XR Today - Augmented Reality tag

APRIL 18, 2024

Microsoft highlights how companies can benefit from Team’s enterprise-ready and proven end-to-end encryption, data loss prevention, and compliance certifications when leveraging the AR service. Microsoft is planning for device-wide general availability in 2024.

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The Ghost Howls

JANUARY 23, 2023

Top news of the week (Image by Microsoft) Microsoft lays off 10,000 employees and shuts down its mixed reality projects This is seriously a bad period for the tech industry in general, and of course also for mixed reality. For sure, not having Microsoft backing it will slow down a lot of its development.

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XR Today - Mixed Reality tag

JANUARY 3, 2024

Microsoft spent the second half of 2023 championing what it coined as the industrial Metaverse, specifically an umbrella of multi-user XR services covering enterprise use cases such as collaboration, design procedures, and employee training. Will the loss of Windows Mixed Reality lead to a lull in XR products from the firm?

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XR Today - Virtual Reality

OCTOBER 5, 2022

With virtual reality, companies can build models of projects in a digital landscape, and make it easier to interact with specialists from all over the world. What’s more, Mixed and Augmented reality also allow for greater access to valuable content on the job site, reducing risk levels, and improving productivity.

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XR Today - Augmented Reality tag

MAY 9, 2023

Augmented reality (AR) wayfinding firm ARway, recently announced it would partner with Magic Leap to integrate its solution on the latter’s headsets. This will expand the company’s offerings beyond mobile handsets and boost the number of use cases for its technologies.

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ARPost

SEPTEMBER 29, 2022

Microsoft (Nasdaq: MSFT) for AltspaceVR. Microsoft again, because some time ago they bought AltspaceVR , a VR social platform that was on the verge of bankruptcy. Snap’s augmented reality filters likely place it as one of the leading companies in the AR industry. Unity (Nasdaq: U) for 3D Modeling and Animation Tools.

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ARPost

AUGUST 13, 2021

Healing and reconciliation come in many forms, and projects such as Breonna’s Garden demonstrate how emerging tech such as augmented reality can be used to provide a safe space to process grief. See Also: The Role of Virtual Reality in the Fight Against Racial Inequity.

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XR Today - Virtual Reality

NOVEMBER 24, 2022

The company’s immersive technology is assisting businesses in building more collaborative experiences for staff, more emotional customer service interactions, and even unique hybrid retail experiences. Varjo’s versatile collection of XR technologies makes it an excellent choice for all kinds of retail and ecommerce initiatives.

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AR Insider

JULY 1, 2020

Learn how industrial giant ABB is using Unity and augmented reality to transform field maintenance procedures into a completely paperless process. Kielar, to walk us through how they used Unity to develop a new digital field operator system. by Nick Davis. odarczyk and Rafa? Based on their experiences, W?odarczyk

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XR Today - Virtual Reality

SEPTEMBER 20, 2022

In recent years, we’ve discovered just how powerful technology can be in delivering information to those who need it most. XR has the potential to be one of the most disruptive new technologies in the educational space. Already, various leading companies have begun implementing HTC VIVE technology into their educational environments.

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VRScout

NOVEMBER 19, 2022

During the Snapdragon Summit, the company unveiled its latest piece of technology, the AR2 Gen 1 platform, which will be a key component for the next generation of slimmer and more fashion-friendly augmented reality (AR) glasses. Hand-tracking Works with Snapdragon Spaces (Unity/Unreal) 2.5X

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XR Today - Mixed Reality tag

AUGUST 29, 2023

United States aerospace firm Boeing has begun conducting field testing to repair its aircraft with augmented reality (AR) technologies, its Australian branch announced on Thursday last week. USAF engineers used Microsoft’s mixed reality headset, the HoloLens 2, to conduct the field test.

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XR Today - Virtual Reality

JUNE 9, 2022

Similar to Meta, Microsoft has made some significant investments into the XR landscape in the last couple of years. At the same time, the HoloLens headset technology from Microsoft is largely regarded to the industry leader for true mixed reality experiences.

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XR Today - Virtual Reality

DECEMBER 2, 2022

percent year-on-year, with augmented reality (AR) peaking 94.1 Multinational XR firms like Lenovo, ByteDance’s Pico Interactive, HTC VIVE, Varjo, and Microsoft are leading the charge for immersive transformations. According to IDC data, VR headset shipments are expected to increase 42.88 percent YoY for 2023.

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ARPost

JULY 4, 2022

As big tech is racing toward the development and adoption of extended reality, the debut of the metaverse is nigh. NVIDIA joined Meta , Epic Games, Khronos Group, Avataar , Microsoft, Unity, XR Association , and many other founding members to lead the development of interoperability standards to drive the growth of the metaverse.

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ARPost

MAY 16, 2023

For the last few years, Campfire 3D has been expanding the world of “holographic collaboration” with a custom headset and base station as well as software that works in headset-based mixed reality and virtual reality, mobile-based augmented reality, and now on desktop 3D.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

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XR Today - Augmented Reality tag

DECEMBER 11, 2023

The technology’s similarity to pre-existing systems enables the easy integration of XR within a range of business environments, such as construction and healthcare, helping drive the adoption of immersive solutions and devices. The firm named the OEP’s digital twin one of the next “big things” in XR technology in 2023.

