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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. See Also: 6 Brands That Use AR and VR Advertising Successfully.

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How the Stock Market is Showing Faith in Augmented and Virtual Reality (AR/VR)

ARVR

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Last year, Google also acquired North, an AR smart glass manufactures.

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What to Expect from the Immerse Global Summit 2023

XR Today - Mixed Reality tag

Keynote speakers and educational sessions offer insight into these solutions’ impact on various industries, from real estate to healthcare. Unity shared how digital twins were helping its customers unlock new levels of innovation. Meta shared its XR journey for the future and its vision of the impending metaverse.

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The Best Photogrammetry Solutions in 2023

XR Today - Mixed Reality tag

As real-time 3D (RT3D) production becomes commonplace alongside the rise of extended reality (XR) services, solutions to accelerate and democratise the production of RT3D assets are starting to increase. RT3D engines such as Unity and Unreal significantly streamline XR production pipelines with easy-to-use tools.

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The Best Photogrammetry Solutions in 2022

XR Today - Mixed Reality tag

As real-time 3D (RT3D) production becomes commonplace alongside the rise of extended reality (XR) services, solutions to accelerate and democratise the production of RT3D assets are starting to increase. RT3D engines such as Adobe Substance, Unity, and Unreal significantly streamline XR production pipelines with easy-to-use tools.

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The XR Week Peek (2022.11.14): Meta lays off 11,000 people, Apple works on some sort of “metaverse”, and more!

The Ghost Howls

The console can also be inserted in a special case (a much improved version of Google Daydream View) to become a VR headset. More info (Real estate in the metaverse) More info (Interview to Neal Stephenson). Mindport helps you in building your Unity VR experiences. T he device can so become a full standalone VR rig.

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GDC spinoff conference VRDC gets standalone event: VRDC 16

Cats and VR

"We're thrilled to provide the highest quality content for VR developers, while exploring innovative applications for the technology across entertainment, healthcare, journalism, travel, manufacturing, retail, live events, real estate, training, and so much more."