Road to VR

OCTOBER 14, 2019

Ginza Sony Park, the Japanese tech giant’s Tokyo-based hub for Sony brand promotion, is now playing host to a new Ghostbusters -themed multiplayer experience using a newly revealed Sony AR headset prototype. And yes, they’re shooting proton energy from their hands. Otherwise you can sign up here (Japanese).

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XR Today - Augmented Reality tag

MAY 19, 2023

That’s why the Virtual Production Toolset [Sony’s virtual set planning system] with the virtual Venice camera is a great tool to have access to. Establishing XR-Powered Production Tools While VP tools have experienced a slow emergence over the past few years, Sony more recently doubled down on its commitment to the VP space.

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XR Today - Augmented Reality tag

MAY 22, 2023

Sony’s VP Tools Sony’s Crystal LED display technology and Venice camera capture technology create a unified RT3D backdrop solution which projects immersive and reactive visuals with the firm’s high brightness, wide colour gamut, and high contrast ratio promise.

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The Ghost Howls

MARCH 21, 2021

Image by Sony Interactive Entertainment). Sony unveils the new controllers of the PSVR2. Sony promises amazing haptic sensations on the controllers, that should be able to provide “impactful, textured, and nuanced” sensations. Header image by Sony Interactive Entertainment). Top news of the week.

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ARPost

JULY 13, 2020

Augmented reality has already proven to be a versatile and useful technology that improves the workplace and business processes. AR has penetrated almost all the industries: automotive, professional services, education and training, retail, architecture, and healthcare. And for good reason.

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XR Today - Virtual Reality

FEBRUARY 17, 2023

In recent years, numerous leading brands have begun to build their own Metaverse strategies, designed to engage customers, support employees with immersive training and improve collaboration. In the sporting world, the metaverse space allows teams and athletes from every environment to connect with fans in a new, more engaging space.

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VRScout

DECEMBER 9, 2016

Some of the biggest names in the business are teaming up to secure the future of virtual reality. Google, Sony, Oculus, Samsung, Acer and HTC have combined their efforts in order to create a healthy and equal industry for virtual reality hardware and software to develop and expand.

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Robert Scoble

MAY 31, 2022

Unfortunately it has taken a lot longer to get augmented reality glasses to consumers than I expected. These glasses would be perfect for controlling, and training, all these new robots. And a variety of other things, from training to surgery. A lot longer. I thought we would be wearing them all day by now.

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The Ghost Howls

NOVEMBER 27, 2023

More info Rokid is now a unicorn Chinese manufacturer Rokid , who produces augmented reality glasses, just received a huge investment round of $112M to help the development of its XR products. Who will it be… Sony or Meta? We don’t know, but this shows that the Korean company is still committed to XR developments.

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ARPost

AUGUST 10, 2022

XRA pushed for virtual reality, augmented reality, and mixed reality, to be part of the US budget. She stated that XR and immersive tech have great potential in healthcare , education , and workforce training. Google, HTC Vive, Microsoft, Meta, and Sony Interactive Entertainment jointly created XRA.

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Peter Graham

OCTOBER 14, 2019

Recently a Sony patent appeared indicating plans for upgrades to PlayStation VR, adding features like inside-out tracking and wireless capabilities. Of course, what’s a Sony patent without a hint of PlayStation somewhere in there. For further updates on Sony’s AR and VR plans, keep reading VRFocus.

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VRScout

NOVEMBER 9, 2021

Reality Engine reimagines 8th Wall’s original AR engine, rebuilt from the ground up, and optimized to adapt to different devices with ease thanks to the engine’s Metaversal Deployment. It will also expand the access to AR content designed for marketing, training, workforce collaboration, and beyond.

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The Ghost Howls

MARCH 5, 2024

More info (Neuromancer) Last week I told you about the possible enterprise uses of the Apple Vision Pro and this week Lufthansa announced that it is experimenting with the use of the Vision Pro to train its airline crew. More info (Lufthansa and Vision Pro) On the folklore side, a guy made his wedding photos with the Vision Pro on.

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ARPost

JULY 23, 2021

Featuring over 200 speakers, the event will cover in detail some of the most important topics in the industry, such as: VR/AR in the age of pandemics; Museums of the future; VR for good; Immersive arts and design; AR Cloud; Training in the workplace; Location-based entertainment; VR tourism and hospitality; Social VR.

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XR Today - Big XR News tag

MAY 26, 2023

Sony Debuts VP Collaboration Centre to Combat “Pain Points” Sony representative recently spoke to XR today during a virtual production (VP) showcase at Pinewood Studios. Meta also has a further six months to stop processing and storing data from European citizens in the US, namely those marked as violating GDPR.

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AR Insider

APRIL 17, 2020

Train to become a LEGO Master with a never-ending supply of LEGO blocks. Fox and LEGO teamed up with Trigger — The Mixed Reality Agency to develop this WebAR experience that lets you play along with the hit TV show “LEGO Masters” for a chance to win a prize. Turn your room into a surreal Pink Floyd music video. Good luck on your match!

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The Ghost Howls

JUNE 21, 2021

In this game, you have to punch some targets very fast while dodging bars that attack you, for a very intense training experience. Image by Sony Interactive Entertainment). According to a report from Bloomberg, Sony may release its much-awaited next-gen PSVR headset (which I informally call PSVR 2) during Holidays 2022.

