Will Web AR Pull Ahead as a Go-to Channel?
AR Insider
AUGUST 3, 2021
T. here’s growing sentiment in the mobile AR world that apps aren’t the optimal vessel. Yet the technology lives on a device where apps rule. 90 percent of mobile users’ time is spent in apps versus the browser. Can AR break that cycle? And if so, could web AR be the answer? What is web AR? In short, it delivers AR experiences through the mobile browser.
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