XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. With much said about the headset and hype at an all-time high, the fallout of such a monumental device release could create shockwaves across the industry, bringing many fresh eyes and investments to the space.

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ARPost

JULY 13, 2020

Thus, the latest enterprise AR trends represent a topic of interest for management teams across various industries. AR has penetrated almost all the industries: automotive, professional services, education and training, retail, architecture, and healthcare. Very soon, AR headsets will become a regular tool for all these workers.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay.

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Upload VR

JULY 7, 2023

Apple Vision Pro will reportedly have a very slow rollout. Officially Apple Vision Pro is set to go on sale in "early 2024" in the US for $3500, and then in more (as yet undisclosed) countries "later" in the year. Apple is reportedly considering selling a top strap accessory. UploadVR David Heaney

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Upload VR

SEPTEMBER 12, 2023

Tim Cook said today Apple Vision Pro is still on track to ship early next year. During today's Apple Event livestream , in which the company announced the iPhone 15 series and new Watch models, Cook confirmed that its first "spatial computer" is still on track to ship in "early 2024" as Apple announced at WWDC back in June.

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XR Today - Augmented Reality tag

JULY 4, 2023

Moreover, at AWE 2023 , Xreal noted that AR-based productivity tools would create the “first 100M AR killer use case,” meaning that it could be the first AR product to gain a user base of 100 million people. Moreover, of those StreetBees questioned, 40 percent do not intend to purchase Apple’s device. million in 2022.

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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XR Today - Augmented Reality tag

SEPTEMBER 11, 2023

Reports have revealed that Apple could potentially ramp up work on a pair of augmented reality (AR) smart glasses that could support the release of the company’s Vision Pro headset. With the proposed smart glasses, Apple fans may tether the devices to their iPhones similarly to others like its Watch and AirPods wearables.

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XR Today - Mixed Reality tag

JUNE 30, 2023

As the ever-growing technology space finds its footing in enterprise and for consumers, industry leaders are ensuring that the market stands upon a strong foundation of industry-wide collaboration and rich design tools. On the other hand, Unity is introducing tools that leverage AI to simplify XR content creation processes.

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XR Today - Big XR News tag

JULY 7, 2023

That innovation still exists, of course, although, following a slow first half of 2023 for the immersive industry, a breakout AWE 2023 and Apple Vision Pro announcement brought new life to the market. Once again, industry leaders are gathering resources to get ahead. The gates are open as the second half of 2023 approaches.

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ARPost

FEBRUARY 6, 2023

Virtual reality is transforming industries and has so much to offer in terms of exposing people to new experiences they otherwise wouldn’t be able to enjoy. Furthermore, developments in the VR industry are improving existing technology. Safety and anti-harassment tools will be built into platforms as they become more decentralized.”

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XR Today - Big XR News tag

JANUARY 27, 2023

Although as February rolls on, the industry is finding this year’s footing and discovering the most significant tech trend for the year, which appears to be AI and ChatGPT. Apple Teases Reality Pro Specs, Disney/Sony Partnership On Monday, Apple Inc. AI and ChatGPT for enterprise is a growing tech topic.

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The Ghost Howls

JANUARY 23, 2023

Top news of the week (Image by Microsoft) Microsoft lays off 10,000 employees and shuts down its mixed reality projects This is seriously a bad period for the tech industry in general, and of course also for mixed reality. The new report regards other devices in the work at Apple. And others planned for later, like Beat Saber.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? A new set of tools for developers to build all of this.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. will have on the XR industry at large. The OpenXR Working Group leverage industry-wide feedback to improve its API service. Fresh OpenXR 1.1

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UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple . The technology world is always a game of rivals.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content.

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The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. Then, PSVR Without Parole has reported that Sony has learned from the errors of the PSVR 1, and so it has made the cable of the PSVR 2 detachable.

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VRScout

JANUARY 2, 2022

The standalone VR headset, developed by Meta (formerly Facebook), was one of, if not the hottest item of the holiday season, with the Oculus companion app becoming the #1 download on the Apple App Store. My personal favorite is Dreams VR , a game creation tool that allows you to craft your own interactice experiences.

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Upload VR

AUGUST 18, 2023

In the wake of Apple Vision Pro's announcement earlier this year, ByteDance-owned Pico appears to be switching its focus from controllers to hand tracking. Apple, instead, opts for a fresh start with an interface based on a breakthrough combination of eye and hand tracking.

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XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. A spatial audio strategy can also be a fantastic tool for building instinctual skills and muscle memory in the training world. However, true immersion relies on more than just visual content.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT as of 2/3/20 Apple Inc. AAPL) As we previously detailed in depth, Apple has been discreetly working on a number of AR/VR products for several years now and is planning to release its own AR smart glass and AR/VR hybrid headset. One-year price performance for SNAP as of 2/3/20 Sony Corp.

