Upload VR

AUGUST 24, 2023

Google reportedly plans to provide AR glasses system software for hardware companies from 2025. In June Business Insider's Hugh Langley reported that Google had cancelled its own glasses hardware project amid the mass layoffs at the company and the departure of its AR/VR chief Clay Bavor.

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Software Google AR Samsung 83

AR Insider

DECEMBER 8, 2020

As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s Apple. Apple of My Eye.

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AR Wearables Apple Strategy 539

The Ghost Howls

MAY 13, 2024

This is a period with many tech announcements: we had Meta telling about its Horizon OS, yesterday OpenAI unveiled the new GPT-4o, and today Google will hopefully unveil its Android XR operating system. Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue.

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Leap Motion Hand tracking Apple Data 278

Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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Upload VR

FEBRUARY 28, 2024

This could bring over services like Netflix, Disney+, Max, Prime Video, Apple TV+, Hulu, Paramount+, and VUDU with no extra developer effort required. Samsung’s Google-Powered Headset Set To Launch Late 2024 Samsung’s Google-powered XR headset is set to launch, in very limited quantities, in late 2024. Quest Pro 2?

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AR Insider

MARCH 30, 2021

But then a reborn industry sprouts from those ashes and grows at a realistic pace. The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Part V: Apple. Trojan Horse. Trojan Horse.

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Wearables AR Strategy Apple 304

AR Insider

MAY 18, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. Sensory Nerves.

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Wearables Google AR Apple 311

AR Insider

APRIL 6, 2021

But then a reborn industry sprouts from those ashes and grows at a realistic pace. As seen in the Google Glass era, cultural acceptance and comfort levels for face-worn hardware (with a camera, no less) is an uphill climb. Apple of My Eye. This theory fits the profile for Apple’s signature multi-device ecosystem play.

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AR Wearables Apple Strategy 358

The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. More info (Somnium Space 3.0

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Apple Ukraine Samsung Data 275

ARPost

NOVEMBER 11, 2022

It was also an explosive opportunity for the immersive tech industry with many promoting the metaverse as the new office water cooler. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Remote work was already trending upward before the pandemic.

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Survey Immersion Magic Leap Technology 441

XR Today - Augmented Reality tag

JULY 21, 2023

After months of tinkering and testing, Project Iris, Google’s latest AR innovation, appears to be another “Google Glass Failure.” For years, Google has been toying with the idea of becoming a real competitor in the extended reality market. But for all its innovation and resources, Google’s AR ideas never really seem to pan out.

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Google Augmented Reality AR Wearables 66

Upload VR

APRIL 22, 2024

Today's news comes just under two months after it was revealed that Google tried to convince Meta to abandon the Quest platform (now Horizon OS) and switch to its upcoming Android XR platform, expected to be announced at Google I/O in three weeks. And if so will it be Meta, or Google? Will this be true for XR too?

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Software Google Hardware Exercises 145

AR Insider

DECEMBER 24, 2019

This applies to the current state of the spatial computing industry. After passing through the boom and bust cycle of 2016 and 2017, the last two years were more about measured optimism in the face of industry shakeout and retraction. Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors.

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Training AR Wearables Strategy 195

AR Insider

MAY 4, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. They ’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. Touchpoint.

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Wearables AR Microsoft Apple 273

XR Today - Augmented Reality tag

SEPTEMBER 12, 2022

While the company started primarily as a VR developer of workforce training platforms for industrial companies, Giant Lazer quickly realized the demand for enterprise AR solutions was just as significant. As a result, AR smart glasses have already become valuable tools in Industry 4.0. Major Turning Point For Industry.

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Industry Tools AR Augmented Reality 52

AR Insider

MAY 25, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. Social Experiment.

Wearables 353

Wearables Strategy Machine Learning AR 353

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Way deeper. Not all of this will be announced at WWDC.

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Apple Google Amazon Augmented Reality 144

GizModo VR

MAY 3, 2022

Apple employees aren’t ready to give up on remote work just yet. Read more.

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Apple Strategy Microsoft Google 98

ARVR

MAY 24, 2021

A common AR industry sentiment is that the smartphone will pave the way for smart glasses. They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. ExpiCulture?—?Developing

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Wearables Google AR Apple 130

ARVR

APRIL 5, 2021

But then a reborn industry sprouts from those ashes and grows at a realistic pace. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. an ARPU-boosting move that’s classic Apple. and its many subsegments?—?sit

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Wearables AR Strategy Apple 130

AR Insider

JANUARY 16, 2020

The first 2020 prediction involves the question on everyone’s mind: Apple AR glasses. Given Apple’s ability to mainstream emerging tech, the AR sector is hoping for some of that signature halo effect to accelerate things. That could come in the form of Apple AR glasses and their mainstreaming effect. Training Wheels.

