AR Insider

MARCH 3, 2021

How Restaurants are Using Interactive AR in 2021. I f there’s any silver lining to the havoc that Covid-19 has inflicted on the local business community, it’s that many businesses are using this time to experiment with new digital marketing tools and solutions. AR Gifting. by Stephanie Miles. Virtual Renderings.

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VRScout

AUGUST 27, 2019

14 new landmarks and 6 AR templates make their way to the desktop app. This week Snapchat further deepened its commitment to AR technology with the release of a new update for Lens Studio, the companies official desktop app for the creation of AR ‘Lenses,’ which adds fourteen new “Landmarks,” as well as six additional Lense templates.

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VRScout

JULY 17, 2018

Walmart, Coca Cola and Mercedes Benz are using Post Mobile AR to give customers a more interactive in-store experience. Dallas-based spatial experience company Spacee has come up with a technology that can deliver an AR experience that doesn’t require a phones, tablet, glasses or any other type wearable to operate.

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ARPost

APRIL 13, 2023

Imagine strolling through the bustling streets of New York City or the vibrant alleys of Tokyo—while also immersed in breathtaking XR experiences seamlessly integrated with your surroundings. Urban XR entertainment utilizes XR technology to transform an urban environment into an immersive and interactive medium of entertainment.

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ARPost

FEBRUARY 18, 2023

ZERO10 at the 2023 Digital Fashion Week NY The AR fashion platform ZERO10 also showcased activations, alongside LODE. Of the five designs, two had physical representations that were showcased at the show in New York City on February 11.

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VRGames

JULY 8, 2023

Season three of the popular martial arts crime drama Warrior has finally begun airing on Max and to celebrate, they have teamed up with multicultural artists around the US to create a series of interactive murals powered by augmented reality (AR) technology.

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VRScout

JUNE 22, 2021

For its 20th anniversary, the international competition boasted over 30 mixed reality titles which came alive across numerous online platforms and New York City venues in compliance with CDC regulations. Hygiene regulations were followed closely, including CleanBox technology being utilized to sanitize headsets and controllers.

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Next Reality AR

JULY 4, 2019

On Thursday, Snapchat launched a new augmented reality experience to commemorate Independence Day for those at or in the vicinity of Liberty Island in New York City. Using its new Landmarker Lens technology, the Snapchat camera can detect the presence of the monument and bring it to life.

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ARPost

AUGUST 2, 2019

For years the world has had a front seat view of the amazing things this technology can do. Now in 2019 some functions of AR, that may have been only fantasy in the past, are quickly becoming our new reality. The 1980s sci-fi action thriller, They Live , earned its stripes in AR usage for its alien sensing sunglasses.

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XR Today - Augmented Reality tag

NOVEMBER 14, 2023

Global payment system American Express announced on Tuesday it would launch a “Door to Shop Small” augmented reality (AR) campaign. To commemorate its 14th annual Small Business Saturday event on 25 November this year, AmEx will roll out its AR experience to those purchasing $50 or more on eligible cards across the United States.

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VRScout

JULY 2, 2019

With this latest edition, the Immersive Pavilion cements its status as the perfect place to experience, play, and learn about technological advances across the constantly evolving mediums of augmented, virtual, and mixed reality,” stated SIGGRAPH 2019 Immersive Pavilion Chair Victoria Rege, in an official release. Image Credit: SIGGRAPH.

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VRScout

OCTOBER 19, 2018

When Macy’s first opened their doors to the public in 1858 on the corner of 14th Street and 6th Avenue in New York City, no one would have guessed that the small dry goods store would evolve into one of the largest and most innovative retailers in the world. This would be the largest VR roll-out in the history of retail.

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ARPost

APRIL 18, 2022

AfroTech is a company and community that promotes technology and finances with a focus on the Black community. This provides a certain atmosphere to the community, but also creates a dedicated space to discuss the goals, obstacles, and opportunities that are unique to this group. A lot of that technology came about through gaming.

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ARPost

OCTOBER 28, 2019

Last year, The New York City Marathon had 52,813 finishing participants from over 129 countries. This year, even more runners are expected to race and raise money for charity. See Also: AR in Sports: Augmented Reality Apps that Bring Fans into the Game. Augmented Reality for Runners Leading Up to Race Day.

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XR Today - Augmented Reality tag

JULY 11, 2023

For years, companies like Vuzix have backed the medical industry with their cutting-edge augmented reality (AR) smart glasses. Empirical data from Vuzix’s collaborations and ventures has led to a series of reports evidencing respective use cases for its technologies.

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Voices of VR

AUGUST 16, 2023

There are also a number of public spaces of historical importance that have site-specific AR installations to engage audiences in the places where these histories occurred.

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XR Today - Augmented Reality tag

NOVEMBER 7, 2023

This week, Vuzix Corporation introduced INCOGNITO, a new integrated technology for the firm’s portfolio of enterprise and frontline AR smart glasses. The leading supplier of Smart Glasses and AR products is using INCOGNITO to improve the optical waveguide design and performance of the firm’s AR product portfolio.

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Voices of VR

JULY 12, 2023

This is the first of fifteen in a Voices of VR podcast series on XR Accessibility based upon my coverage from the XR Access Symposium 2023 that happened in New York City on June 15th and 16th.

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XR Today - Mixed Reality tag

NOVEMBER 2, 2023

Global XR engineering firm Hololight has partnered with Nokia Bell Labs to offer enterprises immersive virtual, augmented, and mixed reality (VR/AR/MR) experiences. Leveraging Nokia’s low latency, low loss scalable (L4S) networking technologies, Hololight will debut a proof-of-concept (PoC) on the last day of the Brooklyn 6G Summit.

