Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

Microsoft 259

Microsoft Magic Leap AR Groups 259

Road to VR

MARCH 17, 2021

Microsoft says however that the error message was inaccurate, and that VR for Xbox is still not a happening. Some prognosticated that Microsoft has mistakenly leaked VR support for Xbox, something it has repeatedly rebuked in the past. This tracks with Microsoft’s long-term stance on VR for Xbox consoles going back to Xbox One.

Microsoft 344

Microsoft Italy Sony Virtual Reality 344

ARPost

JULY 13, 2020

Thus, the latest enterprise AR trends represent a topic of interest for management teams across various industries. What Is the Impact of Enterprise AR on the Business World? AR has penetrated almost all the industries: automotive, professional services, education and training, retail, architecture, and healthcare.

Trends 396

Trends AR Augmented Reality Magic Leap 396

The Ghost Howls

MARCH 21, 2021

Image by Sony Interactive Entertainment). Sony unveils the new controllers of the PSVR2. Sony promises amazing haptic sensations on the controllers, that should be able to provide “impactful, textured, and nuanced” sensations. Facebook reveals its work on the UX of AR of the future. Top news of the week.

Sony 410

Sony Controllers AR Haptic 410

Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

Strategy 313

Strategy Microsoft Magic Leap Apple 313

The Ghost Howls

JULY 13, 2020

And this week I think we had many cool news that are worth a mention, so let’s dig immediately into them! Sony invests $250M in Epic Games. Sony has announced that it has made a big investment of $250M in Epic Games through one of its subsidiaries. And Sony for sure wants to have a stake in the metaverse.

Sony 399

Sony Magic Leap Gaming Unreal 399

Road to VR

NOVEMBER 29, 2019

Australian publication Stevivor recently sat down with Xbox head Phil Spencer to broach the subject of whether or not the company’s upcoming next-gen console would be matching Sony’s continued VR ambitions with PlayStation 5. “ We’re responding to what our customers are asking for and… nobody’s asking for VR.

Microsoft 277

Microsoft Sony Industry Gaming 277

XR Today - Mixed Reality tag

OCTOBER 26, 2023

Microsoft has reportedly filed a new patent to develop a microLED display solution to enhance virtual, augmented, and mixed reality (VR/AR/MR) experiences. An Apple-Microsoft-Meta micro-OLED Melee? ” The initial patent continues, “The display substrate includes an array of micro-LEDs forming individual pixels.

Microsoft 95

Microsoft Head Mounted Display South Korea Apple 95

VRScout

APRIL 18, 2019

A comprehensive breakdown of the VR/AR patent process. Virtual and artificial reality technologies are changing the world. In the very near future, virtual reality headsets are expected to significantly shift the way consumers work, experience entertainment, make purchases, and participate in social activities.

AR 336

AR United States Head Mounted Display Virtual Reality 336

The Ghost Howls

NOVEMBER 7, 2022

(Image by Sony Interactive Entertainment). Sony announces price and release date for PSVR 2. Sony Interactive Entertainment has finally announced that PSVR 2 will be launched on February 22nd, 2023 for $549. The collaboration between Microsoft and Samsung is now over. Apple AR glasses may have been pushed back to 2025–26.

Machine Learning 467

Machine Learning Sony Augmented Reality Microsoft 467

Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

Apple 201

Apple AR Machine Learning Industry 201

VRScout

APRIL 7, 2017

“Smurfs: The Lost Village takes moviegoers into the world of the Smurfs, and the HoloLens allows us to go one better: to bring our world and the Smurfs’ world together in a mixed-reality setting,” said Elias Plishner, EVP of Digital Marketing at Sony Picture Entertainment. “It’s

Sony 270

Sony Gaming Filming Microsoft 270

XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Apple refers to its AR/VR/MR solutions brand as spatial computing, which differentiates itself from the market. The services are available and ready for the Vision Pro launch today.

Microsoft 64

Microsoft Apple Zeiss Magic Leap 64

AR Insider

APRIL 6, 2020

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It also includes VR’s immersion and escapism (entertainment); and AR’s applications in workplace collaboration and home services (utility). Of course “headsets” is a bit conflated, as subcategories (AR, VR, etc.)

