Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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Strategy Microsoft Magic Leap Apple 301

VRScout

DECEMBER 9, 2016

Some of the biggest names in the business are teaming up to secure the future of virtual reality. Google, Sony, Oculus, Samsung, Acer and HTC have combined their efforts in order to create a healthy and equal industry for virtual reality hardware and software to develop and expand.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Apple refers to its AR/VR/MR solutions brand as spatial computing, which differentiates itself from the market. The services are available and ready for the Vision Pro launch today.

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Microsoft Apple Zeiss Magic Leap 64

XR Today - Mixed Reality tag

JANUARY 8, 2024

The demand for smart glasses in the AR space is accelerating at an incredible pace. In this industry, developers are experimenting with ever-more intuitive screens, lenses, and accompanying XR technologies, to create solution for a range of industries. So, which vendors are currently making waves in the AR smart glasses space?

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AR Magic Leap Industry Tools 104

The Ghost Howls

MARCH 1, 2024

Anyway, with the end of the life of Quest 2, this cycle finished and a new one started with Quest 3, Apple Vision Pro, Google and Samsung announcing their own headset, and other companies chasing them (e.g. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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Trends Apple Google Unity 407

Peter Graham

JULY 18, 2019

Formerly called the Global Virtual Reality Association (GVRA), today the XR Association (XRA) has announced that Microsoft has joined as a member company alongside founding members HTC Vive, Sony, Google, Facebook, and Samsung. We are thrilled to welcome Microsoft to XRA,” said Elizabeth Hyman, CEO of the XR Association.

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The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Let me show you what are some of them.

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UploadVR Between Realities podcast

NOVEMBER 7, 2016

As reported by Road to VR , Google recently confirmed that the latest iteration of the framework, WebVR 1.1, Speaking at the W3C Workshop on Web & Virtual Reality last month, Megan Lindsay, WebVR Product Manager at Google stated that a beta version should launch in December 2016 followed by a stable launch in January 2017.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 One-year price performance for AAPL as of 2/3/20 Trending AR VR Articles: 1.

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Virtual Reality AR Augmented Reality Google 130

XR Today - Augmented Reality tag

OCTOBER 18, 2023

Rumours of renewed work on Google’s Project Iris augmented reality (AR) smart glasses have surfaced on the internet, according to reports. Originally, Google acquired technologies from North, an AR smart glasses enterprise, and debuted the project at its I/O event.

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Head Mounted Display Google Augmented Reality Microsoft 68

AR Insider

JULY 22, 2021

Sony, for example, has a mature console ecosystem, with a huge relative advantage in game prices (3x), sales channels and customer base (10x+) over Quest. It’s likely that Sony and Microsoft start to actually make money on the massive quantities of identical hardware by mid-cycle. More from AR Insider….

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Road to VR

MARCH 19, 2017

“2016 marked an important step for the AR and VR headset market with product finally arriving in end users’ hands and on their heads,” noted Ramon Llamas, research manager with IDC’s Augmented and Virtual Reality team. SEE ALSO What VR Headset Makers (not analysts) Have Actually Said About Sales Expectations.

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AR Virtual Reality Magic Leap Samsung 247

AR Insider

JULY 19, 2021

Counterpoint’s Global XR (VR & AR) Model Tracker reveals Oculus Quest 2 Cumulative Sales. Facebook Head of AR/VR Content Mike Verdu to Lead Netflix’s Push into Gaming. The streaming giant is going head to head with Microsoft, Sony, Google and Apple. Games are way bigger than Hollywood now. They have to.

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XR Today - Augmented Reality tag

FEBRUARY 17, 2023

So, which vendors are currently making waves in the XR smart glasses space? Let’s explore some of the top vendors in the industry today. Epson Another company branching into the AR landscape from the computing space, the Epson team, produces smart glasses and accompanying accessories for different use cases.

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AR Magic Leap Augmented Reality Industry 83

Hypergrid Business

JANUARY 25, 2023

Plus, it was a proprietary system, owned by Microsoft, and didn’t play well with other metaverse platforms. In its blog post, the company said that it will be focusing on other metaverse-related efforts, such as the launch of Microsoft Mesh , an enterprise-focused metaverse platform. What about Meta, Google and Apple?

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Microsoft Virtual Reality Augmented Reality Apple 145

XR Today - Mixed Reality tag

MAY 4, 2023

The demand for smart glasses in the AR space is accelerating at an incredible pace. In this industry, developers are experimenting with ever-more intuitive screens, lenses, and accompanying XR technologies, to create solution for a range of industries. So, which vendors are currently making waves in the AR smart glasses space?

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AR Magic Leap Industry Tools 69

XR Today - VR Headsets tag

JANUARY 31, 2024

AR|VR|MR 2024, apart from other emerging technology, shows its focus display and waveguide solutions – the hardware and software that powers immersive visualisation on MR headsets, AR smart glasses, and more. To stay on track with leading AR/VR/MR events, check out XR Today’s event list. What sets SPIE?AR|VR|MR

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Eye Tracking Magic Leap Wearables AR 89

Peter Graham

FEBRUARY 10, 2020

Plenty of companies are interested in the possible use cases of augmented reality (AR), from entertainment to education and retail. Facebook, Microsoft, Google, Apple – CEO Tim Cook recently reiterated his excitement for the technology – are all heavily involved in the space.

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AR Augmented Reality Microsoft Entertainment 89

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Qualcomm Technologies has remained at the forefront of developing top-tier solutions for the global virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) industry, with its latest solution designed for AR devices. XR Today: Qualcomm recently debuted its Snapdragon AR devices platform.

