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Case Study: Miller Lite Boosts Engagement with AR

AR Insider

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. After a few case studies that focused on upper-funnel AR ad campaigns, we now move to the mid-funnel. Figures reflect market factors at the time of creation.

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7 Insightful XR Advertising Case Studies to Read in 2022

XR Today - Virtual Reality

Today, in a world where companies can’t always create the in-person interactions required to leave a lasting impression on their customer, XR represents a powerful promotional tool. Today, we’re going to be looking at some of the most impressive XR advertising case studies from the last couple of years, to inspire your team.

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XR Gaming Case Study in Focus: Fictioneers and Unity

XR Today - Augmented Reality tag

Let’s see how the Fictioneers leveraged the Unity environment to achieve incredible outcomes for Aardman Animations. When considering which software environment would enable an effective and rapid development process for multiple platforms, Fictioneers eventually turned to Unity. Creating Immersive Experiences for Users.

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7 Insightful XR Gaming Case Studies to Read in 2022

XR Today - Mixed Reality tag

Today, to provide an insight into the opportunities for XR in the gaming landscape, we’re going to be looking at some of the most impressive case studies from the last few years. ARCore, built to empower creators to build their own game in the Google landscape, comes with all the tools and developers need to engage their audience.

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7 Insightful XR Education Case Studies to Read in 2022

XR Today - Mixed Reality tag

We’ve discovered how valuable the right XR tools can be in collaboration and communication, and how they can help innovators to build new products and ideas. Here, universities, schools, and training companies are embracing the experiential benefits of immersive XR technology to deliver lessons like never before. Meta Oculus and Aptiv.

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XR Travel Case Study in Focus: Varjo and Arksen

XR Today - Mixed Reality tag

This is exactly what Arksen decided to do when it worked alongside Varjo and Unity to build a virtual reality experience. Powered by Unity Forma, the solution provides a unique exploration experience for those interested in the Arksen Explorer Line. Here’s what Arksen accomplished by building a VR tour of its incredible Explorer Yacht.

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8 Insightful XR Travel Case Studies to Read in 2022

XR Today - Mixed Reality tag

The same offerings can make the actual travel experience more engaging, by immersing customers in a unique experience while they’re sitting in their seat. Today, we’re going to be looking at just some of the most amazing XR travel case studies from the last few years, to give you an insight into what travel brands can accomplish.