The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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Oculus Apple Hand tracking Magic Leap 243

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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Apple Google Amazon Augmented Reality 144

The Ghost Howls

MAY 10, 2021

And I would find it an understandable choice: Vive has always been incredibly successful among companies and it would have a sense for it to thrive in the B2B niche until it becomes strong enough to exit and try to compete with much bigger companies like Facebook, Microsoft, or Valve. They [Microsoft] did this same s**t with HoloLens.”.

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HTC Apple AR Eye Tracking 393

TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR? The “metaverse” already exists in Fortnite and Roblox.

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Hardware Strategy Microsoft Google 104

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem.

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Entertainment Augmented Reality Virtual Reality Unity 114

XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. A spatial audio strategy can also be a fantastic tool for building instinctual skills and muscle memory in the training world.

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The Ghost Howls

SEPTEMBER 21, 2020

What an exciting week for technology, with the Facebook Connect, PS5 price announcement, Apple event and the release of RTX30 graphics cards! Even Apple uses modified ARM chips. It is a perfect strategy, that makes NVIDIA able to offer very comprehensive end-to-end solutions (e.g. Image by Sony). News worth a mention.

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Leap Motion Machine Learning Sony Data 239

The Ghost Howls

FEBRUARY 23, 2023

Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.

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China Industry Government AR 308

UploadVR Between Realities podcast

NOVEMBER 4, 2016

Sony – NYSE: SNE – VR Console, VR Games & VR Headset. Microsoft – NASDAQ: MSFT – VR operating system, VR platform, VR headset. Apple – NASDAQ: AAPL – AR/VR headset. Starbreeze Games – NASDAQ OMX Stockholm: STAR – VR headset & VR games. Discovery Communications – NASDAQ: DISCA – VR Content. Unconfirmed.

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The Ghost Howls

APRIL 22, 2023

I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. Apple’s products are very popular among content creators (e.g. This is the first Apple keynote I watched hoping for something XR-related. Let me explain to you why. The seamless transition iPhone X.

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Apple Video Gaming AR 443

XR Today - Mixed Reality tag

DECEMBER 21, 2022

This includes Varjo’s XR-2, Microsoft’s HoloLens 2, Pico Interactive’s Pico 4 Enterprise, and Meta Platform’s Quest Pro. Also, Apple’s long-awaited headset is expected to release in 2023 , following ongoing revisions. Sony’s PlayStation VR (PSVR) and upcoming PSVR 2 are examples of such designs.

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Training Augmented Reality Immersion Magic Leap 87

Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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Apple Saudi Arabia Magic Leap Video 108

The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3. Microsoft has answered the report saying that “HoloLens is doing great” , and Alex Kipman has tweeted not to believe what you read on the internet.

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ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. In comparison to the upcoming competitors we’ll discuss, this device by far stands above the rest in terms of financial expense alongside Apple.

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Hardware Magic Leap Eye Tracking Apple 362

The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Is this really what Apple wants? (Thanks Robert Scoble for this news!). Image by Microsoft). iPhone 12 may feature a special connection for AR glasses.

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Hand tracking AR Oculus HTC 231

The Ghost Howls

MAY 30, 2022

And Sony will give a “Sneak peek” of PSVR 2 games at its upcoming State Of Play event on June 2nd at 3 PM PT. It seems that Sony is hoping for a Q4 release in time for the holidays, but analyst Ming-Chi Kuo thinks that delays will bring the release to Q1 2023. Apple may unveil RealityOS at WWDC. or no reason?

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Magic Leap Virtual World Ukraine Augmented Reality 297

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. You can see this in today’s AR products (and despite what Microsoft or Magic Leap call their devices, they really are augmented reality devices that you wear on your face).

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AR Augmented Reality Magic Leap Immersion 62

The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. This week Sony has showcased the new DualShock controller for the PS5, dubbed DualSens. PSVR 2 may have inside-out tracking.

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Augmented Reality Virtual Reality Apple Tools 381

XR Today - Mixed Reality tag

AUGUST 3, 2023

Companies such as Meta, holoride , Improbable , Steam, Sony, and many others have begun tapping their serious gaming technologies to achieve this. This took place around the release of Apple’s A12 Bionic chip. Apple had also released CoreML, which basically simplified how machine learning models ran on mobile devices.

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Industry Immersion Gaming Motion Capture 68

Upload VR

JANUARY 14, 2023

For example, a real-time strategy game like Command & Conquer might feel amazing on the hardware. And if you stack the billions spent there against Sony, Microsoft, Magic Leap, Google, Apple and others, are all these executives investing too much on AR & VR, or too little?

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AR Gaming Las Vegas Magic Leap 92

UploadVR Between Realities podcast

JANUARY 9, 2017

2016 provided hints of where Facebook, HTC, Sony, Google, and more will take their headsets in the near future, but where does the industry’s best and brightest think we’ll end up this time next year? 1) I believe the virtual reality market will continue to have steady sales reaching over 2 million HMD’s between Sony, HTC and Oculus.

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Industry AR Virtual Reality Hardware 100

XR for Business Podcast

NOVEMBER 15, 2019

Managing partner Teppei Tsutsui drops by to share some of his investing strategies. So they have a platform on their own app and Sony PlayStation’s, as well. And Sony has been a great partner for the company. Sony has been helping them get more content and also deal more access to more users as well. Teppei: It is.

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San Francisco Haptic Technology AR 78

XR for Business Podcast

NOVEMBER 15, 2019

Managing partner Teppei Tsutsui drops by to share some of his investing strategies. So they have a platform on their own app and Sony PlayStation’s, as well. And Sony has been a great partner for the company. Sony has been helping them get more content and also deal more access to more users as well. Teppei: It is.

San Francisco 78

San Francisco Haptic Technology AR 78

XR for Business Podcast

NOVEMBER 15, 2019

Managing partner Teppei Tsutsui drops by to share some of his investing strategies. So they have a platform on their own app and Sony PlayStation’s, as well. And Sony has been a great partner for the company. Sony has been helping them get more content and also deal more access to more users as well. Teppei: It is.

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San Francisco Haptic Technology AR 60

The Ghost Howls

AUGUST 16, 2020

Outside VR, the big news to keep an eye on is the dispute between Epic Games and Apple (and Google), which could lead to a complete change in how app stores are managed, even in VR. Is The Sony XRperia coming? Sony has just published a job offer looking for professionals to build an XR headset. The Sony XRperia is coming.

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Sony Eye Tracking HTC Unity 343

The Ghost Howls

OCTOBER 16, 2022

Unless Apple kills it, of course… Productivity ecosystem. The Quest Pro fits very well this strategy since it is a headset made for professionals. Partnership with Microsoft. Highlights of the partnership between Meta and Microsoft. Quest Pro is meant for work (Image by Meta).

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Microsoft Eye Tracking Controllers Video 429

The Ghost Howls

JUNE 20, 2021

What Facebook said fits perfectly in its strategy and I personally think it is just one step, and many others are coming in the future. Recently, one of the previous Xbox executives has said that Microsoft invested $5-7B for selling Xbox consoles undercost, so that to be able to enter the market and establish XBox as one of the leaders.

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Data Google Hardware Government 417

XROM

JULY 18, 2021

Billion & mind you i haven't added the overall population of #asia.Ignore us at your own risk #facebook #microsoft & the curators of those lists. BigscreenVR has partnered with many of the major movie studios including Paramount Pictures and Funimation (Sony Pictures). 16- Vinay Narayan. 17- Helen Situ. 23- Kathryn Yu.

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Augmented Reality Virtual Reality India Asia 52