The Ghost Howls

OCTOBER 16, 2023

Top news of the week Meta is shipping the Quest 3 The news of the week is of course that Meta is shipping its new Quest 3 headset and its many accessories. Very soon I will unveil what I’ve been working on all these weeks, and I hope to have your support for that! All journalists are writing reviews about it, and they are all pretty positive.

Unity 346

Unity Ukraine Microsoft Samsung 346

The Ghost Howls

NOVEMBER 21, 2023

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.

Unity 371

Unity Microsoft Machine Learning Apple 371

The Ghost Howls

JUNE 26, 2023

But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation. Unity page also confirms that the headset will provide plane detection, so you will be able for instance to detect the walls and the desks in your room.

Unity 312

Unity Retail Eye Tracking Simulation 312

The Ghost Howls

MARCH 1, 2024

When Mark Zuckerberg acquired Oculus, all the eyes of the tech industry started looking at VR as the “next big thing” And now that Apple entered the field, all people in the technology world are talking about the Vision Pro, and especially of the future evolutions of the device, which could become mainstream.

Trends 442

Trends Apple Google Unity 442

The Ghost Howls

DECEMBER 26, 2023

It was not a perfect day because I also had some work-related issues to cope with, but it’s part of life when you are working with cutting-edge technologies I’m curious to know how the holidays are going for you, so answer this post letting me know how life is going for you! Microsoft in the end has decided to deprecate it.

AR 342

AR Microsoft Sony Ukraine 342

ARPost

MAY 12, 2022

Immediately following Inbar’s welcome address is the Unity keynote by Unity Technologies CEO John Riccitiello. As one of the leading tools for 3D content creation, Unity is also one of the engines driving XR content and experiences. Of course, companies don’t need to have a keynote to say something interesting.

Unity 388

Unity Groups Magic Leap AR 388

ARPost

MARCH 3, 2020

Over the past few years, AR and VR technologies have matured significantly. However, there are still many obstacles that don’t let education fully adopt these technologies, from the lack of funding to the lack of knowledge. Since 2017, we’ve been able to see significant growth in the adoption of AR and VR across different industries.

Education 268

Education AR Industry Google 268

Upload VR

JUNE 21, 2022

The effort to “foster the development of open standards for the metaverse” is hosted by the Khronos Group and already joined by the likes of Microsoft, Meta, Google, Adobe, Epic Games, Unity, and NVIDIA among many others, and membership even includes other standards developing organizations such as W3C.

Microsoft 130

Microsoft Groups Unity Simulation 130

The Ghost Howls

JULY 18, 2022

In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft. It will launch with VR controllers, and will be expensive because it contains a lot of new technology.

Magic Leap 424

Magic Leap Apple Unity Machine Learning 424

ARPost

MAY 16, 2023

Bar-Zeev has worked in XR since 1992 including co-founding Google Earth, serving as a consultant for Linden Labs, a principal architect for Microsoft, advisor for Tilt Five and Croquet, and president of the XR Guild. Of course, virtual models of larger objects can be scaled down, but some users wanted larger models.

Augmented Reality 315

Augmented Reality Software Tools Hardware 315

The Ghost Howls

AUGUST 28, 2023

This week, Microsoft announced that MRTK will migrate to an independent GitHub account and that the project will be supported by a consortium including Microsoft, Magic Leap, and Qualcomm. That’s fantastic news for all Unity XR developers! More info Is Apple working on the Vision Pro since 2007? in the reviews!

Samsung 326

Samsung Google Magic Leap Microsoft 326

XR Today - Mixed Reality tag

DECEMBER 15, 2022

Over the last five to ten years, virtual reality (VR) technologies have experienced rapid transformation via meeting support and funding opportunities. Accessible VR avenues for consumers and enterprises allow a more comprehensive range of end-clients to access immersive technologies.

Virtual Reality 97

Virtual Reality Unity Education Immersion 97

Hypergrid Business

FEBRUARY 28, 2020

Although Unity 3D is undoubtedly the most common and trained standards for developing and deploying augmented and virtual reality application for both beginner or expert developer, it is cannot be employed for developing content for some headsets. Those wishing to receive a certificate at the end of the course can pay $29.