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XR Today - Virtual Reality

NOVEMBER 29, 2022

As digital technology and innovations continue to shape the world, in-person interactions are quickly being replaced by hybrid or virtual experiences. XR (Extended Reality) technology provides disruptive retailers with a unique way to engage and convert their audience, wherever they are. Unity and Deckers.

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The Ghost Howls

NOVEMBER 21, 2023

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.

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The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! This commercial video about Google Glasses led me to immersive realities. Sounded good.

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The Ghost Howls

MARCH 1, 2024

When Mark Zuckerberg acquired Oculus, all the eyes of the tech industry started looking at VR as the “next big thing” And now that Apple entered the field, all people in the technology world are talking about the Vision Pro, and especially of the future evolutions of the device, which could become mainstream.

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XR Today - Mixed Reality tag

APRIL 26, 2023

Today, the company has expanded its portfolio of advertising options, to provide organizations with new ways of building immersive, community-driven experiences. With the Meta Ads Manager, companies can build augmented reality effects into their promotional campaigns, to engage and convert their target audience.

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The Ghost Howls

JUNE 26, 2023

But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation. Unity page also confirms that the headset will provide plane detection, so you will be able for instance to detect the walls and the desks in your room.

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XR Today - Mixed Reality tag

MARCH 17, 2023

Automotive companies use VR environments to build new vehicles while embedding AR technology into their navigation systems. Some major organisations are even experimenting with the idea of Mixed Reality holograms. Which Companies are Already Investing In Interoperability?

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ARPost

NOVEMBER 15, 2021

AWE co-founder and Futurewei Technologies Director of AR/VR Tish Shute presented the award to Masterpiece Studio. The award for Best Developer Tool was presented by Khronos Group President Neil Trevett to Mixed Reality Toolkit for Unity (MRTK-Unity) by Microsoft. ?. Best in Show Augmented Reality.

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The Ghost Howls

DECEMBER 26, 2023

It was not a perfect day because I also had some work-related issues to cope with, but it’s part of life when you are working with cutting-edge technologies I’m curious to know how the holidays are going for you, so answer this post letting me know how life is going for you! Microsoft in the end has decided to deprecate it.

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The Ghost Howls

OCTOBER 16, 2023

I don’t know for whom this is “affordable”, maybe Tim Cook, Bill Gates, or people that have sold both kidneys… More info Microsoft completes the acquisition of Activision-Blizzard After many months of legal disputes, Microsoft has finally received the green light to acquire Activision-Blizzard.

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ARPost

FEBRUARY 6, 2023

Recent technological advancements have pushed the envelope of what modern technologies are capable of. Furthermore, these innovations have greatly changed the way users interact with such technologies. Unfortunately, such beliefs stem from a misunderstanding of the technology and how it works.

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XR Today - Augmented Reality tag

MAY 22, 2023

Meta Platforms is set to ink a massive partnership with augmented reality (AR) firm Magic Leap, the Financial Times reported on Sunday. Meta could potentially explore how to leverage Magic Leap’s trendsetting AR technologies, including software and hardware.

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The Ghost Howls

MAY 28, 2023

Today I want to take you on a journey on one of the coolest prototypes I’ve ever worked on, which is about creating Unity applications that can dynamically modify their logic at runtime depending on the user’s needs thanks to generative artificial intelligence. So I thought it was time to get my hands dirty with the technology.

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VRScout

MARCH 12, 2018

Between 360 video, virtual reality, and augmented reality, I think augmented reality has much bigger opportunities,” Asher said. ” Adobe unveiled its first foray into AR with a proof-of-concept Microsoft HoloLens app that overlays 3D data visualizations on products in a store.

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Road to VR

JULY 18, 2017

Using cards to spawn creatures, the game’s developers say Echelon builds on gameplay mechanics as seen in many traditional physical board games but “augments” them with mixed reality creatures and game pieces, enabling the players to experience an immersive augmented reality gaming experience.

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Tech Trends VR

JANUARY 16, 2021

How Immersive Technologies are helping us reimagine personal interactions in a post-COVID world. . Unity asked more than a dozen industry experts – including yours truly – to share their thoughts on how immersive technologies would be embraced for a report entitled Top 2020 Trends: Enterprise AR & VR.

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The Ghost Howls

AUGUST 28, 2023

This week, Microsoft announced that MRTK will migrate to an independent GitHub account and that the project will be supported by a consortium including Microsoft, Magic Leap, and Qualcomm. Since MRTK was used especially for AR applications, it is natural that these three giants of augmented reality are interested in keeping it alive.

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ARVR

JANUARY 6, 2023

Augmented reality is a technology that allows us to superimpose digital information into the real-world environment. In this article, we will discuss on augmented reality. Augmented Reality (AR)  — It overlays digital content in the real world. Microsoft Hololens is a key player in the MR market.

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XR Today - Augmented Reality tag

DECEMBER 20, 2023

The FDA approval allows NuEyes to expand its product portfolio, which aims to provide healthcare professionals with competitive and innovative smart glasses technology. The firm notes that its patent-pending technology offers dentistry and medicine professionals an “unprecedented level of precision and live 3D visualization.”

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