VRScout

FEBRUARY 23, 2018

makes AR development faster and easier; launching soon on more devices. Google’s ARCore is getting an update that brings improved environmental understanding and lets developers now publish AR apps to the Play Store. That’s roughly 100 million Android smartphones that have advanced AR capabilities today.

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The Ghost Howls

DECEMBER 26, 2023

Speaking with the journalist Alex Heath, Boz claimed that Meta will unveil a very expensive prototype for AR glasses already in 2024. Considering that many companies are working on XR devices, saying that Meta is going to show the most advanced thing created by humankind is pretty bold. All of this sounds very… futuristic.

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The Ghost Howls

MARCH 21, 2021

Image by Sony Interactive Entertainment). Sony unveils the new controllers of the PSVR2. Sony promises amazing haptic sensations on the controllers, that should be able to provide “impactful, textured, and nuanced” sensations. Facebook reveals its work on the UX of AR of the future. Top news of the week.

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AR Insider

AUGUST 12, 2019

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. Sony is the market share leader for VR hardware revenues according to the latest report from Strategy Insights. That includes Google (11 percent) Samsung (5 percent) and others (6 percent). Header Image Credit: Sony.

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AR Insider

SEPTEMBER 29, 2020

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. But existing alongside all of them is AR advertising. billion by 2024.

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Road to VR

JUNE 12, 2023

Working closely with Valve, Sony, and Meta, Cloudhead is best known for their title Pistol Whip and has shipped four popular VR titles ( Pistol Whip , Valve’s Aperture Hand Labs , Call of the Starseed , and Heart of the Emberstone ). Make no mistake, this no compromise MR device appears to get many things right for AR at a premium cost.

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Road to VR

FEBRUARY 23, 2018

Ahead of Mobile World Congress (MWC) next week, Google announced it’s bringing ARCore , it’s augmented reality SDK, out of preview and to a number of flagship smartphones in its 1.0 Anuj Gosalia, Director of Engineering at the company’s AR team, says ARCore 1.0 ASUS’s Zenfone AR. OnePlus’s OnePlus 5.

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VRScout

DECEMBER 9, 2016

Some of the biggest names in the business are teaming up to secure the future of virtual reality. Google, Sony, Oculus, Samsung, Acer and HTC have combined their efforts in order to create a healthy and equal industry for virtual reality hardware and software to develop and expand.

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The Ghost Howls

MARCH 20, 2023

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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ARPost

JUNE 23, 2020

But, have you ever heard of an AR try-out experience? So, Bollé decided to go beyond an AR try-on to make an AR try-out. The experience works on Instagram, one of big three social networks hosting AR experiences. AR is routinely used for try-on and certainly enhances the buying experience. Finding the AR Try-Out.

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Road to VR

JANUARY 4, 2017

Asus have officially unveiled their new Google Tango and Daydream VR certified phone at a press conference at CES 2017 in Las Vegas and the new device packs some impressive hardware inside it’s sleek exterior. Here are the specs announced thus far. Asus ZenFone AR Specs: OS: Android 7 (Nougat). ″ 1440 x 2560 AMOLED.

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Next Reality AR

AUGUST 21, 2018

As Android device partners ship new products, Google has been diligent in its efforts to ensure that users can enjoy ARCore apps once they boot up their new toys. On Monday, Google updated its ARCore Supported Devices page to include the Samsung Galaxy Note 9 and Galaxy Tab S4, the Sony Xperia ZX2 line of handsets, and the Nokia 6.1

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AR Insider

MAY 27, 2021

Four Myths About AR Advertising. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. For all we knew, 2020 could have been the year that AR ads came and went. Mike Boland, AR Insider. by Tony Parisi. Here’s why.

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XR Today - Augmented Reality tag

MAY 22, 2023

Augmented reality (AR) is becoming increasingly common in everyday life. Endless smartphone apps now feature AR functionality. As companies search for more immersive ways of connecting with their clients in a digital world, AR represents one of the most accessible forms of extended reality.

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XR Today - Mixed Reality tag

JANUARY 5, 2024

With CES around the corner, the AR/VR/MR marketplace is already rumbling just days into the new year, with many significant developments in the immersive solutions space. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations.

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The Ghost Howls

MARCH 1, 2024

Anyway, with the end of the life of Quest 2, this cycle finished and a new one started with Quest 3, Apple Vision Pro, Google and Samsung announcing their own headset, and other companies chasing them (e.g. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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AR Insider

JULY 7, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part III: The Field. Some companies are established players moving into AR ( AR converts ). Some are AR-native players building tools and technologies to advance the state of the art ( AR enablers ).

