July, 2022

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How is Google Cultivating AR Marketing?

AR Insider

AR marketing is one segment of the broader AR space that's gaining considerable traction and revenue generation. How is Google – king of the online ad world – cultivating AR marketing? We dive in. This post appeared first on AR Insider. ARtillery Intelligence Trend Analysis

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Mary Matheson speaks about storytelling in VR and the importance of 360 movies

The Ghost Howls

A few weeks ago I had the enormous pleasure of speaking with Mary Matheson , an award-winning director of traditional and VR movies, and talk with her for around half an hour all about storytelling in VR.

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This Year’s Tour De France Features AR And Holograms

VRScout

The 109th edition of the Tour de France is officially underway in Europe, marking the start of three weeks of competitive cycling featuring the world’s best athletes.

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Hands-on: Mojo Vision’s Smart Contact Lens is Further Along Than You Might Think

Road to VR

Having not had a chance to see Mojo Vision’s latest smart contact lens for myself until recently, I’ll admit that I expected the company was still years away from having a working contact lens with more than just a simple notification light or a handful of static pixels.

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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and so is the Zoom fatigue that many experience. The importance of compelling content is more apparent than ever. In this webinar, learn how PowerPoint provides terrific tools to create the kind of dynamic visual content you need to capture your remote audience’s attention. Come along to this masterclass packed with live demonstrations of how to create compelling presentations for successful meetings in a virtual and hybrid environment. In this webinar, you will learn how to: Create dynamic visuals that support persuasive stories to engage your audience Develop professional-looking designs for presentations and other content Become a PowerPoint legend with techniques to make effective presentations quickly and easily June 30th, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT

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Industrial Metaverse: The Factory of the Future

ARPost

In the modern marketplace, manufacturing is deemed to be the most complex industry. As the pace of change accelerates, it demands the adoption of highly sophisticated, novel digital technologies. Right now, the word metaverse is being tossed around like the word internet back in the 1990s.

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Democratizing AR: Making 3D Scalable and Accessible

AR Insider

3D technology is fundamentally changing how we purchase anything online. But it's easier said than done to equip oneself with 3D assets for AR commerce. How will this capability be unlocked in the coming decade? We examine the evidence. This post appeared first on AR Insider. Contributors

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EXCLUSIVE leaked images of Pico 4 Controllers!

The Ghost Howls

Last week, we were able to discover more info about the upcoming Pico headset thanks to the FCC filings of the “Pico 4” spotted by Janko Roettgers.

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AR Opera Glasses Could Change Broadway Forever

VRScout

Immersive technology brings the stage to life like never before. Students from the South Korean Hongik University have developed a pair of reimagined 19th-century opera glasses that utilize AR technology to immerse spectators in Broadway shows in a variety of unique and imaginative ways.

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Valve to Host First-ever Steam ‘VR Fest’ Promotion Next Week

Road to VR

Leaning further into its ‘Steam Fest’ promotions, next week Valve is set to host its first ever Steam VR Fest which will highlight discounts and demos for VR games.

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Who C.A.R.E.S.!? How Learning Got Its Bad Rap & What We Can Do About It

Speaker: Treion Muller, Chief Strategy Officer at ELB Learning

Since when has learning and development become such a negative experience with learners? Treion Muller, Chief Strategy Officer for ELB Learning, will introduce a new learning framework called the C.A.R.E.S Learning Effectiveness Model.

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Big Tech Drives Interoperability With the Metaverse Standards Forum

ARPost

As big tech is racing toward the development and adoption of extended reality, the debut of the metaverse is nigh. On June 21, 2022, brands gathered together for the founding of the Metaverse Standards Forum.

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Santander to Host Blockchain Awards on Decentraland

XR Today - Virtual Reality

This Thursday, global banking firm Santander will host its “X Global Challenge – Blockchain & Beyond” award ceremony on metaverse platform Decentraland.

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Follow the Money: Meta Doesn’t Want to Own the Metaverse

AR Insider

There's a common misperception that Meta wants to operate an insular metaverse that it wholly owns. We break down the business case for its more strategic play to reside on, and feed off, a much larger open metaverse. It's all about network effect. This post appeared first on AR Insider.

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My doubts about the Apple headset and mainstream VR

The Ghost Howls

The hype for the Apple visor is very high, and everyone is waiting for it as a kid waits for Christmas. Poised to arrive around January 2023, it is considered by many the savior of XR, the hardware that will show the real possibilities of immersive realities and make finally VR mainstream.

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The Key to Getting the Best Out of Video-Based Practice & Coaching

Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers

Join Micah Eppler from eLearning Brothers to see hands-on examples of how organizations are transforming outcomes with video-based training strategies.

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3D-Printed Eyes On The Quest 2 Is Pure Nightmare Fuel

VRScout

Has technology gone too far, or not far enough? Wouldn’t it be nice if you were able to connect with others in the real world while immersed in your favorite VR games and apps?

