Road to VR

JUNE 20, 2023

Amid mounting pressure from Sony with the recent launch of its PSVR 2 headset for PlayStation 5, Microsoft again affirmed that it’s still waiting for the technology to mature before offering any sort of dedicated VR software or hardware for Xbox. “I think for us, it’s just a bit of wait until there’s an audience there. .”

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. More info (Somnium Space 3.0

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). And they are entering it to dominate it.

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Road to VR

JANUARY 16, 2017

To many, the question of an Apple AR or VR headset has become a “when” rather than an “if” The President of Sony’s Worldwide Studios thinks 2017 is the year that Apple introduces its first immersive device. SEE ALSO Apple Mum on AR/VR for iPhone 7, but Here's How We Know They're Still Working on It.

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The Ghost Howls

MAY 15, 2023

More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? This week we had the usual articles about the Apple headset speculating its upcoming launch for June, 5th and stressing how Apple is launching for the first time a product that has not a clear market.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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The Ghost Howls

MARCH 20, 2023

First of all, Sony CFO Hiroki Totoki has said that he thinks that PSVR 2 may sell more than the 5–6 million units that the original PSVR sold. This shows that Sony is pretty bullish about its device, and it is confident that it will be appreciated by a good share of its base market. And luckily for you, I have one. Such great news!

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UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple . The technology world is always a game of rivals.

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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Anand Tech

MARCH 28, 2023

It also supplied OLED displays for Apple's smartwatches. The company will transfer its patents and R&D operations to Japan Display Inc and will shut down its manufacturing, affecting makers of high-end OLED-based displays and TVs, including Asus , Eizo , LG, and Sony. 15%), Panasonic (5%), and Sony (5%).

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The Ghost Howls

MAY 10, 2021

The strategy of the company is the one of having an affordable headset like the Quest 2 that can appeal to the masses, and then release a headset with enhanced features (like eye tracking, face tracking, etc…) for prosumers that want to pay for better performances. The Epic vs Apple trial makes interesting documents come to light.

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR? The “metaverse” already exists in Fortnite and Roblox.

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VRScout

MARCH 6, 2017

“Power Rangers: Zords Rising” will be available for download March 8 from the Apple App Store, GooglePlay and Gear VR. The hope is that studios taking the risk right now like Lionsgate or Sony Pictures, who also happens to sell the PlayStation VR, will set an example on what is possible when releasing any new film.

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Tech Trends VR

APRIL 9, 2018

The research shows that nearly 70 percent of customers who own a dedicated VR headset such as an Oculus Rift, HTC Vive or Sony PlayStation VR have bought games for it, and more than half of smartphone VR owners bought games for their device. “There’s a growing array of exciting new content being developed. billion in 2022.

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TechCrunch VR

JULY 28, 2022

What’s worth recalling is why Meta pursued the strategy of selling headsets at-cost to begin with. Apple seems poised to gain an advantage when it comes to acquiring new startups and products in the VR space, however. I think if that as 300 x Series A financings, or more than 3 per day for every day in the quarter!

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The Ghost Howls

SEPTEMBER 21, 2020

What an exciting week for technology, with the Facebook Connect, PS5 price announcement, Apple event and the release of RTX30 graphics cards! Even Apple uses modified ARM chips. It is a perfect strategy, that makes NVIDIA able to offer very comprehensive end-to-end solutions (e.g. Image by Sony). News worth a mention.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Going forward, we’re likely to see the company investing even more in the XR space, as headsets become more affordable, and development strategies grow.

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The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. I suggest everyone consider the possibility of harder times coming when defining the strategy of his own company. Some news on content.

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AR Insider

APRIL 27, 2020

That flows from a long-term platform strategy that sacrifices near-term margins for long-term market share. As we examined in the aforementioned VR survey and in a recent presentation , this approach is akin to the inviting and cartoonish vibe of the Apple App store.

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XR Today - Virtual Reality

OCTOBER 4, 2023

The company has worked with Disney, Warner Bros, Apple TV, Netflix, Wells Fargo, Sony Pictures, Walmart, and many others. For XR to expand in the retail space, we need more brands and agencies to fully embrace and invest in these technologies as part of a holistic and long-term marketing strategy.

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XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. A spatial audio strategy can also be a fantastic tool for building instinctual skills and muscle memory in the training world.

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The Ghost Howls

APRIL 22, 2023

I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. Apple’s products are very popular among content creators (e.g. This is the first Apple keynote I watched hoping for something XR-related. Let me explain to you why. The seamless transition iPhone X.

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. This is the future of personal computing.

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The Ghost Howls

FEBRUARY 23, 2023

Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

Sony – NYSE: SNE – VR Console, VR Games & VR Headset. Apple – NASDAQ: AAPL – AR/VR headset. Starbreeze Games – NASDAQ OMX Stockholm: STAR – VR headset & VR games. IMAX – NYSE: IMAX – VR content, headsets from Starbreeze & cameras. Discovery Communications – NASDAQ: DISCA – VR Content. Unconfirmed.

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XR Today - Mixed Reality tag

DECEMBER 21, 2022

Also, Apple’s long-awaited headset is expected to release in 2023 , following ongoing revisions. Sony’s PlayStation VR (PSVR) and upcoming PSVR 2 are examples of such designs. Enhance training and development strategies. Most recently, companies have begun unlocking potential use cases for XR.

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ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. In comparison to the upcoming competitors we’ll discuss, this device by far stands above the rest in terms of financial expense alongside Apple.

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The Ghost Howls

AUGUST 29, 2022

Image by Sony Interactive Entertainment). It is now official: Sony Interactive Entertainment has confirmed on Instagram that the PlayStation VR 2 headset is going to launch in “early 2023”. If this is confirmed, it means that in 2 weeks, there will be people that will actually try the new headset by Sony. Top news of the week.

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Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Literally everyone in the industry other than Magic Leap and Apple uses Qualcomm’s spatial computing tech stack). The problem with reacting to Apple.

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The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. The report keeps saying that this confusion is not beneficial for Microsoft’s XR division: some employees are leaving, taking their expertise to other companies like Meta (that instead has a clear strategy). Image by Apple).

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The Ghost Howls

MAY 30, 2022

And Sony will give a “Sneak peek” of PSVR 2 games at its upcoming State Of Play event on June 2nd at 3 PM PT. It seems that Sony is hoping for a Q4 release in time for the holidays, but analyst Ming-Chi Kuo thinks that delays will bring the release to Q1 2023. Apple may unveil RealityOS at WWDC. or no reason?

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The Ghost Howls

SEPTEMBER 4, 2023

Meta plans to fight Apple thanks to the help of LG, a company that has deep expertise in manufacturing hardware and displays. If this strategy is confirmed, by 2025 Meta would have a cheap $200 device (Quest 3 Lite?) What is almost sure is that in the feature it will also be available for Apple Vision Pro headset.

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The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Is this really what Apple wants? (Thanks Robert Scoble for this news!). iPhone 12 may feature a special connection for AR glasses.

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The Ghost Howls

FEBRUARY 27, 2023

Top news of the week (Image by Sony Interactive Entertainment) PlayStation VR 2 has been launched This has been the week of PSVR2. Sony Interactive Entertainment has started shipping the headset , and many people in the community started sharing pictures of them using this new device. appeared first on The Ghost Howls.

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The Ghost Howls

JANUARY 21, 2020

The headset will be much better than Quest, but its problem will be that it won’t be able to have the same great library of content of the Quest , so probably this will become an enterprise headset as well; Sony will tease PSVR 2. Sony has already clarified that it won’t sell the PSVR 2 together with the launch of the PS5.

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