AR Insider

FEBRUARY 27, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Skin in the Game.

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AR Insider

DECEMBER 10, 2020

That includes mobile AR, headworn AR, and subsegments like advertising, commerce, gaming and enterprise productivity. For example, its recent mobile AR forecast quantified smartphone-based AR such as advertising and location-based gaming. It’s further subdivided by hardware and software.

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Road to VR

MARCH 17, 2021

Microsoft says however that the error message was inaccurate, and that VR for Xbox is still not a happening. Some prognosticated that Microsoft has mistakenly leaked VR support for Xbox, something it has repeatedly rebuked in the past. This tracks with Microsoft’s long-term stance on VR for Xbox consoles going back to Xbox One.

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AR Insider

APRIL 12, 2021

O ne of the biggest news items from the past few weeks in the AR sphere is the U.S. Army’s renewed contract with Microsoft. As we covered recently in Spatial Beats , it’s doubling down on AR, including combat-optimized HoloLens 2 units for battlespace awareness and effectiveness. AR is working.

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AR Insider

NOVEMBER 25, 2020

W hat’s the state of AR as we enter 2021? We recently did just this with AR Insider partner Matt Maher for his view on AR growth drivers. As co-founder of digital agency and innovator M7 innovations , Maher is on the front lines of AR experience creation for brand clients like Panera and Chanel. Click To Tweet.

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ARVR

OCTOBER 29, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? continuing here with Epic Games. ExpiCulture?—?Developing

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AR Insider

SEPTEMBER 3, 2021

T hough smartphones dominate AR today — based mostly on a massive installed base — the technology’s fully-actualized form is headworn. But AR glasses are still years from ubiquity, as the underlying technology isn’t to the point of achieving both stylistic-viability and robust UX. By the Numbers.

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ARPost

MARCH 23, 2021

The VR/AR Association Enterprise Forum took place virtually on March 17. The one-day marathon event drew together a number of the usual suspects, including Varjo, Lenovo, and Microsoft, all of whom hosted keynotes. It’s adding value today and it’s positioned to add even more value on Microsoft.”. MR is here to stay.

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Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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Upload VR

JUNE 19, 2023

Don't expect an Xbox headset anytime soon, as Xbox Game Studios head Matt Booty says he's waiting for a bigger audience in AR and VR. Calling himself a fan of Sony, Valve, and Meta's efforts, he reaffirmed Xbox's focus on staying "in the software side of that enablement." However, no updates have been provided since then.

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VRScout

JUNE 15, 2019

Large-scale multiplayer AR turns 6,000 sq. The Unreal Garden, a large-scale multiplayer AR experience from The Entertainment Software Association and Onedome, offered E3 2019 attendess an escape from the chaos, turning 6,000 sq. of showfloor into an interactive AR jungle. of show floor into a digital jungle.

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Tech Trends VR

JUNE 25, 2018

Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others. The VR and AR device global market is predicted to reach circa $1.8 billion in 2016.

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VRScout

OCTOBER 25, 2018

Instant Musician, previously only being available as a Microsoft HoloLens app, has now made its way to iOS, offering users a way to learn proper piano skills using their smart phones. . The post Instant Musician Turns Your iPhone Into An AR Piano Instructor appeared first on VRScout. The app is available now via the App Store.

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Road to VR

AUGUST 24, 2023

Microsoft, Qualcomm and Magic Leap announced a partnership to “guide the evolution” of the Mixed Reality Toolkit (MRTK), a cross-platform AR/VR development framework which has now gone open-source. The committee says more devices are “coming soon,” one of which will likely be the Magic Leap 2 AR headset.

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Road to VR

JUNE 12, 2020

Valve just took a big step in prepping Steam game developers for the full arrival of OpenXR, the new industry-wide open standard for AR and VR headsets. OpenXR is all about reducing—if not entirely eliminating—fractures within the market by letting developers build AR/VR content for a much wider gamut of headsets.

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AR Insider

APRIL 29, 2021

L ike many analyst firms, one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence is market sizing. The latest such exercise zeroes in on headworn AR revenues. At a high level, headworn AR revenue is projected to grow from $822 million in 2019 to $13.4 Headworn AR Revenue Forecast, 2019-2024.

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ARVR

NOVEMBER 21, 2022

Built for AR glasses, the chipset contains a processor, co-processor, and connectivity. It joins the Snapdragon XR chips used across 60+ AR and VR headsets, splitting off into AR-dedicated design. This is a significant moment for Qualcomm and for AR, in that the subset of spatial computing is getting its own chip.

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VRScout

SEPTEMBER 16, 2021

New job listings recently posted by Google point towards potential VR streaming for the cloud gaming service. This past February, the company announced that it would be closing down its internal game development studio Stadia Games and Entertainment to focus entirely on expanding its lineup of third-party games.

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VRScout

DECEMBER 26, 2018

If 2016 was the birth of modern VR/AR technology, than 2018 was its elementary school graduation. Major hardware releases, vast improvements to software, and various other integral advancements have quietly solidified VR & AR as viable, long-term technological platforms for years to come.