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Wearables AR Entertainment Training 286

AR Insider

MAY 11, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. Music to its Ears.

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Wearables Apple AR Retail 209

AR Insider

MARCH 23, 2021

But then a reborn industry sprouts from those ashes and grows at a realistic pace. Apple integrated the technology in the iPad Pro last year, signaling that it would soon arrive at an iPhone near you. Apple Steps Further Into AR’s Future. Irrational exuberance is followed by retraction, market correction, and scorched earth.

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AR Machine Learning Apple Software 348

Robert Scoble

JUNE 4, 2019

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. At I nfinite Retina we soon will be sharing research on the Spatial Computing industry, this post gives you a little taste. Contact Irena Cronin or me if you need business strategy help to enter the Spatial Computing world.

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Apple Magic Leap Strategy Google 75

AR Insider

JUNE 8, 2021

As seen from Google Glass’ early fails, cultural acceptance and comfort levels for face-worn hardware (with a camera, no less) is an uphill climb. For example, history tells us that if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s probably Apple. More from AR Insider….

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AR Wearables Hardware Apple 236

UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple . The technology world is always a game of rivals.

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Microsoft HTC Apple Oculus 100

UploadVR Between Realities podcast

NOVEMBER 4, 2016

The VR and AR markets are full of companies of various sizes with many roles in the VR industry, when you consider how many verticals there are it can get confusing. billion from companies listed below like Google and Qualcomm. Google – NASDAQ: GOOG – Cardboard, Google VR, Daydream & Tango, VR cameras, Tilt Brush.

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AR Insider

MARCH 19, 2020

Interviewing AR industry innovators and observers, it triangulates AR’s trajectory through a chorus of voices. This could extend from Google’s work to index knowledge, but amplify that work with even easier access. By indexing knowledge, [Google] eliminated the need to occupy cognitive space with rote facts,” said Boland.

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AR Augmented Reality Google Apple 195

XR Today - Mixed Reality tag

APRIL 26, 2023

Googles solutions allow developers to quickly optimize their augmented reality experiences for android devices, with a convenient Software Development Kit (SDK). Within the Unity ecosystem, organizations can find solutions for XR development, RT3D design and more. Effective advertising has always been crucial to business growth.

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Unity Microsoft Augmented Reality Google 99

ARVR

APRIL 15, 2021

But then a reborn industry sprouts from those ashes and grows at a realistic pace. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. As seen in the Google Glass era, cultural acceptance and comfort levels for face-worn hardware (with a camera, no less) is an uphill climb. it’s probably Apple.

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AR Wearables Apple Augmented Reality 130

AR Insider

DECEMBER 25, 2019

The previous hockey-stick growth charts give way to slower, but more reliable, industry revenue projections. But then around 2002, things moved slowly towards measured progress, and the rise of tech giants like Google, Facebook, and the web 2.0 Apple , Google , Facebook and Microsoft are all on that list.

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Google AR Training Construction 195

TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR? The “metaverse” already exists in Fortnite and Roblox.

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Hardware Strategy Microsoft Google 104

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. Google might not earn as much attention in the XR space as some other leading technology vendors, but it has already captured the attention of countless artists and educators with its unique virtual reality tools.

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Entertainment Augmented Reality Virtual Reality Unity 111

The Ghost Howls

FEBRUARY 23, 2023

I’m Chen, General Manager and Chief Editor of VRTUOLUO , also a senior media expert who has dug and studied deeply the XR industry since 2014. VRTUOLUO is the largest Chinese media platform focusing on the XR industry and provides a one-stop service for entrepreneurs. Why and how has it started?

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China Industry Government AR 318

Road to VR

MARCH 19, 2020

But I do think that Valve’s unique commitment to fostering an open VR platform is a boon for the industry as a whole. This strategy was laid bare in emails by Facebook CEO Mark Zuckerberg who said the goal of acquiring Oculus was “not only to win in VR / AR, but also to accelerate its arrival.”

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Oculus Controllers Apple Google 299

XR Today - Mixed Reality tag

MARCH 23, 2023

The tech industry hasn’t had an easy time in the last couple of years. Leading organizations like Meta, Google, and Apple have all reported significant layoffs in the last year. Apple has delayed its strategy for AR and MR glasses, to somewhere around 2026.

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Strategy Study Google Industry 59

XR Today - Mixed Reality tag

JULY 31, 2023

A media report has come out swinging against Apple’s Vision Pro headset, stating it has failed to innovate the mixed reality (MR) market. According to an opinion piece from The Street’s Ian Krieztberg, the new headset did not bring anything new to the industry. And don’t just burden them with this massive price.”

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