AR 116

AR Unity Virtual Reality Course 116

The Ghost Howls

JANUARY 2, 2019

We all love to make speculations on the technology and I am no exception. Not because I am a genius, but because the technology is still evolving very slowly and so it is very predictable. On the contrary, Microsoft has worked a lot on the platform, to make it more appealing to enterprise customers. Augmented Reality in 2018.

Augmented Reality 403

Augmented Reality Magic Leap Leap Motion AR 403

XR Today - Virtual Reality

MARCH 27, 2023

It can also be an effective way to boost productivity during collaborative sessions, enhance the quality of training courses, and increase creativity. Of course, leveraging the power of virtual reality starts with choosing the right headset capable of transporting each user into a new digital landscape.

Virtual Reality 247

Virtual Reality Tools Software Hardware 247

The Ghost Howls

MARCH 22, 2022

Micro-LEDs are an important technology, especially for building AR glasses. But it did this in a funny way, by mocking its own campaign for the fact that of course, you can’t taste a beer virtually. Microsoft IVAS program is not doing great. Heineken has entered the metaverse, too, with a campaign on Decentraland. Other news.

Tools 314

Tools Google Controllers Virtual Reality 314

The Ghost Howls

JANUARY 27, 2020

Or that Microsoft is working on a new reference design that fixes the issues of the first one? But of course, I hope for a full reveal . This makes us clearly understand that gamers are still not really into VR, and confirms the thesis by Microsoft that is not adding VR to Xbox. Unity changes how it handles XR Plugins.

Samsung 425

Samsung Survey Unity Oculus 425

AR Insider

JULY 20, 2021

The healthcare vertical is of course expansive and so are the opportunities and points of entry for AR. These use cases are where Medical device manufacturer Medtronic, with the help of Re’Flekt and Unity, has implemented AR. This challenge has gained impact over time as the rate of medical device technology accelerates.

Case Study 336

Case Study Study Training AR 336

XR Today - Mixed Reality tag

SEPTEMBER 26, 2022

Around the world, countless companies and groups are already reaping the benefits of extended reality technology. Here, universities, schools, and training companies are embracing the experiential benefits of immersive XR technology to deliver lessons like never before. Microsoft HoloLens and GE. Meta Oculus and Aptiv.

Case Study 86

Case Study Education Study Magic Leap 86

XR Today - Virtual Reality

JANUARY 1, 2024

It can also be an effective way to boost productivity during collaborative sessions, enhance the quality of training courses, and increase creativity. Of course, leveraging the power of virtual reality starts with choosing the right headset capable of transporting each user into a new digital landscape.

Virtual Reality 130

Virtual Reality Samsung Tools Apple 130

The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!

Microsoft 509

Microsoft Hardware HTC Conference 509

The Ghost Howls

MARCH 15, 2021

This is an enormous number: this means that now 15–20% of the total Facebook workforce is on immersive technologies, even if XR is currently a very little revenue stream for the social media giant. This has of course nothing to do with gathering data from the biggest number possible of people. 10,000 people mean at least 1.2B

HTC 445

HTC Apple Magic Leap AR 445

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

China 326

China Industry Government AR 326

The Ghost Howls

JUNE 13, 2022

EMG technology (the one by CTRL+Labs) is the one that Meta has identified as the best of XR interactions, so it is crucial for the company to integrate it inside its smartwatches. Rumors already talk about a new AR headset produced by Microsoft in collaboration with Samsung that should substitute it, but we have no sure info about it.

AR 323

AR Apple Microsoft Ukraine 323

XR Today - Mixed Reality tag

DECEMBER 8, 2022

Case Western Reserve University, a world-renowned medical institution, joined the event to reveal how it leveraged Microsoft’s MR tools by combining them with its educational software platform. The company explored 3D modelling and printing, and later, Microsoft debuted its first-generation HoloLens at the time.

Training 84

Training Miami Education Magic Leap 84

VRScout

FEBRUARY 15, 2018

The free to attend showcase features women-led businesses in immersive technology (XR) and is hosted by the WXR Fund, a venture fund dedicated to amplifying female founders and XR startups committed to gender equality. The founders received a Microsoft mixed reality headset and are currently enrolled in the WXR Mentorship Program beta.

