AR Insider

MAY 31, 2021

This week, we look at new VR mounts and locomotion inputs, the ongoing Apple/Epic saga, and hands-on with Huawei’s VR glasses. The Apple Worldwide Developer’s Conference begins June 7th. Apple always buries an easter egg or two in the invitation. W elcome back to Spatial Beats. XR pundits swear the glasses mean something.

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XROM

JUNE 5, 2023

Written by - Eddie Avil I have had the privilege of witnessing the burgeoning extended reality industry from its early stages, I have believed that our current two-dimensional interfaces are becoming obsolete, and that virtual and augmented reality will usher in a three-dimensional interface where the very world around us acts as a screen.

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AR Insider

APRIL 12, 2021

This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. W elcome back to Spatial Beats. How would there otherwise be scarcity?

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VRScout

JUNE 5, 2017

Apple’s new iMacs are now powerful enough to support VR. Apple unveiled macOS High Sierra during WWDC. Apple Embracing Virtual Reality. Apple’s senior vice president of software engineering Craig Federighi took the stage and confirmed that “Valve is bringing SteamVR to Mac.”

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The Ghost Howls

JUNE 6, 2022

Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. (Image from the web). Bloomberg).

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Voices of VR

FEBRUARY 21, 2024

Last Wednesday, Meta CEO Mark Zuckerberg posted a review of the Apple Vision Pro on his Instagram page where at the end he made the claim that Meta intends on being a much more open platform and ecosystem than Apple. According to my informal count, Meta has only launched around 620 official Quest apps in 4.7

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XR Today - Virtual Reality

JANUARY 1, 2024

In recent years, virtual reality has proven to be a valuable tool for companies in all industries. Here are some of the biggest VR headset trends we think will transform the industry in 2024. Apple began building the Apple Vision Pro with a focus on enterprise needs.

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AR Insider

NOVEMBER 19, 2020

O ne of the common rallying cries of the AR industry is that the technology’s use in ubiquitous smartphones makes it a strong forbear to AR’s eventual manifestation in glasses form. These dynamics and their impact on the AR industry’s growth are the focus of the latest report from AR Insider’s research arm, ARtillery Intelligence.

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Road to VR

FEBRUARY 14, 2019

Facebook turned heads across the tech industry and beyond when it acquired Oculus for some $2 billion in 2014. The email was acquired by author Blake Harris who gained access to it and thousands of other documents through research for his upcoming book The History of the Future , which explores the formative years of the modern VR industry.

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AR Insider

AUGUST 26, 2021

This is driven by productivity gains in industrial settings, where AR’s line-of-sight guidance boosts speed and error reduction. But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. Its $22 billion 10-year contract with the U.S.

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Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). Investors, which were all focused on AI started to wonder if they should focus on XR again.

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Upload VR

DECEMBER 13, 2023

ByteDance's main hardware focus now is the development of a high-end Apple Vision Pro competitor incorporating "cutting-edge technologies", a project which Osawa reports is codenamed Swan. Pico does plan to release a refreshed version of Pico 4 however, Osawa writes, but he doesn't give any detail of what changes this new model will bring.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. More info (Somnium Space 3.0

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AR Insider

DECEMBER 8, 2020

But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s Apple. Apple of My Eye. Apple’s track record in mainstreaming emerging tech – also known as its “halo effect” – is the reason why you likely hear so much chatter about its rumored smart-glasses.

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AR Insider

APRIL 6, 2021

But then a reborn industry sprouts from those ashes and grows at a realistic pace. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s probably Apple. Apple of My Eye. This theory fits the profile for Apple’s signature multi-device ecosystem play.

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XROM

JANUARY 16, 2024

With this newfound support, Magic Leap is gearing up to take on tech giants like Apple and Meta. The XR headset market is on the verge of a major shakeup as Apple prepares to unveil its highly anticipated Vision Pro headset next month. Meanwhile, Apple's imminent release of the Vision Pro headset has set the industry abuzz.

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Upload VR

APRIL 23, 2024

John Carmack just gave his take on Meta's new strategy of providing its headset OS to third-party hardware companies. You could drive the Apple displays from Quest silicon. This brings with it a tension, because Meta as a company, as well as the individual engineers, want the shine of making industry leading high-end gear.

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XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. This month is proving a pivotal moment in the XR consumer landscape.

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AR Insider

MARCH 30, 2021

But then a reborn industry sprouts from those ashes and grows at a realistic pace. The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Part V: Apple. Trojan Horse. Trojan Horse.

