VRScout

JUNE 17, 2019

While E3 2019 may officially be in the books, it appears as though Sony is only just getting started. Also launching tomorrow is Mini Mech Mayhem , an adorable, pint-sized strategy game from developer Futurlab in which teams of four work together to plan and execute different strategies on a tabletop battlefield.

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Simulation North America Entertainment Strategy 305

UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. HTC/Microsoft . The technology world is always a game of rivals.

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Microsoft HTC Apple Oculus 100

Road to VR

JUNE 18, 2019

A year ago, in response to Sony consistently delivering high-quality exclusives for PS4, Microsoft made a commitment to rejuvenating its first-party game development efforts and went on a shopping spree, acquiring a handful of respected studios to bolster its first-party game development talent under the Xbox Game Studios banner.

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Gaming Microsoft Industry Sony 224

Hypergrid Business

JANUARY 26, 2022

Microsoft ‘s purchasing of Activision Blizzard was the largest sale in the history of video games at US$68.7 billion dollars making the company the third largest gaming company after Sony and Tencent. “So it makes huge sense for Microsoft to take this approach.” Image courtesy World of Warcraft.).

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Microsoft Data Virtual Reality Construction 126

Peter Graham

JANUARY 14, 2020

However, Sony Interactive Entertainment (SIE) was noticeably absent last year, leaving not only a big gap news wise but physically as well. “We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe.

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TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR? The “metaverse” already exists in Fortnite and Roblox.

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Hardware Strategy Microsoft Google 104

The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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Unity Retail Eye Tracking Simulation 294

VRWorld

MAY 11, 2016

During AMD’s 2016 Investor Day, the company disclosed its growth strategy. Second part of the strategy was to finally become a fabless semiconductor, with all the risks and rewards involved with that move. However, according to sources in the know, this placeholder has another existing customer, whose name is SONY.

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XR Today - Mixed Reality tag

AUGUST 5, 2022

She has also supervised multiple technology product launches for VR headsets and directed extended reality (XR) projects for major filming studios such as NBCUniversal, Disney, Sony, DreamWorks, Valve, Microsoft, and many others.

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VRWorld

JUNE 13, 2016

At it’s pre-E3 2016 conference, Microsoft announced the long awaited shift of its console model. Microsoft did not disclose the exact refresh cycle strategy, but we would not be surprised if the company decides to use E3 as the place where their annual or bi-annual refreshes will be announced. PC lives forever, obviously.

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Microsoft Strategy Hardware Sony 40

The Ghost Howls

JUNE 21, 2021

Image by Sony Interactive Entertainment). According to a report from Bloomberg, Sony may release its much-awaited next-gen PSVR headset (which I informally call PSVR 2) during Holidays 2022. This is very interesting: it means that Sony is leaving another year to Facebook to gain market shares with the Quest. Other relevant news.

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VRWorld

NOVEMBER 29, 2016

In just a few days time, Microsoft will host WinHEC , its annual hardware / platform conference. Intel has 600 people here working on hardware form factors, while the similar story is with Microsoft and a few other known global players. Microsoft is not playing such tricks. 4 GB of RAM. A graphics card with DirectX 12 support.

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Microsoft Head Mounted Display United Kingdom Hardware 40

Road to VR

JANUARY 18, 2022

Microsoft announced it’s planning to acquire Activision Blizzard for $68.7 Microsoft CEO Satya Nadella says the studio will play a key role in the development of its future metaverse platforms. What is concrete however is company’s VR strategy, or lack thereof.

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Microsoft Virtual World Entertainment Strategy 337

Bernard Marr

OCTOBER 24, 2022

Multi-cloud is an increasingly popular strategy. This is a strategy known as taking a multi-cloud approach, and it offers a number of advantages, including improved flexibility and security. And it helps to create redundancy that reduces the chance of system errors or downtime from causing a critical failure of business operations.

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Trends Strategy Data Microsoft 81

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. In this blog, I told you about the Finnish Metaverse Strategy , but I’ve heard that also The Netherlands and Korea are bullish on this new technology.

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Trends Apple Google Unity 407

The Ghost Howls

JULY 31, 2023

It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. More info Sony Mocopi seems to be good for full-body VR Thrillseeker, the superstar VR Youtuber, is experimenting with Mocopi, the lightweight full-body VR kit by Sony.

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Apple Ukraine Samsung Data 269

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem.

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Entertainment Augmented Reality Virtual Reality Unity 113

XR Today - Mixed Reality tag

JANUARY 8, 2024

Goertek XReal Lenovo Iristick Vuzix Magic Leap XYZReality Longan Vision Rokid ThirdEye Google Toshiba Epson RealWear Microsoft Lumus TCL RayNeo Goertek Offering a variety of extended reality products for virtual and augmented experiences, Goertek has a range of smart glasses included in its portfolio.

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AR Magic Leap Industry Tools 104

The Ghost Howls

MAY 10, 2021

And I would find it an understandable choice: Vive has always been incredibly successful among companies and it would have a sense for it to thrive in the B2B niche until it becomes strong enough to exit and try to compete with much bigger companies like Facebook, Microsoft, or Valve. They [Microsoft] did this same s**t with HoloLens.”.

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HTC Apple AR Eye Tracking 386

XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. A spatial audio strategy can also be a fantastic tool for building instinctual skills and muscle memory in the training world.

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Trends Tools Haptic Hardware 163

UploadVR Between Realities podcast

JULY 24, 2017

One of the most interesting VR narratives of 2017 so far has been the pricing strategy of Facebook’s Rift. Are Microsoft’s Mixed Reality headsets any good? Microsoft seems like the wild card in VR right now. There’s a lot about Microsoft’s approach to VR that sounds too good to be true.