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Meta to Replace Facebook Login Requirement for Quest with New Meta Account

Road to VR

Meta is finally pulling back from one of its most controversial moves affecting its VR users, which required all new Quest owners to sign up with a valid Facebook account in addition to forcing legacy Oculus account users to link to Facebook by 2023.

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Lowe’s Opens 3D Product Library to Metaverse Developers

ARPost

In the past 100 years, Lowe’s has transformed from a small-town hardware store to a large-scale retailer of building and home improvement products. Now a giant in the industry, it is at the forefront of home improvement, serving millions of customers across the United States and Canada.

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Reality Scan Vs NVIDIA NeRF – Photogrammetry for Developers

XR Today - Virtual Reality

In April, real-time 3D (RT3D) engine developers Epic Games and NVIDIA debuted easy-to-use photogrammetry tools to streamline the creation of RT3D assets.

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Immersing the Curious Mind in VR: Why You’re Missing Out on Proven ROI!

Speaker: John Blackmon, eLearning Brothers CTO, CenarioVR® Creator

Join John Blackmon, eLearning Brothers CTO and creator of the award-winning VR course builder CenarioVR®, to find out why organizations choose immersive learning and how they've used innovative approaches.

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Does AR Need More PR?

AR Insider

During AR's early days when mainstream penetration is still low, is the industry creating additional barriers through terminology? Consumers practically need a translator to decipher the alphabet soup of the XR world. We examine the evidence. This post appeared first on AR Insider.

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How to build and run OpenXR applications in Unity

The Ghost Howls

After a long time with my lovely Unity 2019.4 LTS, I have decided it was time to switch to something new, not to miss the new features that Unity has implemented these years. I have so started using Unity 2021.3 LTS (2021.3.5 to be exact) and experimenting with it.

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VR Malware Lets Hackers Into Your Headset

VRScout

“ Big Brother” is watching. According to researchers at ReasonLabs, a leading cyber security company, hackers have developed a new form of VR malware for Android-based headsets like the Meta Quest that lets them record your headset screen.

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This WiFi 6E Transmitter Aims to Untether Valve Index, Kickstarter Coming Soon

Road to VR

Valve Index users looking for a device specifically designed to cut the headset’s tether may be interested to hear that a new startup is looking to do just that with a Wi-Fi 6E transmitter.

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Everyone Wins! How Games Can Improve Learning Outcomes Across Multiple Generations

Speaker: Stephen Baer, Co-Founder and Chief Creative Officer of The Game Agency

Nearly 70% of American adults play video games. Stephen Baer, Chief Creative Officer at The Game Agency, will discuss each generation’s unique learning styles and identify game types that appeal to each one and improve your learning outcomes.

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The VR/AR Association Enterprise Forum 2022: What to Make of the Metaverse

ARPost

XR solution providers and enterprises using (or exploring) XR met virtually yesterday, July 21, for the VR/AR Association Enterprise Forum 2022. The six-hour marathon event covered a number of important topics, and not all sessions could be covered in this article.

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EngageXR Debuts v2.3 Immersive Platform

XR Today - Virtual Reality

Virtual meeting and collaboration firm ENGAGE XR debuted its latest extended reality (XR) version 2.3 build that introduces a trove of new features to propel the service toward its enterprise-grade Metaverse vision. ENGAGE users can download v2.3 from their preferred digital storefront.

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How Can Brands Gain a Metaverse Edge?

AR Insider

Like the smartphone revolution, there will come a tipping point where consumer brands will be forced to jump into the metaverse as a survival imperative. Those who do so first will gain early mover advantages. We unpack a few examples. This post appeared first on AR Insider. Contributors

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Hands-on XCOM Labs streaming… and more from AWE!

The Ghost Howls

There is one last experience I want to tell you about from my trip to AWE USA a few months ago: the time I visited XCOM Labs to try its remote rendering solution! XCOM Labs.

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How Digital Transformation will Bend the Curve of the Linear Economy Toward the Circular

Speaker: Bruce Armstrong Taylor, Co-Founder & Managing Director of SmartNations Foundation, Jimmy Jia, Venture Partner at Pi Labs, Fabienne Durand, Senior Advisor to the SmartNations Foundation, & Roger Strukhoff, Executive Director of the Tau Institute

The Carbon Zero, Circular Economy, is easily the most profoundly important result of digital transformation. Industry 4.0 has a massively cumulative impact on dematerialization (in all forms) and resultant decarbonization (both emissions and embodied) throughout the economy. Join panelists Bruce Armstrong Taylor, Jimmy Jia, Fabienne Durand, and their moderator Roger Strukhoff as they discuss how bending the carbon/GHG heavy linear economy to the circular is one of the hidden benefits of digital disruption.