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Live Event Augmentation Tool MXR Hits The XR Market

VRScout

New XR visualization tool, MXR (Mixer), has been developed to compete in crafting the future of live event and fan experiences. Marketed as “a new tool for a new generation of concert visuals” by its boutique studio, &Pull, MXR has been in development for two years and is now available for private beta access.

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Case Study: Miller Lite Boosts Engagement with AR

AR Insider

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. After a few case studies that focused on upper-funnel AR ad campaigns, we now move to the mid-funnel. Figures reflect market factors at the time of creation.

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AR Advertising in Action: 3 Mini Case Studies

AR Insider

Check out how these agencies, brands and public figures are breaking new ground in leveraging web-based AR to deliver meaningful immersive experiences directly to users’ smartphones. Porsche and innovation.rocks Receive Two 2020 Red Dot Awards for WebAR Training Tool. ” Tom Emrich is VP of Product at 8th Wall.

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XR Collaboration Case Study in Focus: Glue and T-Mobile

XR Today - Virtual Reality

Remote working and video conferencing tools are increasing in popularity thanks to services such as Zoom, BlueJeans, and Microsoft Teams. Various vertical markets have significantly benefited by harnessing remote working tools and applications. ” Immersive Environments, Reimagined Communication.

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XR Advertising Case Study in Focus: Varjo and MUJI

XR Today - Virtual Reality

XR solutions represent a powerful way to create the perfect immersive experience for customers in a complex digital world. Immersing Customers in the Moment. Unlocking Opportunities with Immersion. However, it’s also a powerful tool for improving the quality of in-person experiences.

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Immersive Learning: Expert Roundtable

XR Today - Virtual Reality

XR finds a keen home in training and learning thanks to the technology’s unique ability to create immersive spatial environments for trainees that can cover a broad number of use cases. Immersive training has been proven to be effective. Immersive learning enhances learning retention and recall.

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XR Construction Case Study in Focus: CannonDesign and VIVE

XR Today - Virtual Reality

In the construction (AEC) landscape, immersive technology like extended reality hardware and software has the potential to transform all aspects of the workflow. While standard messaging, video conferencing, and audio tools have their benefits, in the AEC space, there’s often a need for more hands-on collaborative sessions.