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Road to VR

JULY 9, 2020

Sony Corporation announced today that it will invest $250 million in Epic Games, the company well known for its hit game Fortnite and the Unreal Engine game engine that powers it. It’s the “convergence of gaming, film, and music” part which speaks to where the long-term synergies between Sony and Epic lie.

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The Ghost Howls

SEPTEMBER 21, 2020

It is a perfect strategy, that makes NVIDIA able to offer very comprehensive end-to-end solutions (e.g. Image by Sony). Sony has finally revealed that PlayStation 5 is coming on November 12th (in America, Australia, Korea and other countries; rest of the world is on November, 19th). Even Apple uses modified ARM chips.

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Leap Motion Machine Learning Sony Data 237

XR Today - Mixed Reality tag

JUNE 22, 2022

” Huawei’s VP of Corporate Strategy and Industry Development, Xiao Ran , added that Huawei was pleased to join the Forum and believed the metaverse industry and ecosystem would “benefit from the collaborative actions and open standards.”

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Industry Technology Tools Unreal 84

XR Today - Mixed Reality tag

MAY 4, 2023

Goertek is even working with Sony on the development of new PlayStation headsets. Currently, Iristick is investing in a global distribution strategy to expand its reach in the market. The HoloLens 2 headset from Microsoft is intended to address a range of different needs in the education, healthcare, and industrial space.

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Magic Leap Industry Tools Technology 103

TechCrunch VR

MAY 13, 2021

The partnership could help TiMi build a name globally by converting its mobile titles into console plays for Microsoft’s Xbox. Sony’s Playstation 5 just hit the shelves in China in late April. In all, TiMi pocketed $10 billion in revenue last year, according to a report from Reuters citing people with knowledge.

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Los Angeles North America China America 61

The Ghost Howls

FEBRUARY 23, 2023

Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.

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China Industry Government AR 304

The Ghost Howls

JANUARY 27, 2020

Or that Microsoft is working on a new reference design that fixes the issues of the first one? This week, a rumor spread among XR communities: next-gen PSVR will be announced at a press conference to be held by Sony on February, 5th. And again… is it possible that this headset can accommodate both forms of tracking ?

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Samsung Survey Unity Oculus 415

XR Today - Mixed Reality tag

MAY 4, 2023

Goertek NReal Lenovo Iristick Vuzix Magic Leap XYZReality Longan Vision Rokid ThirdEye Google Toshiba Epson RealWear Microsoft Lumus TCL RayNeo Goertek Offering a variety of extended reality products for virtual and augmented experiences, Goertek has a range of smart glasses included in its portfolio.

AR 69

AR Magic Leap Industry Tools 69

VRWorld

NOVEMBER 27, 2017

Meanwhile, Sony, Oculus , and HTC continue to dominate the VR hardware marketplace, with an 86% combined market share. VR adoption in the consumer segment is highly dependent on price, and Oculus’ strategy of lowering prices has definitely helped drive adoption,” said Canalys Research Analyst Vincent Thielke.

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Sony Japan Healthcare Virtual Reality 53

XR Today - Augmented Reality tag

FEBRUARY 17, 2023

Goertek is even working with Sony on the development of new PlayStation headsets. Currently, I ristick is investing in a global distribution strategy to expand its reach in the market. Microsoft Microsoft’s smart glasses are designed with a focus on the mixed reality landscape.

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AR Magic Leap Augmented Reality Industry 82

UploadVR Between Realities podcast

NOVEMBER 4, 2016

Sony – NYSE: SNE – VR Console, VR Games & VR Headset. Microsoft – NASDAQ: MSFT – VR operating system, VR platform, VR headset. Starbreeze Games – NASDAQ OMX Stockholm: STAR – VR headset & VR games. IMAX – NYSE: IMAX – VR content, headsets from Starbreeze & cameras. Amazon – NASDAQ: AMZN – VR content.

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TechCrunch VR

JANUARY 25, 2023

Highlighting the pressure platform developers face, AltspaceVR, one of the first social applications of VR, was recently sunsetted by parent company Microsoft. It’s also attracted a $10 million Series A investment led by Base10 Partners, joined by Daphni, Sony Ventures, Background Capital, Stanford Capital Partners and Concept Ventures.

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Retail Data Virtual World Machine Learning 79

XR Today - Mixed Reality tag

DECEMBER 21, 2022

This includes Varjo’s XR-2, Microsoft’s HoloLens 2, Pico Interactive’s Pico 4 Enterprise, and Meta Platform’s Quest Pro. Sony’s PlayStation VR (PSVR) and upcoming PSVR 2 are examples of such designs. Enhance training and development strategies. What Can Extended Reality Do?

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Training Augmented Reality Immersion Magic Leap 87

The Ghost Howls

MAY 25, 2020

This may be Apple’s strategy to make people wear something on their head while they wait for a more complex headset. A leak by the famous leaker WalkingCat shows some pictures of the HP Reverb G2, which is the result of a collaboration between HP, Microsoft, and Valve. Image by Microsoft). We’ll see…. News worth a mention.

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Oculus Apple Hand tracking Magic Leap 242

The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3. Microsoft has answered the report saying that “HoloLens is doing great” , and Alex Kipman has tweeted not to believe what you read on the internet.

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Virtual Reality Microsoft Data Machine Learning 343

Road to VR

MAY 4, 2021

Epic Games, the creators of Unreal Engine, said it would consider building a launch title for Sony’s “next VR platform” during negotiations about Fortnite cross-play on PlayStation in 2018. With the company’s next VR headset not expected to launch until at least 2022, it’s unclear if the Sony took up the offer.

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