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XR Today - Mixed Reality tag

JUNE 7, 2023

Apple’s new visionOS operating system is easily one of the most anticipated new solutions announced at WWDC this year. For years, Apple fans have been left to scour the rumor mill for news about an impending Apple headset. Now we finally have not just one Apple VR/AR announcement, but multiple. What is Apple visionOS?

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TechCrunch VR

AUGUST 10, 2023

Certainly, with Apple’s recent announcement of the launch of the Apple Vision Pro headset, there is renewed interest in the “metaverse,” and investors appear to be coming back to startups in the sector amid this newly rebranded era of “spatial computing.” VLGE isn’t the only one banking on an SDK strategy.

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TechCrunch VR

SEPTEMBER 7, 2021

Sindhya Valloppillil is the founder and CEO of Skin Dossier, a venture partner at Next Gen Ventures, a freelance writer and formerly a beauty industry executive and marketing professor. The beauty industry produces over 120 billion units of packaging every year, little of which is recycled. More posts by this contributor.

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XR Today - Augmented Reality tag

SEPTEMBER 12, 2022

While the company started primarily as a VR developer of workforce training platforms for industrial companies, Giant Lazer quickly realized the demand for enterprise AR solutions was just as significant. As a result, AR smart glasses have already become valuable tools in Industry 4.0. Major Turning Point For Industry.

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GizModo VR

MAY 3, 2022

Apple employees aren’t ready to give up on remote work just yet. Read more.

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XR Today - Mixed Reality tag

FEBRUARY 21, 2023

We’re still waiting to see a set of MR or AR glasses released by Apple, and the company recently announced it would be pushing its development back to around 2025. Elsewhere, Meta is also investing heavily in its “ Project Aria ” strategy, despite numerous layoffs and other financial issues in the last year.

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Upload VR

FEBRUARY 28, 2024

This could bring over services like Netflix, Disney+, Max, Prime Video, Apple TV+, Hulu, Paramount+, and VUDU with no extra developer effort required. That report cited "industry sources" as saying that an LG-Meta headset will ship in the first half of 2025, with LG handling the hardware and Meta handling the software. Quest Pro 2?

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Road to VR

FEBRUARY 4, 2024

With Apple Vision Pro out in the wild, it’s likely that Meta’s Quest Pro line will evolve to become more of a direct competitor. Apple’s Bar With Vision Pro, Apple was clearly not aiming to make an affordable headset. But what could a Quest Pro 2 look like if Meta wanted to go toe-to-toe with Apple?

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Upload VR

JULY 3, 2023

Palmer Luckey gave his take on Meta Quest Pro and Apple Vision Pro and explained what he would do differently if still at Oculus. Luckey went on to co-found defense company Anduril Industries, recently valued at $8.5 Luckey On Apple Vision Pro Discussing VR, Diamandis first asked Luckey for his views on Apple Vision Pro.

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Road to VR

JUNE 20, 2023

Xbox’s lack of VR strategy has been a long ongoing story , reaching back to when the company first announced at E3 2016 that its Xbox One X console would “lead the industry into a future in which true 4K gaming and high-fidelity VR are the standard, not an exception.”

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VRScout

APRIL 20, 2020

Holoride, one of the leading companies in the rapidly-expanding in-vehicle entertainment industry, last week announced the formation of a brand new strategy board composed of several big names in both tech and entertainment. The Russo Brothers join Holoride’s new advisory board alongside Oculus VR founder Palmer Luckey.

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UploadVR Between Realities podcast

MARCH 27, 2017

We recently covered rumors of Apple planning to lean on AR for the company’s future and there were some personnel movements to corroborate the rumors as well. Now we’ve got some movement in the VR and AR industries again, this time with a senior ex-Apple employee becoming head of Oculus VR hardware.

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ARPost

NOVEMBER 11, 2022

It was also an explosive opportunity for the immersive tech industry with many promoting the metaverse as the new office water cooler. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Remote work was already trending upward before the pandemic.

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AR Insider

MAY 25, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. Social Experiment.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Way deeper. Not all of this will be announced at WWDC.

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AR Insider

DECEMBER 24, 2019

This applies to the current state of the spatial computing industry. After passing through the boom and bust cycle of 2016 and 2017, the last two years were more about measured optimism in the face of industry shakeout and retraction. Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors.

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AR Insider

JANUARY 1, 2021

Enterprise spending dominance is due to productivity gains demonstrated in industrial settings, where AR’s line-of-sight guidance boosts speed to task-completion and error reduction. Through writings and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies.

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