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Tech Trends VR

APRIL 30, 2018

Described as an “Interactive Virtual Reality Memorial,” The Day the World Changed will premiere at the 2018 Tribeca Film Festival in New York City Click To Tweet. This project goes far beyond mere technology or storytelling,” he says. “It She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others.

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XR Today - Mixed Reality tag

NOVEMBER 28, 2023

Designed as the company’s first-ever XR streaming solution, Hololight Hub will allow enterprise users to stream any XR applications across virtual, augmented, and mixed reality (VR/AR/MR) devices. For Hololight, the company has worked tirelessly on creating the streaming technologies supporting its platform.

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UploadVR Between Realities podcast

DECEMBER 24, 2016

We’ve seen a steady stream of physical spaces devoted to virtual reality and augmented reality popping up recently — hubs where VR and AR developers can share resources, experiment, and network. They are allocating $6 million in funding to develop and offer a central resource in the city to help accelerate the industry.

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VRScout

APRIL 19, 2019

The 2019 Tribeca Film Festival is just around the corner and with it comes Tribeca Immersive Virtual Arcade , an entire exhibit dedicated to highlighting creators who explore how storytelling and technology can come together to deliver wondrous VR and AR experience.

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UploadVR Between Realities podcast

MAY 19, 2017

Expos, festivals, and conventions centered on immersive technology continue to grow in number and importance. The majority of them focus on breaking new advancements in VR/AR tech or showing the new experiences on the horizon, but a few exist just to appreciate the artistic aspect of the industry.

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ARVR

OCTOBER 5, 2022

When any technology gets forgotten, we lose access to parts of our history, our shared heritage. We wanted the technology to disappear so the footage could do what it is meant to: give way to Genelle’s story. You feel like you are in New York City, in the nineties. so others can find it too.

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XR Today - Augmented Reality tag

SEPTEMBER 13, 2022

Augmented reality (AR) has become an essential tool for developing customer experiences in retail, where brands can interface with consumers for a host of use cases, including instantaneous access to key food and beverage information, trying on AR clothing, real-time product updates, and non-fungible token (NFT) promotions, among others.

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XR Today - Augmented Reality tag

DECEMBER 27, 2022

Simply put, AR allows its users to supply digital overlays of data, creative content, or holographic images with unlimited potential. According to a Market Research report , the global AR market is set to top $88.4 AR and applications designed for it provide sensory information to users with spatially-anchored data.

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EON Reality

JANUARY 15, 2018

Augmented Reality and Virtual Reality (AR & VR) are some of the fastest growing sectors of our economy. These technologies are continuing to spread far beyond the gaming world. AR and VR are being utilized by enterprise and education professionals to train employees and better educate students.

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ARVR

NOVEMBER 20, 2020

However, even though this gaming phenomenon was a watershed moment because it proved that there is a high demand for AR , in terms of the future of AR, it will be in our everyday lives and in the industries where we work or shop. Motion gesture technology will improve as well. Trending AR VR Articles: 1.

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XR Today - Virtual Reality

JULY 14, 2023

With grand forecasts, enterprise and consumer end-users are interested in XR technologies, and various firms are reacting to this demand. European Commission members are leading an initiative that aims to promote competition and prevent big technology firms from dominating the space.

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UploadVR Between Realities podcast

FEBRUARY 13, 2017

These awards honor the year’s best in “cutting edge content and technology achievement.” Check out this list of tonight’s biggest VR/AR winners. This is a VR installation put on by Sony Pictures Entertainment and The Void in New York City. Cher Wang – HTC Vive. Ghostbusters . Dear Angelica.

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The Ghost Howls

JANUARY 11, 2022

I was afraid that at this CES wouldn’t have been many pieces of news about AR and VR, but actually, we had quite a few interesting ones. This shows that the ecosystem is alive, and notwithstanding the pandemic, there are many XR companies that are pushing the technology forward. Further references.

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UploadVR Between Realities podcast

MAY 13, 2017

This is where Augmented Reality (AR) steps in. With AR applications, timely relevant information can be presented to the pilot when it is needed in an intuitive format, so that they can focus on the task at hand. The idea of using AR in aviation isn’t so far fetched either, in fact, it has already been successfully implemented.

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VRScout

DECEMBER 14, 2022

2-D, Russel, Murdoc, and Noodle are back and bigger than ever. Ahead of the release of their 8th studio album entitled Cracker Island , the virtual band Gorillaz will perform an augmented reality (AR) concert in New York City and London during which the band members will appear as enormous, skyscraper-sized virtual avatars.

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XR Today - Mixed Reality tag

JUNE 5, 2023

Digital workflow streaming platform Alteon announced on Monday it had opened support for virtual and augmented reality (VR/AR) creative projects. Revealed after the announcement of Apple’s Reality Pro headset, the new offering will allow users to store, collaborate, and preview a host of 3D formats.

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Hypergrid Business

JUNE 29, 2016

Press release: THE VOID Launches Ghostbusters: Dimension, an Immersive Hyper-Reality Experience Powered by Unity Technologies 3D engine at Madame Tussauds New York New York City, NY & San Francisco, CA—Unity, the largest global development...

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UploadVR Between Realities podcast

JUNE 16, 2017

The main contenders were present last week at AR in Action in New York City. Amidst this futurist playground, one contrarian notion was evident to shrewd observers — today’s AR is already very good. When discussing AR, most commentators opt to lower expectations by emphasizing the “early” nature of this technology.

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