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Augmented Reality in Social Media: The Good, The Bad, and The Ugly

ARPost

Augmented reality has been thriving on social media in the past few years. An app called Spotselfie has been using augmented reality to enhance the online experience by blurring the divide between the real and virtual world. How Is Augmented Reality Changing Social Media?

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The LA-Based Marketing Agency Expanding Into the Metaverse

ARPost

With more and more business and sales being conducted in virtual worlds, one digital marketing agency with physical offices in California is expanding its services into the metaverse. With partners like Google, Salesforce, and Shopify, high-tech trends like big data analytics and online retail are not new to the company. “Our

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Augmented reality is reaching a mature state according to Gartner

The Ghost Howls

According to the very famous market analysis company Gartner, Augmented Reality is no more an “emerging” technology, but it has graduated as a mature one. It provides a digital legend in the form of a point cloud to annotate (augment) objects and places in the physical world.

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The XR Week Peek (2022.03.22): Quest to feature new parental control tools, Google acquires Raxium, and more!

The Ghost Howls

After many pressures from the community and the media, Meta has finally decided to introduce new parental control tools in Quest 2. Even if Meta still doesn’t admit that its headsets are used by a lot of small kids (these measures are marketed as tools parents can use with teenagers), these measures are targeted also at them.

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My predictions for augmented reality in 2019

The Ghost Howls

Augmented Reality in 2018. You may hate or love Magic Leap, but the fact that it has released a product is for sure a great news for all the ecosystem : if after all those investments, that startup failed, it would have had a ripple effect on all the ecosystem, making investors lose trust in augmented reality.

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The XR Week Peek (2022.05.16): Meta teases Cambria, Google shows new AR features, and more!

The Ghost Howls

Image by Google). Google performs interesting AR news at I/O conference. At Google I/O, no executive of the company has talked about the M-word, but they have anyway showed interesting AR updates, which will be relevant for our future M-world. Another cool announcement has been the one of Immersive View for Google Maps.

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The XR Week Peek (2023.03.20): Meta to perform new layoffs, Google Glass to shut down, and more!

The Ghost Howls

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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