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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. See Also: 6 Brands That Use AR and VR Advertising Successfully.

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How the Stock Market is Showing Faith in Augmented and Virtual Reality (AR/VR)

ARVR

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 One-year price performance for AAPL as of 2/3/20 Trending AR VR Articles: 1.

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What to Expect from the Immerse Global Summit 2023

XR Today - Mixed Reality tag

Produced by the VR/AR Association , the Immerse Global Summit is one of the world’s most exciting technology conference series. Hosting virtual and in-person conferences across the United States and Europe, the event encapsulates the VR/AR Association’s quest to facilitate innovation in the immersive technology space.

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The XR Week Peek (2022.11.14): Meta lays off 11,000 people, Apple works on some sort of “metaverse”, and more!

The Ghost Howls

The console can also be inserted in a special case (a much improved version of Google Daydream View) to become a VR headset. If you are interested in this, you had better know that a Kickstarter campaign is starting on November 15th. More info (Real estate in the metaverse) More info (Interview to Neal Stephenson).

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The Best Photogrammetry Solutions in 2023

XR Today - Mixed Reality tag

As real-time 3D (RT3D) production becomes commonplace alongside the rise of extended reality (XR) services, solutions to accelerate and democratise the production of RT3D assets are starting to increase. RT3D engines such as Unity and Unreal significantly streamline XR production pipelines with easy-to-use tools.

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The Best Photogrammetry Solutions in 2022

XR Today - Mixed Reality tag

As real-time 3D (RT3D) production becomes commonplace alongside the rise of extended reality (XR) services, solutions to accelerate and democratise the production of RT3D assets are starting to increase. RT3D engines such as Adobe Substance, Unity, and Unreal significantly streamline XR production pipelines with easy-to-use tools.

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Digital Real Estate in AR, with Darabase’s Dominic Collins

XR for Business Podcast

Longtime listeners will remember one of Alan’s favorite AR anecdotes; the Burger King ad that digitally vandalizes a competitor’s ad space. Yes, someone has — Dominic Collins from Darabase, who is building an AR digital permissions platform to ensure the AR marketing ecosystem is fair and equitable for everyone.