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The Ghost Howls

FEBRUARY 26, 2024

The hype for the Apple Pro is starting to deflate and it is possible to see that from some cues: for instance, there are more critics of the headset and fewer articles are talking about it. So at the beginning of next year, we may have huge players like Apple, Google, and Meta battling for the high-end XR sector.

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The Ghost Howls

AUGUST 1, 2022

He also is aware of Apple entering the market, and said his employees that the battle between Meta and Apple is a battle between open ecosystems vs closed ecosystems. Image by Sony Interactive Entertainment). Sony releases some details about PSVR 2 runtime. Upload VR). Other relevant news. How much does it cost?

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XR Today - Virtual Reality

OCTOBER 26, 2023

The Hammersmith, London-based company has also partnered with some of the world’s biggest tech and media firms, including Apple, National Geographic, Google, Sony, Meta Platforms, Sky, IMAX, Intel, and many others. A Quill production still from Galapagos with David Attenborough.

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XR Today - Mixed Reality tag

FEBRUARY 27, 2023

These devices incorporate spatial audio for collaborative tools, simulations, and gaming to deliver key sound and feedback for users. These tools leverage existing device hardware across smartphones, laptops, PCs, tablets, and headsets to recreate immersive audio for listeners.

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AR Insider

SEPTEMBER 29, 2020

A R continues to evolve and take shape as an industry. Prominent sectors include industrial AR , social , gaming , and shopping. This approach has attracted Sony Pictures, Miller Lite, and Porsche as clients for AR campaigns. It includes some of its data and takeaways. But existing alongside all of them is AR advertising.

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The Ghost Howls

NOVEMBER 29, 2021

Due to Thanksgiving, this week we had almost no really relevant news for the industry. Apple XR headset may have great processing power. This week I’m so desperate that there is no news to write about that I’m even sharing a rumor about the Apple headset. The visuals would be provided by two 4K OLED microdisplays from Sony.

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XR Today - Big XR News tag

APRIL 28, 2023

Despite that, some significant firms are working hard to provide cross-platform, interoperable XR solutions that go against the grain to offer accessible tools. The company faces increased competition from other VR and AR companies, such as Sony and Apple. Microsoft first announced its acquisition in 2022.

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ARVR

OCTOBER 26, 2021

Beyond the haptic motors you find in your phone and gaming controller, haptics come in many other forms, including wearables, surfaces, pin-arrays, mid-air, and tool-based. Like what you’ll find embedded in an Apple iPhone, Sony Playstation or Quest 2 controller. That said, many people have only experienced vibration haptics.

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The Ghost Howls

DECEMBER 12, 2022

In this one, there have been many news about VR titles, some of which are distributed by relevant companies in our industry, and others made by indies. It is an RPG set in an unforgiving world, and the trailer is pretty cool; Vertigo 2, one of the most awaited sequels of the VR industry, is set to arrive on March 30th, 2023.

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XR Today - Virtual Reality

OCTOBER 4, 2023

The company has worked with Disney, Warner Bros, Apple TV, Netflix, Wells Fargo, Sony Pictures, Walmart, and many others. Keenan Harris : Web3 gives artists a new tool to play with, and hip-hop has always been at the forefront of embracing new technologies. XR Today: Is Web3 and the Metaverse a key part of artistic expression?

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The Ghost Howls

FEBRUARY 17, 2020

The Coronavirus is impacting the whole XR industry. The damn coronavirus Covit19 is ruining the life of millions of Chinese people, and together with this, it is also impacting various industries, XR included. Apple now lets add you add “buy” button to AR Quick Look. We now know how much Sony has paid for Insomniac Games.

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XR Today - Mixed Reality tag

DECEMBER 21, 2022

Following the ongoing COVID-19 pandemic, XR saw a tremendous acceleration in adoption and new solutions across industry verticals. Also, Apple’s long-awaited headset is expected to release in 2023 , following ongoing revisions. Sony’s PlayStation VR (PSVR) and upcoming PSVR 2 are examples of such designs.

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Mashable VR

MARCH 6, 2022

Here's a rundown of what we've seen so far from key players in the video game space as efforts to isolate Russia have snowballed in the midst of Ukraine's calls for the industry to take action. The actions taken are a little hazier in the case of Nintendo and Sony, both of which are based in Japan. In the case of Microsoft, the U.S.

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The Ghost Howls

JULY 24, 2023

But I hope you’ll enjoy this newsletter coming from the world of the undead anyway… Top news of the week (Image by Apple) Apple starts accepting applications for Vision Pro devkits Apple has started accepting applications from interested developers to get a Vision Pro to develop XR experiences.

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Bernard Marr

JANUARY 4, 2023

Once again, the event will take place virtually for those unable to visit in person, but as with last year, it will also be an all-singing, all-dancing, fully live event with hundreds of thousands of industry visitors expected from around the world. These heavy hitters will be joined by around 2,400 other exhibitors of all shapes and sizes.

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