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VRScout

NOVEMBER 28, 2018

Your least favorite ventriloquist dummy returns in the second installment of Krikey’s Goosebumps 2 AR trilogy. The game, titled ‘Slappy’s Haunted Christmas,’ is the second release as part of Krikey’s ongoing Goosebumps 2 AR game trilogy. For example, Universal Pictures used AR and VR for two of their recent 2018 films.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” Let me tell you why.

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XR Today - Mixed Reality tag

JANUARY 8, 2024

The demand for smart glasses in the AR space is accelerating at an incredible pace. In this industry, developers are experimenting with ever-more intuitive screens, lenses, and accompanying XR technologies, to create solution for a range of industries. So, which vendors are currently making waves in the AR smart glasses space?

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Road to VR

SEPTEMBER 6, 2019

Lenovo first released its smartphone-powered Mirage AR headset last year alongside its sole title, Star Wars: Jedi Challenges (2018) , a collection of short AR games that let you do things like fight Darth Vader & Co. Now, Lenovo is returning with a new AR game, MARVEL Dimension of Heroes , and a pair of 6DOF controllers too.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 One-year price performance for AAPL as of 2/3/20 Trending AR VR Articles: 1.

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The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Let me show you what are some of them.

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UploadVR Between Realities podcast

NOVEMBER 7, 2016

As reported by Road to VR , Google recently confirmed that the latest iteration of the framework, WebVR 1.1, Speaking at the W3C Workshop on Web & Virtual Reality last month, Megan Lindsay, WebVR Product Manager at Google stated that a beta version should launch in December 2016 followed by a stable launch in January 2017.

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UploadVR Between Realities podcast

FEBRUARY 13, 2017

Check out this list of tonight’s biggest VR/AR winners. Google Earth VR. presented Google Earth VR with the Century Award for VR in service of environmental enrichment. Google Earth VR turns much of the world into a digital playground that you can fly or teleport around in immersive 3D space. Ghostbusters .

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The Ghost Howls

FEBRUARY 13, 2023

Just the time to eat some homemade pasta and I got a cold, which mixed with the jet lag of the trip from China, means that I’m truly having some great days But nothing can stop me from writing the roundup of the best AR/VR news of the week for you, my lovely readers! But now some data about it is starting to be found.

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Next Reality AR

JANUARY 4, 2019

Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career Available for $7.99 The app is collaboration between the David Bowie Archive and Sony Music Entertainment (Japan) Inc.,

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Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. There are however too reluctant holdouts left; Apple and Magic Leap, but it remains to be seen what either are bringing to the table.

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Road to VR

JANUARY 3, 2024

The headset, a mixed reality device that’s centered around AR, notably excludes any kind of motion controller—the staple input method for every major XR headset on the market today. The headset also launched alongside Horizon Call of the Mountain , the first native VR game based on one of Sony’s major first-party IPs.

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Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. Breaking the Zune Curse?

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Road to VR

FEBRUARY 21, 2017

After a long and somewhat awkward period of Google keeping all of their VR apps from Facebook’s VR platforms on desktop (with Rift) and mobile (with Gear VR), Tilt Brush is the first VR olive branch extended across the platform gap between these two major tech competitors. But, a new glimmer of hope has emerged.

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UploadVR Between Realities podcast

FEBRUARY 23, 2017

Augmented reality company Zappar wants to make it easy for developers to deliver AR and VR content on mobile. With the funding secured, Zappar will continue to build its AR development platform, ZapWorks, as well as working with brands to develop experiences in-house.

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The Ghost Howls

JANUARY 1, 2024

More info (UEVR official website) More info (The announcement of the launch on Twitter) More info (Gamertag commenting on UEVR’s ease of use) A look back at this year in augmented reality AR expert Tom Emrich has written one of his amazing roundup posts in which he summarized how his 23 predictions for 2023 turned out to be.

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Road to VR

JULY 11, 2022

Additionally, XR Games say it will grow its staff beyond the its current 85-person team as it continues development on VR and AR games. Both Angry Birds and Zombieland games were created thanks to a partnership with Sony Pictures. The studio tells Road to VR it expects to reach 100 employees by the end of 2022. “We

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Road to VR

DECEMBER 5, 2017

With the latest amazing innovations in VR/AR, VRX 2017 next week in San Francisco is the place to be to hear from those leading the charge. Speakers from leading companies including Oculus, Intel, Ford, HTC, Paramount, Google, Epic Games, Walmart, Qualcomm and many more, will be present at the event. Not attending?

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ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Using AR and VR, many people were able to continue working , remodel their homes, stay fit , and discover new ways of having fun. The VR/AR Global Summit 2021 (European Edition). When: September 29 – October 1.

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Road to VR

MARCH 19, 2017

“2016 marked an important step for the AR and VR headset market with product finally arriving in end users’ hands and on their heads,” noted Ramon Llamas, research manager with IDC’s Augmented and Virtual Reality team. SEE ALSO What VR Headset Makers (not analysts) Have Actually Said About Sales Expectations.

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