 110

Road to VR

NOVEMBER 7, 2016

Case in point: KennyWdev and Joshua Liew’s imagined AR battle system for Microsoft HoloLens, aptly named PokéLens. A slight jumpiness of virtual characters can be seen in the video, something Microsoft says can happen “as tracking adjusts holograms to match an updated understanding of your environment.”

Augmented Reality 196

Augmented Reality Unity AR Microsoft 196

AR Insider

AUGUST 30, 2021

Venice VR Expanded, the VR section of the Venice Film Festival, opens to the public online on Tuesday, September 1st, and will run through the 19th of September. The fund’s top five holdings are Nvidia (8.93%), Microsoft (4.91%), Roblox (4.85%), Tencent, majority shareholder of Epic Games (4.80%) and Unity (3.99%).

Virtual World 267

Virtual World AR Latency China 267

The Ghost Howls

JUNE 13, 2022

After the report of last week by Insider, in which Alex Kipman was accused of improper behavior at work, especially towards women, Alex Kipman has resigned from Microsoft. Rumors already talk about a new AR headset produced by Microsoft in collaboration with Samsung that should substitute it, but we have no sure info about it.

AR 304

AR Apple Microsoft Ukraine 304

Road to VR

APRIL 26, 2018

I had a chance to walk the showroom floor of VRLA 2017 with Root where he took me on a guided tour through the history of VRLA, his thoughts on AR, using VR for film production, the future of privacy in AR/VR, as well as why he is interested in seeing where eSports in VR is headed. Katie Kelly, Head of Engagement, AltspaceVR / Microsoft.

Los Angeles 170

Los Angeles AR Augmented Reality Microsoft 170

Upload VR

NOVEMBER 2, 2023

Back in 2016, designer and filmmaker Keiichi Matsuda released Hyper-Reality, a concept film that imagined an augmented reality future where physical and virtual realities have merged, resulting in a "city saturated in media." The film was heavily circulated, covered extensively across media and news outlets when it released.

Augmented Reality 106

Augmented Reality AR Real Estate Filming 106

XR Today - Mixed Reality tag

JULY 17, 2023

Apple’s partnerships with major companies like Microsoft, Unity, and others are also set to offer headset users greater access to immersive tools. Meta Platforms has also struck several partnerships with companies like Zoom, Microsoft, and Roblox, leading to increased competition for metaverse market shares.

Apple 63

Apple Idaho New York Immersion 63

XR Today - Mixed Reality tag

JULY 8, 2022

The solution involved creating a 3D, configurable version of the incredible Arksen 85 yacht, powered by Unity. Microsoft and Leipziger Verkehrsbetriebe. The Leipziger Verkehrsbetriebe company decided to work with Microsoft to build an engaging way for travellers to plan their transportation experience.

Case Study 63

Case Study Study Montana Tourism 63

XR Today - Big XR News tag

JULY 26, 2023

Doing so will also provide greater interoperability with additional platforms such as Unity and Xcode, among others. This ranged from user interfaces (UIs), filming, controls, and hardware optimisation. ” Regarding films, Ware explained they were “passive mediums” that did not require audience participation.

Apple 75

Apple Eye Tracking Controllers Filming 75

The Ghost Howls

MARCH 16, 2020

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. Unity’s HDRP is now VR-compatible. Very good news for all us Unity VR developers.

Magic Leap 322

Magic Leap Europe AR Virtual Reality 322

VRScout

MAY 3, 2017

Demonstrated live on-stage during the Unity Vision Summit, you can already try it out for yourself in the Unity 2017 beta. TRIBECA FILM FESTIVAL LOVES VR. JOHN LEGEND & BAOBAB STUDIOS TEAM UP FOR VR FILM. THE STREAMING SERVICES BATTLE IT OUT IN VR: CRACKLE ANNOUNCES THEIR PLANS.

360 Video 150

360 Video Video Augmented Reality Unity 150

VRScout

JUNE 10, 2016

The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android. If you haven’t yet had the pleasure of experiencing the HTC Vive’s roomscale virtual experience, you should check the Microsoft, Game Stop, or Micro Center location closest to you! Facebook Enables Native 360 Photos.