AR 261

AR Magic Leap Data Course 261

XR Today - Mixed Reality tag

JANUARY 8, 2024

The demand for smart glasses in the AR space is accelerating at an incredible pace. In this industry, developers are experimenting with ever-more intuitive screens, lenses, and accompanying XR technologies, to create solution for a range of industries. So, which vendors are currently making waves in the AR smart glasses space?

AR 104

AR Magic Leap Industry Tools 104

XR Today - Big XR News tag

APRIL 28, 2023

The division also develops AR and VR technologies like the Quest Pro headset. The company faces increased competition from other VR and AR companies, such as Sony and Apple. Microsoft first announced its acquisition in 2022. Microsoft first announced its acquisition in 2022. ”

Magic Leap 70

Magic Leap Microsoft Florida Industry 70

Upload VR

JUNE 19, 2023

Don't expect an Xbox headset anytime soon, as Xbox Game Studios head Matt Booty says he's waiting for a bigger audience in AR and VR. Calling himself a fan of Sony, Valve, and Meta's efforts, he reaffirmed Xbox's focus on staying "in the software side of that enablement." However, no updates have been provided since then.

AR 98

AR Gaming Microsoft Sony 98

VRScout

DECEMBER 9, 2016

Some of the biggest names in the business are teaming up to secure the future of virtual reality. Google, Sony, Oculus, Samsung, Acer and HTC have combined their efforts in order to create a healthy and equal industry for virtual reality hardware and software to develop and expand.

Sony 150

Sony Industry Google Oculus 150

UploadVR Between Realities podcast

JUNE 8, 2017

The Electronic Entertainment Expo (E3) is in Los Angeles, CA next week and it’s always one of the largest events of the year for gamers, giving giants of the industry including Sony, Microsoft, and Nintendo the chance to show off the latest hardware and games to drive the next generation of consumer interest. What We Know .

Microsoft 173

Microsoft Los Angeles Hardware Industry 173

Peter Graham

JULY 18, 2019

Formerly called the Global Virtual Reality Association (GVRA), today the XR Association (XRA) has announced that Microsoft has joined as a member company alongside founding members HTC Vive, Sony, Google, Facebook, and Samsung. We are thrilled to welcome Microsoft to XRA,” said Elizabeth Hyman, CEO of the XR Association.

Microsoft 52

Microsoft Samsung Sony HTC 52

The Ghost Howls

JANUARY 29, 2024

If developers are not interested, and Sony is not willing to invest in exclusive great content for its immersive console, PSVR 2 is going to have a very troubled (and probably short) life. And he’s not the only believer: Microsoft CEO Satya Nadella indicated Mixed Reality as one of the top three trends to follow for 2024.

Apple 344

Apple Microsoft China Ukraine 344

The Ghost Howls

MAY 7, 2022

Let me show you what are some of them. Hero view of PSVR 2 (Image by Sony Interactive Entertainment). At the end of this year or the beginning of the next one, Sony is going to launch its new gaming VR device, dubbed PSVR 2. But most importantly, it will work with some amazing games available for the Sony PlayStation.

Apple 525

Apple Sony China HTC 525

Road to VR

NOVEMBER 2, 2017

In an era where Sony appears to have a significant lead in console sales already, and with PSVR sharpening the system’s competitive edge, pressure is mounting for Microsoft to figure out its Xbox VR strategy. Gamespot reports Sony’s latest PS4 sales figures (including both PS4 and PS4 Pro) at a whopping 67.5

Strategy 279

Strategy Hardware Microsoft Sony 279

Road to VR

JULY 17, 2017

The company is currently developing AR glasses using holographic waveguide technology, a nano-scale technique that the company says can superimpose digital imagery across endless optical shapes, sizes, and surfaces with full color imagery and peripheral vision. .”

AR 198

AR Magic Leap Augmented Reality Technology 198

The Ghost Howls

JANUARY 5, 2020

Some surprises may arrive from Sony (I hope so, but I don’t believe so), but for the rest, I’ve mostly heard about news from secondary operators. But some of them are really intriguing. They are incredibly light (10 grams!) I think this is the occasion that the startup has to show that its claims are true.

