XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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Unity Google AR Magic Leap 101

Digitalnauts

FEBRUARY 10, 2023

WHY ARE BUSINESSES LOOKING TO USE XR MORE IN THEIR BUSINESS STRATEGIES? Corporations and bigger names are not afraid of XR, are using it and integrating into a bigger business strategy. We see it everywhere, every day on the news there seems to be a big organisation that announces their XR or immersive strategy.

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Strategy Construction Education Training 84

XR Today - Augmented Reality tag

JANUARY 11, 2024

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. In a statement, Google announced: A few hundred roles are being eliminated in DSPA, with the majority of impacts on the 1P AR Hardware team.

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Hardware Samsung Google AR 94

Road to VR

FEBRUARY 14, 2019

Facebook turned heads across the tech industry and beyond when it acquired Oculus for some $2 billion in 2014. The email was acquired by author Blake Harris who gained access to it and thousands of other documents through research for his upcoming book The History of the Future , which explores the formative years of the modern VR industry.

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Strategy Unity Google Apple 220

ARPost

MARCH 4, 2021

Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. But, do people use them?

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Survey Google AR Augmented Reality 195

Upload VR

AUGUST 24, 2023

Google reportedly plans to provide AR glasses system software for hardware companies from 2025. In June Business Insider's Hugh Langley reported that Google had cancelled its own glasses hardware project amid the mass layoffs at the company and the departure of its AR/VR chief Clay Bavor.

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Software Google AR Samsung 76

XR Today - Augmented Reality tag

JULY 21, 2023

After months of tinkering and testing, Project Iris, Google’s latest AR innovation, appears to be another “Google Glass Failure.” For years, Google has been toying with the idea of becoming a real competitor in the extended reality market. But for all its innovation and resources, Google’s AR ideas never really seem to pan out.

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Google Augmented Reality AR Wearables 68

XR Today - Augmented Reality tag

DECEMBER 5, 2023

Based near some of the world’s top businesses like Google, Qualcomm, Meta Platforms, and others, Snap’s role in driving innovation in the United States and beyond has led to significant growth in extended reality (XR). ” For many within the industry, recipients are forecast to attract $1.3

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California Industry Los Angeles North Carolina 92

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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Trends Apple Google Unity 416

Road to VR

MAY 2, 2017

The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. I had a chance to catch up with Tony at Sundance earlier this year to talk about his approach to leading VR & AR strategy at Unity, and moving immersive technologies beyond just entertainment.

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Strategy Unity AR Gaming 130

Upload VR

APRIL 22, 2024

Today's news comes just under two months after it was revealed that Google tried to convince Meta to abandon the Quest platform (now Horizon OS) and switch to its upcoming Android XR platform, expected to be announced at Google I/O in three weeks. And if so will it be Meta, or Google? Will this be true for XR too?

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Software Google Hardware Exercises 142

AR Insider

NOVEMBER 19, 2020

O ne of the common rallying cries of the AR industry is that the technology’s use in ubiquitous smartphones makes it a strong forbear to AR’s eventual manifestation in glasses form. These dynamics and their impact on the AR industry’s growth are the focus of the latest report from AR Insider’s research arm, ARtillery Intelligence.

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Wearables AR Apple Strategy 330

ARVR

JULY 24, 2020

Google processes 24 petabytes of data every day. Goldman Sachs is betting on the virtual and augmented reality industry to become an $80 billion market by 2025?—?it’s Business Analysts are expected to have some knowledge of management strategies as well apart from good command over operation research and machine learning techniques.

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Industry Technology Augmented Reality Machine Learning 130

Road to VR

JUNE 12, 2023

Cloudhead Games is one of the most successful and senior VR studios in the industry. Do I understand the strategy to strike a different cord as an XR business owner? Apple could have embraced a dual launch strategy with a rich and proven catalog of best selling VR games, perfectly tuned to onboard a completely new audience to XR.

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Apple AR Gaming Hand tracking 304

XR Today - Mixed Reality tag

FEBRUARY 29, 2024

Today at MWC 2024, Samsung unveiled an upcoming XR headset the firm created alongside partners Google and Qualcomm, with a scheduled release window coming in 2025. Moreover, with Google’s involvement, genAI integrations may also be present on the Samsung headset, partly due to the XR2+ Gen 2 Platform that supports AI-ready wearables.

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Samsung Eye Tracking Hand tracking Google 136

AR Insider

JULY 19, 2019

One of the most anticipated and potentially-useful forms of AR has been Google’s VPS walking directions. Google broke this down at its I/O event in May (video below). “Solving this has been one of the most technically-challenging projects that I’ve been a part of during my eight years at Google.”

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Google AR Video Industry 150

XR Today - Augmented Reality tag

SEPTEMBER 12, 2022

While the company started primarily as a VR developer of workforce training platforms for industrial companies, Giant Lazer quickly realized the demand for enterprise AR solutions was just as significant. As a result, AR smart glasses have already become valuable tools in Industry 4.0. Major Turning Point For Industry.

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Industry Tools AR Augmented Reality 52

Upload VR

FEBRUARY 28, 2024

Samsung’s Google-Powered Headset Set To Launch Late 2024 Samsung’s Google-powered XR headset is set to launch, in very limited quantities, in late 2024. Last year Samsung announced it was building a headset with Google handling the software, which it plans to ship later this year. Quest Pro 2?

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South Korea Samsung Apple Google 144

Road to VR

AUGUST 31, 2016

Google, who has now has several major VR initiatives underway, notes major gains in interest in virtual reality and 360 degree video capture and sharing. The company is now prompting brands to consider what role VR will play in their marketing strategies. It seems as if the company’s early bets are on their way to paying off.