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AR Insider

JANUARY 18, 2021

Sony unveils a new virtual concert experience at CES. The glasses are more heads-up displays than true AR and are designed to mirror info from a connected smartphone. Lenovo introduced the ThinkReality A3 AR glasses for enterprise at CES. ThirdEye Launches AR/MR Software Digital Ecosystem for Enterprise.

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XR Today - Big XR News tag

JANUARY 27, 2023

Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients.

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Apple Head Mounted Display Microsoft Trends 77

AllThingsVR

JUNE 6, 2016

Microsoft has just what VR needs In a move we should have seen coming from a mile away, Microsoft announced that it will be opening up the Windows Holographic platform , which powers HoloLens, to other companies. And Windows Holographic is … well, Windows. Read more here.

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UploadVR Between Realities podcast

OCTOBER 20, 2016

The very first Vision VR/AR Summit was home to keynote addresses from established leaders in the emerging industries, leaders such as Gabe Newell of SteamVR, Palmer Luckey of Oculus, and Dr. Richard Marks of PlayStation VR. This second Vision Summit will be the debut of the official Vision VR/AR Awards – Asia. Best AR Experience.

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Asia Unity Technology AR 100

The Ghost Howls

FEBRUARY 9, 2020

While with other VR headsets like the Vive Focus Plus it is already possible to do some kind of augmented reality , this is the first standalone headset that can provide both good quality AR and VR on the same device. These are pretty cool, also because the Snapdragon XR 2 is much more powerful than the 835 mounted by the Oculus Quest.

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Hand tracking AR Augmented Reality Oculus 423

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. What’s more, Meta’s AR-enhanced advertising options allow companies to promote their unique experiences across social media channels like never before.

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Entertainment Augmented Reality Virtual Reality Unity 114

TechCrunch VR

NOVEMBER 7, 2021

Jacob Mullins is a managing director at Shasta Ventures, where he has invested in VR/AR since 2016. As an investor in VR and AR since 2016, I find it cautiously encouraging to hear all the talk of “metaverse” on trending business channels today. Jacob Mullins. Contributor. Share on Twitter. More posts by this contributor.

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Road to VR

DECEMBER 7, 2018

It’s no secret that Jaunt is stepping back from VR and re-focusing on AR , although we weren’t sure what the one-time cinematic VR company planned on doing with its recently defunct VR business. Google Daydream Systems/ Headsets. Assorted Microsoft Systems/ Accessories/ Controllers. Large Quantities of Dell Monitors.

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Tips Apple Controllers Samsung 246

The Ghost Howls

FEBRUARY 17, 2020

On this special day, let’s all talk about AR and VR! In this big phone exhibition, usually, companies also exhibit AR and VR devices and considering that this year the trend is the one of AR and VR devices connected to the phone , I bet that this year’s edition would have been very interesting for us all (in fact I was planning to go there).

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The Ghost Howls

JUNE 21, 2021

Image by Sony Interactive Entertainment). According to a report from Bloomberg, Sony may release its much-awaited next-gen PSVR headset (which I informally call PSVR 2) during Holidays 2022. This is very interesting: it means that Sony is leaving another year to Facebook to gain market shares with the Quest. Other relevant news.

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Road to VR

MAY 21, 2016

In a space littered with start-ups it stands as one of the longest running conventions dedicated to the burgeoning AR and VR sector. Attendees, expected to reach 4000 this year, will get to choose from a huge selection of speakers covering a wide gamut of topics across 6 tracks in the AR/VR space. The Santa Clara Convention Center.

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AR Wearables Virtual Reality Augmented Reality 101

The Ghost Howls

MARCH 8, 2021

You are all fantastic! Here you are my flower for you! Happy 8th of March, wherever you are! Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. Top news of the week. Image by OceanX).

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The Ghost Howls

FEBRUARY 23, 2023

With the trend of Gaming entrepreneurs, for example, Samsung, HTC, Sony, and Oculus transferred from games to virtual reality and we started to keep eye on the VR area. This is the main reason why we separated VR from our game industry media and started to focus on VR and AR industries in 2014 and registered our brand in 2016.

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China Industry Government AR 304

The Ghost Howls

JANUARY 11, 2022

I was afraid that at this CES wouldn’t have been many pieces of news about AR and VR, but actually, we had quite a few interesting ones. This shows that the ecosystem is alive, and notwithstanding the pandemic, there are many XR companies that are pushing the technology forward. Qualcomm and Microsoft partnership.

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XR Today - Mixed Reality tag

DECEMBER 5, 2023

A leader in AI development for virtual, augmented, and mixed reality (VR/AR/MR) solutions, Meta’s latest involvement in the AI Alliance will help facilitate an ethical framework for the emerging technology. This comes as the Mountain View-based company prepares to work on its Project Iris AR smart glasses after a pause in development.

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UploadVR Between Realities podcast

JUNE 22, 2017

The second VR/AR Innovation Report gathered answers from more than 600 developers working in VR, AR, and MR. Last year saw over 500 participants so take note of that when considering the difference in percentages. Sony’s PlayStation VR (PSVR) has made some gains, jumping from 12.9% 8% think it never will.

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Survey HTC AR Conference 218

The Ghost Howls

JULY 31, 2023

According to the Financial Times, “In June, AR, VR, and mixed reality start-ups in the US raised $208 million, almost as much as the previous three months combined ”. More info Sony Mocopi seems to be good for full-body VR Thrillseeker, the superstar VR Youtuber, is experimenting with Mocopi, the lightweight full-body VR kit by Sony.

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XR Today - Mixed Reality tag

MAY 4, 2023

So, which vendors are currently making waves in the XR smart glasses space? They can also be linked with various haptic feedback tools and accessories. Options like the AR All-in-one glasses provide access to 6DoF tracking, RGB cameras and proximity sensors, and an open acoustic design for audio.

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Magic Leap Industry Tools Technology 103