AR 270

AR Virtual Reality Eye Tracking Technology 270

The Ghost Howls

MAY 30, 2023

More often than not, their reports are not exact, and we should take them only as a guess of how things may be. But it has been good anyway and it shows the commitment by Sony to constantly investing to have high-quality games for its PSVR 2 headset, which is very good. In the meanwhile, Microsoft is working on a 1.1

Apple 368

Apple Microsoft Sony Italy 368

AR Insider

JULY 22, 2021

Sony, for example, has a mature console ecosystem, with a huge relative advantage in game prices (3x), sales channels and customer base (10x+) over Quest. It’s likely that Sony and Microsoft start to actually make money on the massive quantities of identical hardware by mid-cycle. More from AR Insider….

Sony 324

Sony Hardware Microsoft Software 324

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 It is clear that Apple working diligently to become a big player in the AR/VR space.

Virtual Reality 130

Virtual Reality AR Augmented Reality Google 130

The Ghost Howls

MARCH 20, 2023

But Google has already made clear that is working on AR glasses, so probably it is planning to launch a new pair of smart glasses and so is discontinuing the old model. First of all, Sony CFO Hiroki Totoki has said that he thinks that PSVR 2 may sell more than the 5–6 million units that the original PSVR sold.

Google 401

Google Microsoft Ukraine Apple 401

Road to VR

MARCH 19, 2017

“2016 marked an important step for the AR and VR headset market with product finally arriving in end users’ hands and on their heads,” noted Ramon Llamas, research manager with IDC’s Augmented and Virtual Reality team. billion in 2021. Meanwhile, VR headsets grow from $2.1 billion in 2016 to $18.6

AR 256

AR Virtual Reality Magic Leap Samsung 256

Road to VR

APRIL 20, 2020

DigiLens most recently closed its Series C financing back in May 2019 to the tune of $50 million, which saw Samsung Ventures join alongside UDC Ventures, Niantic, Continental AG, Sony Innovation Fund, and Diamond Edge Ventures, the VC arm of Mitsubishi Chemical Holdings Corporation as investors.

Samsung 272

Samsung Architecture Retail AR 272

ARVR

SEPTEMBER 4, 2020

We are eagerly waiting to see what the scheduled release of PlayStation 5 and Xbox Series X later this year will do to AR/VR gaming! While we wait, we compiled a list of the most exciting video games that feature different use cases of augmented reality (AR) and virtual reality (VR) as key plot devices.

Augmented Reality 130

Augmented Reality Virtual Reality Video Gaming 130

Road to VR

DECEMBER 3, 2019

XR Games previously worked with Sony and Rovio to create its Angry Birds-themed VR title. “We We are incredibly excited about Praetura’s investment in XR Games. SEE ALSO Microsoft Launches HoloLens 2 for Enterprise Customers. The latest funding round brings the company’ total investments to around $4.6

Gaming 153

Gaming AR Entertainment Sony 153

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Qualcomm Technologies has remained at the forefront of developing top-tier solutions for the global virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) industry, with its latest solution designed for AR devices. XR Today: Qualcomm recently debuted its Snapdragon AR devices platform.

AR 88

AR Magic Leap Miami Head Mounted Display 88

Peter Graham

FEBRUARY 10, 2020

Plenty of companies are interested in the possible use cases of augmented reality (AR), from entertainment to education and retail. Facebook, Microsoft, Google, Apple – CEO Tim Cook recently reiterated his excitement for the technology – are all heavily involved in the space.

AR 89

AR Augmented Reality Microsoft Entertainment 89

AR Insider

JULY 19, 2021

Counterpoint’s Global XR (VR & AR) Model Tracker reveals Oculus Quest 2 Cumulative Sales. Facebook Head of AR/VR Content Mike Verdu to Lead Netflix’s Push into Gaming. The streaming giant is going head to head with Microsoft, Sony, Google and Apple. Games are way bigger than Hollywood now. They have to.

New York 311

New York AR Groups Immersion 311

Hypergrid Business

JANUARY 25, 2023

Plus, it was a proprietary system, owned by Microsoft, and didn’t play well with other metaverse platforms. In its blog post, the company said that it will be focusing on other metaverse-related efforts, such as the launch of Microsoft Mesh , an enterprise-focused metaverse platform. ” And it’s making money.

Microsoft 145

Microsoft Virtual Reality Augmented Reality Apple 145