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XR Today - Mixed Reality tag

FEBRUARY 6, 2024

Second-quarter earnings calls are out , and usually, the rolling soapbox is an opportunity for a business leader to address the good, the bad, and the ugly of a firm’s recent activities and investments. Microsoft recently released information regarding its recent Q2 2024 earnings call. So not all is lost.

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XR Today - Mixed Reality tag

OCTOBER 11, 2022

Meta Platforms has launched a strategic partnership to integrate Microsoft Teams on the company’s latest device, the Meta Quest Pro, it was revealed at the Meta Connect 2022 event on Tuesday. Nadella said in his speech, “We’re taking an approach to ensure that our software can benefit users on all their favourite devices.

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Road to VR

JULY 29, 2019

OpenXR, a widely supported initiative which aims to streamline AR/VR development across headsets and platforms, has reached its 1.0 It’s a major milestone, according to Khronos Group which has overseen development of the standard by a consortium of many of the biggest names in the AR/VR sector. release today. The post OpenXR 1.0

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AR Insider

JUNE 23, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? continuing here with AR Startups. Foursquare.

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AR Insider

APRIL 23, 2020

AR Insider Case Studies examine learnings from industrial AR deployments. This post extracts a case study from ARtillery Intelligence’s recent report, Industrial AR: Benefits & Barriers. Early stages of industrial AR have given us plenty of glowing case studies from pilot projects. See more or subscribe here.

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The Ghost Howls

NOVEMBER 7, 2022

Together with this announcement, Sony has also announced 11 new games that will be compatible with the console, including 4 titles that have never been released before. Since PSVR 1 games won’t be compatible with PSVR 2, Sony has to build a content catalog for this headset from scratch, and this will require time, money, and commitment.

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ARPost

SEPTEMBER 23, 2022

The following subcategories are considered part of the metaverse: Virtual reality; Augmented reality; NFT; Crypto; Blockchain; Gaming platforms (this is far-fetched, but it is true that the whole 3D modeling part is based on the gaming industry, as well as much of the interaction programming). Not only the headsets.

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AR Insider

OCTOBER 6, 2020

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. But existing alongside all of them is AR advertising.

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XR Today - Mixed Reality tag

JANUARY 5, 2024

With CES around the corner, the AR/VR/MR marketplace is already rumbling just days into the new year, with many significant developments in the immersive solutions space. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations.

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ARPost

JANUARY 13, 2020

Here, we’ll be taking a look at the AR and MR headsets and glasses that caught our attention in 2019 and that we’ll be keeping an eye on going into 2020. Because MR is more complex than AR, it requires a lot of computing power. Microsoft’s HoloLens 2 is one of the most advanced MR headsets on the market.

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XR Today - Augmented Reality tag

MAY 11, 2023

Additionally, people can develop augmented reality (AR) experiences with the platform’s 3D viewing function. According to the tech giant, gaming firms can develop real-world models for AR-based immersive experiences. Developers can also design AR experiences for physical locations via its Geospatial Creator.

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Tech Trends VR

SEPTEMBER 19, 2019

Seven Key Facts about AR. The Venture Reality Fund , which invests primarily in immersive applications and games, has just released its latest quarterly update covering Q1 and Q2 of 2019. Mobile AR 2.0 AR is Growing. The Venture Reality Fund now tracks more than 380 companies on the AR landscape, a 33% increase from 2018.

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AR Insider

FEBRUARY 7, 2020

This article features the latest episode of The AR Show. Based on a new collaboration, episode coverage now joins AR Insider’s editorial flow including narrative insights and audio. One of the ongoing themes in our AR Show coverage is how executives today exercise the muscles developed in early-career cross-training.

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VRScout

APRIL 8, 2018

Over the past 40 years, the Canadian region has emerged as a dominant force in the video game, special effects, and animation industries. Among other notable studios, the location boasts gaming giant Electronic Arts Canada – the powerhouse behind the NHL, NBA, and FIFA franchises – and employs nearly 17,000 workers in the 3D industry.

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. It comes without surprise that both Silicon Valley titans and newly launched startups are all vying to hire AR developers, designers, product managers, and many others.

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UploadVR Between Realities podcast

JUNE 8, 2017

The Electronic Entertainment Expo (E3) is in Los Angeles, CA next week and it’s always one of the largest events of the year for gamers, giving giants of the industry including Sony, Microsoft, and Nintendo the chance to show off the latest hardware and games to drive the next generation of consumer interest. What We Know .

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Next Reality AR

JUNE 3, 2019

A major software tool first promised during the reveal of the HoloLens 2 earlier this year is finally available. Native support for Unreal Engine 4 has arrived for the HoloLens 2 via early access on GitHub (login required).

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ARVR

APRIL 16, 2021

One of the biggest news items from the past few weeks in the AR sphere is the U.S. Army’s renewed contract with Microsoft. As we covered recently in Spatial Beats , it’s doubling down on AR , including combat-optimized HoloLens 2 units for battlespace awareness and effectiveness. AR is working. Trending AR VR Articles: 1.

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