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Google Virtual Reality Strategy Retail 141

AR Insider

MARCH 30, 2021

But then a reborn industry sprouts from those ashes and grows at a realistic pace. Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. Google is meanwhile motivated toward wearables to maintain direct touchpoints to users. Who’s Waging the Wearables Wars?

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Wearables AR Apple Strategy 301

ARPost

JULY 23, 2021

XR Events in 2021 – Celebrating the Industry that Made Lockdown Bearable. This year will be special for the XR industry. The event is an opportunity to explore the latest developments and trends in the XR industry, meet other professionals and negotiate B2B deals. AWE USA 2021. When: November 9 – November 11.

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Asia China Virtual Reality Entertainment 509

ARPost

NOVEMBER 11, 2022

It was also an explosive opportunity for the immersive tech industry with many promoting the metaverse as the new office water cooler. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Remote work was already trending upward before the pandemic. That has to do with trust.

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Survey Immersion Magic Leap Technology 441

AR Insider

MAY 25, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. XR Talks: Behind Facebook’s Spatial Strategy. Social Experiment.

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Wearables Strategy Machine Learning AR 357

ARPost

AUGUST 25, 2020

Especially with a host of low-cost VR devices such as the Google Cardboard and Samsung Gear headset, it’s already speculated that marketers will take advantage of this new messaging channel. Moreover, this tool offers a long-term return-on-investment with the right strategy, exceeding the initial cost. Product Demonstrators.

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Virtual Reality Strategy Training Tools 440

AR Insider

DECEMBER 8, 2020

As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. The stakes are high for the AR industry, as Apple’s eventual moves could accelerate its ability to achieve scale.

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AR Wearables Apple Strategy 539

AR Insider

MAY 18, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. After covering Apple last week, what moves is Google making in wearables? Sensory Nerves.

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Wearables Google AR Apple 310

AR Insider

JANUARY 19, 2021

A R continues to evolve and take shape as an industry. Prominent sectors include industrial AR , social , gaming , and shopping. These campaign strategies include AR-based games, experiences that link to a product page, experiences that drive high “dwell-times”, or other indicators of consumer engagement. billion by 2024.

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Case Study Study AR Google 232

UploadVR Between Realities podcast

OCTOBER 3, 2016

Before Oculus can have its three days of fun later this week, Google will be getting its time in the spotlight at its own Made By Google press conference in San Francisco tomorrow. Namely, it’s time to learn a lot more about Google Daydream. What Hardware Is Google Making For Daydream? What Will Be The Killer App?

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Google San Francisco Conference Samsung 166

AR Insider

APRIL 6, 2021

But then a reborn industry sprouts from those ashes and grows at a realistic pace. As seen in the Google Glass era, cultural acceptance and comfort levels for face-worn hardware (with a camera, no less) is an uphill climb. The stakes are high for the AR industry, as Apple’s eventual moves could accelerate its ability to achieve scale.

AR 362

AR Wearables Apple Strategy 362

AR Insider

JULY 10, 2020

And what’s interesting is it’s expected to stay there; because once consumers are comfortable making purchases from home, they don’t want to give up that convenience — particularly for industries like furniture apparel, shoes and toys.” ” Cohesive 3D Strategy. ” Cohesive 3D Strategy.

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AR Google Strategy Education 341

UploadVR Between Realities podcast

NOVEMBER 17, 2016

Yesterday, Google shook up the virtual reality scene by both announcing and releasing a brand new immersive experience: Google Earth VR. UploadVR reached out to Google to ask why this strategy was implemented. Tagged with: earth , earth vr , exclusives , exclusivity , google , google earth , google vr.

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Google Oculus Strategy HTC 100

AR Insider

DECEMBER 24, 2019

This applies to the current state of the spatial computing industry. After passing through the boom and bust cycle of 2016 and 2017, the last two years were more about measured optimism in the face of industry shakeout and retraction. Industrial AR’s Inflection is Still One Year Away. They say that patience is a virtue.

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Training AR Wearables Strategy 195

Road to VR

OCTOBER 30, 2020

Cloud-based gaming has been seen by the industry at large as a way to make games more widely accessible by making them playable on less powerful hardware. For the purposes of our beta, that includes genres like sports, card, simulation, and strategy games.

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Oculus Latency Gaming Strategy 326

UploadVR Between Realities podcast

NOVEMBER 4, 2016

The VR and AR markets are full of companies of various sizes with many roles in the VR industry, when you consider how many verticals there are it can get confusing. billion from companies listed below like Google and Qualcomm. Google – NASDAQ: GOOG – Cardboard, Google VR, Daydream & Tango, VR cameras, Tilt Brush.

Industry 100

Industry Magic Leap Samsung Amazon 100

Bernard Marr

FEBRUARY 13, 2023

Likewise, Google's parent company Alphabet announced plans to reduce its global headcount by 12,000 – a cut of around six percent. It’s widely thought that Google is working on its own AI-powered answer to ChatGPT that will be announced soon.

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Microsoft Amazon Google Data 52

XR Today - Mixed Reality tag

JANUARY 8, 2024

In this industry, developers are experimenting with ever-more intuitive screens, lenses, and accompanying XR technologies, to create solution for a range of industries. Let’s explore some of the top vendors in the industry today. billion by 2030. So, which vendors are currently making waves in the AR smart glasses space?

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AR Magic Leap Industry Tools 103

Anand Tech

FEBRUARY 13, 2024

Nine unofficial sources across the industry confirmed to Reuters the existence of the division, but NVIDIA has remained tight-lipped, only discussing its 2022 announcement regarding implementation of its networking technologies into third-party solutions. Essentially, instead of fighting custom silicon trend, NVIDIA wants to join it.

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Automotive Trends Microsoft Sony 110