Remove Apple Remove HTC Remove Sony Remove Strategy
article thumbnail

Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

Strategy 302
article thumbnail

XR Year in Review: The Most Important Stories of 2023 and What They Mean for 2024

Road to VR

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

Apple 313
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The XR Week Peek (2021.05.11): Pico Neo 3 launched, HTC may announce Focus 3 and Pro 2, and more!

The Ghost Howls

Image by HTC Vive). HTC new products may be the Vive Pro 2 and the Vive Focus 3. According to a leak discovered by Protocol, HTC may launch two headsets tomorrow at Vivecon: The Vive Pro 2, a premium PC VR headset, priced at €842 ($1,012) The Vive Focus 3 Business Edition, a business-oriented standalone, for €1,474 ($1,771).

HTC 393
article thumbnail

Editorial: This VR cycle may take more time than expected

The Ghost Howls

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2.

Apple 394
article thumbnail

Community Download: Are Oculus and HTC The Apple and Microsoft of VR?

UploadVR Between Realities podcast

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple . HTC/Microsoft .

Microsoft 100
article thumbnail

Trends and predictions for XR in 2024

The Ghost Howls

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). And they are entering it to dominate it.

Trends 416
article thumbnail

The XR Week Peek (2020.05.25): new rumors on Apple Glasses, Oculus Quest anniversary, HP Reverb G2 and more!

The Ghost Howls

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

Oculus 243