Augmented Reality 150

Augmented Reality HTC Google Seattle 150

AllThingsVR

JUNE 17, 2017

A Florida university is making Quidditch a (virtual) reality I hold in my hands what looks and feels like a wand from a Harry Potter film. Already, this blended approach is being embraced by industry players like Microsoft. “We But this isn’t one of the cheap replicas you can buy in a souvenir shop. Read more here.

Florida 70

Florida Machine Learning Virtual Reality Unreal 70

XR Today - Mixed Reality tag

JUNE 13, 2023

This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. The reveal that Apple will be using Unity to bring 3D applications and games to Vision Pro was exciting. Their partnership with Unity will get them there quickly. Apple will use Unity to bring 3D applications and games to Vision Pro.

Industry 90

Industry Apple Unity North America 90

The Ghost Howls

FEBRUARY 17, 2020

Image by Microsoft). Both Sony and Microsoft have not given clear plans on their VR offerings for their next-gen consoles , the PS5 and the Xbox Series X, but we have some interesting hints. We fans of cyberpunk all love Matrix (the first and the only movie, of course) and so we are all curious about this reboot of the saga with Matrix 4.

Magic Leap 212

Magic Leap San Francisco AR Sony 212

VRWorld

JULY 12, 2017

There’s no doubt that the announcements made on this conference might be the clearest direction where VR/MR/AR are heading as an industry, as it will happen after Microsoft Windows 10 Mixed Reality launches, as well as seeing the first sales results of next generation Oculus Rift headset. Ted Schilowitz, Futurist, 20th Century Fox.

Conference 49

Conference San Francisco Virtual Reality Tourism 49

The Ghost Howls

AUGUST 22, 2018

In the entertainment area of Gamescom, NVIDIA has put some RTX graphics cards on the desks of some booth of partner companies , like ASUS and Microsoft. While at Microsoft booth there was a premium RTX 2080 Ti , that I’ve been able to take in my hands so to make a video where you can see it from all angles.

Video 163

Video Haptic Virtual Reality Gaming 163

Road to VR

MAY 27, 2016

Microsoft Research’s Kate Crawford sees that discussions that jump straight to ‘SkyNet’ can make practical, nuanced discussions difficult. In Alex McDowell’s presentation at Unity’s VR/AR Vision Summit, he argued that VR represents a return to valuing multiple perspectives.

Machine Learning 105

Machine Learning Data Government Virtual Reality 105

The Ghost Howls

JANUARY 15, 2024

For instance, we use a slightly modified version of Microsoft guidelines for C# for the coding phase, and every code is reviewed during the pull request stage Try to ask for high standards from everyone. Unity XR was a much safer choice. Talking about coding, for instance, what people should do before coding?

Unity 457

Unity Machine Learning Architecture Software 457

The Ghost Howls

MARCH 1, 2021

All the 3 major VR runtimes (Oculus, SteamVR, Microsoft) are now compatible with OpenXR , and this means that on the runtime layer on PC, now OpenXR has been fully integrated. This means that if you develop an experience using OpenXR, you can run it on Oculus, SteamVR, and Microsoft runtimes with no modification.

Sony 366

Sony Oculus Unity AR 366

The Ghost Howls

DECEMBER 27, 2021

I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. The result is that many big brands are canceling their presence at CES: Google, Intel, Microsoft, Meta, Lenovo, and many others, have decided not to go , and maybe provide their news virtually.

Unity 438

Unity Oculus Virtual Reality Gaming 438

HaptX

DECEMBER 20, 2018

We started the year strong, receiving the Lumiere Technology Award in January, alongside companies like Disney and Microsoft. Weeks later, we traveled to Park City, Utah to debut our HaptX Glove prototype at the 2018 Sundance Film Festival. At HaptX, our team is celebrating a milestone-filled 2018.

Haptic 53

Haptic New York City Software Simulation 53

AR Insider

OCTOBER 31, 2019

In his 1984 classic Neuromancer, characters entered a virtual reality world called “the matrix” (inspiration for the 1999 film of the same name by the Wachowskis). Augmented vision is commonplace in futuristic films, from Minority Report to Iron Man. In another scenario, we may see game engines dominant, like Unity or Unreal.