Los Angeles 321

Los Angeles San Francisco South Africa Latvia 321

The Ghost Howls

APRIL 5, 2021

Watching it, I had serious AR-Cloud vibes (most probably powered also by the technology of 6d.ai that Niantic acquired), and the fact that Niantic is working with telco operators to support 5G is an indicator that the company wants also to dominate this technology. Microsoft signs a $22B deal with the US Army. Learn more.

Apple 268

Apple AR Microsoft Magic Leap 268

Road to VR

AUGUST 24, 2016

This project uses Kinect depth cameras to the fuse virtual and the real to produce real-time mixed reality footage with no green screens required, all using Microsoft’s depth camera Kinect. The depth threshold was altered dynamically based on the position of the headset.” No mean feat.

Microsoft 100

Microsoft Virtual Reality Unity Conference 100

The Ghost Howls

FEBRUARY 14, 2022

A leaked image from the Oculus team shows that the company is working to implement body tracking inside the Oculus Unity SDK. New info on Microsoft abandoning the Hololens 3. Last week we all heard the news about Microsoft abandoning the HoloLens 3, and the denial of it by Alex Kipman and Microsoft itself. Learn more.

Virtual Reality 309

Virtual Reality Microsoft Haptic Apple 309

The Ghost Howls

JULY 31, 2023

There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more. The purpose of the group is of course the one of fighting the duopoly of Apple Maps/Google Maps. Matt Cool explains why developers should be interested in the WebXR technology.

Apple 283

Apple Ukraine Samsung Data 283

The Ghost Howls

MARCH 21, 2021

The article ends with Facebook claiming that it cares about privacy, and wants to discuss the topics of privacy, security, and safety of this technology with all the community. Image by Microsoft). More info (Volu official website) More info (The technology behind Volu). Learn more (XR Collaboration) Learn more (Unity College).

Sony 437

Sony Controllers AR Haptic 437

Upload VR

NOVEMBER 2, 2023

Though the film is the better part of a decade old, it remains relevant to modern discussions on how we conceptualize use cases for emerging virtual and augmented reality technologies. Matsuda himself subsequently began working in AR following the film's release, leading design teams at both Leap Motion (now Ultraleap) and Microsoft.

Augmented Reality 107

Augmented Reality AR Real Estate Filming 107

ARVR

JULY 23, 2021

The healthcare vertical is of course expansive and so are the opportunities and points of entry for AR. These use cases are where Medical device manufacturer Medtronic, with the help of Re’Flekt and Unity, has implemented AR. This challenge has gained impact over time as the rate of medical device technology accelerates.

Case Study 130

Case Study Training Study AR 130

The Ghost Howls

OCTOBER 11, 2023

I’m trying to keep expectations in place not because I want to be negative about VR (I’m a strong believer in the tech), but because in the past I’ve already seen that trend of setting unrealistic expectations and then writing “VR is dead” the day after when the market of course haven’t reached those results.

Apple 353

Apple Unreal Hand tracking Ukraine 353

The Ghost Howls

DECEMBER 23, 2019

Besides that, it is also hiring key figures to make this AR dream a reality : the operating system project will be supervised by Mark Lucovsky, a former Microsoft engineer who co-developed Windows NT. Of course its goal is to give importance to Steam, not to the hardware. Unity releases the XR Interaction Toolkit.

Oculus 210

Oculus Hand tracking AR Unity 210

The Ghost Howls

AUGUST 3, 2020

Some time ago, the most important companies of the XR ecosystem (HTC, Oculus, Microsoft, etc…) joined the Khronos Group to discuss a standard to end the fragmentation of the XR space. Microsoft Flight Simulator is adding VR support, but…. Microsoft Flight Simulator is launching on August, 18th, without support for virtual reality.

Oculus 313

Oculus Eye Tracking Hardware Las Vegas 313

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s take on immersive technologies will also test the future of XR hardware solutions and their roles in the broader XR community through rigorous use cases. We know it will only improve in sophistication, technology and design. This could actually be quite beneficial for Meta, Microsoft, and Magic Leap.

Industry 85

Industry Apple Unity North America 85