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AR Insider

MARCH 1, 2021

This week, we look at Sony’s tease for PSVR2, new features in Snapchat’s Lens Studio, and a whole slate of new AR glasses emerge. Let’s dive in… Sony Confirms New Playstation VR2 for PS5 with New Controllers. W elcome back to Spatial Beats. Will it be this year? Will it be next year? You can make your own here.

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The Ghost Howls

NOVEMBER 21, 2022

Qualcomm and Niantic bet on the future of augmented reality with AR2. At it, it announced the Snapdragon AR2, a new chip optimized for augmented reality glasses. AR2 is a chip thought so that you can have a pair of lightweight augmented reality glasses that work by being wirelessly connected to your phone via Wi-Fi 7.

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The Ghost Howls

AUGUST 25, 2019

Sony has acquired Insomniac Games. Sony has acquired Insomniac Games , one of the most talented game studios among the ones focused on Virtual Reality. The studio will so become part of the Sony Worldwide Studios. VR training may have saved the life of some Walmart employees. Join by hitting the button below!

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VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. WALMART PARTNERS WITH STRIVR LABS FOR VR TRAINING.

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XROM

JULY 18, 2021

Ambarish Mitra is the CEO and co-Founder of #Blippar one of the first billion dollar “Augmented Reality” Startup from India, being a pioneer, early mover brings its own pro’s & lots of Con’s. BigscreenVR has partnered with many of the major movie studios including Paramount Pictures and Funimation (Sony Pictures).

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XR Today - Augmented Reality tag

SEPTEMBER 22, 2022

The programme leverages Qualcomm’s Snapdragon Spaces software development kit (SDK) for augmented reality (AR) smart glasses. John Saw, the EVP of Advanced & Emerging Technologies at T-Mobile , said that 5G-ready AR technology has the potential to transform gaming, education, training, and remote communications.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

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ARPost

SEPTEMBER 5, 2019

Virtual and augmented reality open an arena for architects, interior designers, and clients to virtually come together and work on a design. VR has proven itself to be a successful training tool in the medical and automotive industries; architecture and real estate can now be added to the list. Collaborative Design.

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XR Today - Mixed Reality tag

DECEMBER 21, 2022

XR Today is tackling the confusing subject of extended reality (XR). This up-and-coming technology seamlessly blends virtual and augmented reality (VR/AR), namely for enterprise use. There are currently three forms of extended reality, each defined by the level of interaction between the virtual and real worlds.

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ARVR

DECEMBER 2, 2020

Augmented reality for maintenance and repair 4. Top 10 Movies that Got Augmented Reality and Virtual Reality Righ HoloLens 2 users in the industrial & healthcare market can leverage the powerful interaction engine of Interhaptics to naturally manipulate virtual objects. All are already included in Unity.

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The Ghost Howls

FEBRUARY 9, 2020

French startup Lynx has finally unveiled the R1, the first mixed reality standalone headset. While with other VR headsets like the Vive Focus Plus it is already possible to do some kind of augmented reality , this is the first standalone headset that can provide both good quality AR and VR on the same device.

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XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. A spatial audio strategy can also be a fantastic tool for building instinctual skills and muscle memory in the training world. Here are just some of the most significant trends to consider.

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EON Reality

MAY 22, 2019

Currently, the AVR market in Japan is taking a turn from gaming giants (like SONY for hardware and GREE for software) to move towards education and enterprise markets. Current uses of AVR for enterprise consist of: Employee training programs instead of traditional training methods. Minimize employee turnover and seasonal spikes.

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ARPost

JUNE 8, 2022

Sony Electronics Head of Business Development, Thaisa Yamamura, presented the Auggie Award for Best Art or Film. Yamamura also presented the winner with a Sony Spatial Reality Display, a “glasses-free 3D display that will improve their workflow.” This year, the award went to Osso VR for their VR Surgical Training Platform.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2023

Each player will feature content based on playing style and interests such as training, music, and non-fungible tokens (NFTs). OKX joined Manchester City as its official training kit partner for the 2022-2023 football season. Its RT3D content will integrate with Sony’s immersive solutions.

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The Ghost Howls

JANUARY 18, 2021

Regarding the last point, the company highlights that the glasses use waveguide optics to provide better augmentations, even if this leads them to have just 40° FOV. AR Insider has analyzed the augmented reality market and it predicts a big growth of mobile AR for this new year. How VR is used for soft-skills training.

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XR Today - Mixed Reality tag

APRIL 23, 2024

. “Lenovo is bringing together Meta Horizon OS with our leadership and innovation in personal computing to accelerate the adoption of new user scenarios in mixed reality like virtual screens, remote presence, content consumption, and immersive training,” Yang explained. Cristiano Amon, President and CEO of Qualcomm Inc.,

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The Ghost Howls

APRIL 19, 2021

On the other side, I’m afraid that for consumers this means also paying more for the VR content they like : if before training a year with FitXR was costing $30, now it will cost $120. This new money, that has been given by Sony and other investors, has been explicitly gathered to build the blocks of the future Metaverse.

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The Ghost Howls

JUNE 14, 2021

According to the report, analyzing the orders made to the lens manufacturer, the two new headsets by Sony and Facebook should be released in 2022. I’ve found the news inside an article that was talking about fitness in augmented reality. Museum of Other Realities is free to get for the XR3 festival.

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The Ghost Howls

AUGUST 2, 2021

Zuck has defined them as “A stepping stone towards full augmented reality glasses”, even if they will be nothing more than smart glasses that enhance the functionalities of a phone. Sony has sold 10M PS5 worldwide. News from partners (and friends). Kudos to them! Learn more.

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