Magic Leap 157

Magic Leap AR Microsoft Apple 157

XR for Business Podcast

JULY 7, 2020

One thing that's on here that kind of blew my mind was the work being done in the film and television industry using Unreal. And then they were able to do a lot of shots without using these expensive post-production process that the film industry relies upon. People do film scouting. Yeah, I think-- if you roll back the clock.

Gaming 78

Gaming Unreal Data Machine Learning 78

XR for Business Podcast

JULY 7, 2020

One thing that's on here that kind of blew my mind was the work being done in the film and television industry using Unreal. And then they were able to do a lot of shots without using these expensive post-production process that the film industry relies upon. People do film scouting. Yeah, I think-- if you roll back the clock.

Gaming 78

Gaming Unreal Data Machine Learning 78

XR for Business Podcast

JULY 7, 2020

One thing that's on here that kind of blew my mind was the work being done in the film and television industry using Unreal. And then they were able to do a lot of shots without using these expensive post-production process that the film industry relies upon. People do film scouting. Yeah, I think-- if you roll back the clock.

Unreal 60

Unreal Data Machine Learning Tools 60

The Ghost Howls

MARCH 20, 2022

I’ve personally met and had a chat with people from Unity and Epic Games, Roblox, The Sandbox, HTC Vive, Microsoft, Rec Room. SXSW is about technology, music, and films… like whatever. During the event, I was able to see (in streaming) Mark Zuckerberg live for the first time. There was a keynote by Neal Stephenson.

Austin 474

Austin Texas Italy Industry 474

VRScout

MARCH 6, 2017

In the fall of 2016, Microsoft announced a partnership with a handful of hardware manufacturers to make developer headsets implementing the inside-out tracking technology seen on the HoloLens. For the recent Rogue One film, director Gareth Edwards used virtual reality to stage several several scenes. WHEN WILL WIRELESS VR GET HERE?

Los Angeles 152

Los Angeles Virtual Reality Microsoft 152

Cats and VR

MAY 1, 2017

Built in Unity , the title has added a new single-player AI mode and supports multiplayer matches. Captured through a process known as photogrammetry , where actual hand-crafted 3D models are filmed from all angles and then used to build digital models used in the game, the creatures literally roar to life and into the digital game.

Augmented Reality 102

Augmented Reality Gaming Virtual Reality AR 102

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I've been a Unity user forever. Alan: And then they ask their tech teams and they're like, "does anybody know Unity?"

AR 60

AR Magic Leap Unity Augmented Reality 60

XR for Business Podcast

DECEMBER 6, 2019

He’s been pushing the envelope of this technology and software for the Microsoft Hololens, and recently built an app for the global launch event of the next generation Hololens 2. And then a lot of that feedback went back to Microsoft, to help inform where the next generation headset was going. What do I do?

Construction 78

Construction Microsoft Software Architecture 78

XR for Business Podcast

DECEMBER 6, 2019

He’s been pushing the envelope of this technology and software for the Microsoft Hololens, and recently built an app for the global launch event of the next generation Hololens 2. And then a lot of that feedback went back to Microsoft, to help inform where the next generation headset was going. What do I do?

Construction 78

Construction Microsoft Software Architecture 78

XR for Business Podcast

DECEMBER 6, 2019

He's been pushing the envelope of this technology and software for the Microsoft Hololens, and recently built an app for the global launch event of the next generation Hololens 2. I mean, a lot of people just-- anything you can get into Unity, you can basically get into VR or mixed reality experience, unless they're like custom one-off apps.

Construction 60

Construction Microsoft Software Architecture 60

XR for Business Podcast

JULY 2, 2019

It’s a simple SDK that integrates with Unity as a content creator, or you can drag and drop product placement within your experience. And with our plugin integrated with Unity, they were able to place ads alongside the track, by basically planting billboards that are part of the scenery. Then after that, it was filmed.

AR 78

AR Unity San Francisco Examples 78