The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay.

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XR Today - Mixed Reality tag

APRIL 15, 2024

Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration. Many of these updates are incredibly technical, but they all work to reduce unnecessary processes and optimise interacted technology, namely tracking, which requires the utmost precision.

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XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Meanwhile, the immersive industry is coming closer to a potential paradigm shift in 2024, as big technology brands plan to make a mark on the emerging sector. Parkinson also noted other major trends would involve the “expansion of display technology” as well as further AI integrations.

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XR Today - Augmented Reality tag

DECEMBER 11, 2023

The technology’s similarity to pre-existing systems enables the easy integration of XR within a range of business environments, such as construction and healthcare, helping drive the adoption of immersive solutions and devices. A group leading enterprise integration of digital twins is the Orlando Economic Partnership (OEP).

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The Ghost Howls

SEPTEMBER 3, 2023

Plus there is this sense of perceived “stasis” of the technology. As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting.

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. If you are a Unity developer like me, don’t forget to subscribe to the Unity 2022 Beta dedicated to Vision OS.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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The Ghost Howls

AUGUST 14, 2023

More info At SIGGRAPH there was much attention toward VR and AI SIGGRAPH has always been a very relevant event for all of us in the 3D space, and this year VR and AI were among the most relevant technologies showcased there. Given the recent litigation between Apple and Epic, this was not something to be taken for granted.

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ARPost

FEBRUARY 6, 2023

Recent technological advancements have pushed the envelope of what modern technologies are capable of. Furthermore, these innovations have greatly changed the way users interact with such technologies. Unfortunately, such beliefs stem from a misunderstanding of the technology and how it works.

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Road to VR

JULY 3, 2017

Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. See Also: Apple Adds VR Rendering Essentials to MacOS via Metal 2. ” Both roles are part of Apple’s CoreMedia team within their Interactive Media Group (IMG).

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The Ghost Howls

MARCH 13, 2023

The last days of AltspaceVR have seen many events happening in the platform where people said farewell not only to the platform, but also to the communities and the groups they were part of. Now all these groups of people do not have a house anymore: some of them will migrate to other social VR platforms (e.g.

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XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. Doing so will also provide greater interoperability with additional platforms such as Unity and Xcode, among others.

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XR Today - Mixed Reality tag

SEPTEMBER 21, 2023

This week, a report from Prophecy Market Insights revealed core details behind the potential growth of the photogrammetry market – a core technology behind Apple’s spatial computing ambitions most recently shown during the iPhone 15’s showcase. Recently, Apple introduced XR features for its latest iPhone 15 model.

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The Ghost Howls

MAY 14, 2023

I guess this line has been added to the keynote speech because Apple is going to announce its device very soon at WWDC (at least according to the rumors), and Google wanted to show that it’s part of the game, too. My candid opinion is that the project Starline as is will be abandoned and will enter the Google Graveyard.

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The Ghost Howls

JUNE 19, 2023

We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening. This is an interesting mix of tradition and technology. But having these new displays is a huge undertaking, and the production may only start later this year.

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The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

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The Ghost Howls

DECEMBER 26, 2023

It was not a perfect day because I also had some work-related issues to cope with, but it’s part of life when you are working with cutting-edge technologies I’m curious to know how the holidays are going for you, so answer this post letting me know how life is going for you! But before, let me list the most important XR news of the past week.

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XR Today - Mixed Reality tag

MARCH 25, 2024

Notably, via its XR segment, the firm highlighted how spatial data cloud streaming will allow various industrial sectors, such as automated warehouse management, to grow and optimize operations thanks to emerging workplace technology. Seidl added: We have supported Unity and Unreal for a while.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. We know it will only improve in sophistication, technology and design.

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XR Today - Augmented Reality tag

JUNE 7, 2023

Apple’s Vision Pro device is coming in under a year if predictions are correct. An infinite digital canvas is how Apple sees its immersive product. Apple invites users to leverage Vision Pro as a tool to enhance their personal or professional workflows. visionOS is the framework empowering Apple’s infinite canvas.

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XR Today - Mixed Reality tag

JANUARY 4, 2024

The move enables the project partners to extend digital twin adoption and create new use cases for volumetric capture technology – including the XR content it produces. We’re dedicated to leveraging cutting-edge technologies, including Artificial Intelligence, to create immersive storytelling experiences in the metaverse.

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XR Today - Virtual Reality

JANUARY 1, 2024

Here are some of the VR vendors making waves in the industry as of 2024: RealWear Meta Apple Goertek Pimax Pico HP HTC Vive Samsung Varjo Lenovo Valve Index Vrgineers RealWear Exploring various aspects of the immersive technology landscape, RealWear produces sensors, apps, and hardware for the XR space.

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XR Today - Mixed Reality tag

MAY 9, 2023

It’s impossible to deny the impact of immersive technology on today’s content landscape. Google, and Apple all have their own unique toolkits, designed to simplify the process of creating immersive content. Here are just some of the other major vendors innovating in this space: 1.

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XR Today - Augmented Reality tag

JULY 18, 2023

The customer journey is changing, and technology is leading that evolution. Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Moreover, The emerging AR technology space is rapidly growing.

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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The Ghost Howls

JANUARY 2, 2019

We all love to make speculations on the technology and I am no exception. Not because I am a genius, but because the technology is still evolving very slowly and so it is very predictable. Feature comparison between ARCore, ARKit and the Unity Handheld AR SDK (Image by Unity). is at the forefront of this technology.

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XR Today - Mixed Reality tag

JULY 27, 2023

Symonds has worked in XR training for over ten years and focused on spaces where immersive technologies can empower learners. Also, some hire their own Unity or Unreal Engine developers or licenced out those software developer kits (SDKs). The Unity gaming engine has been fundamental to how we’ve developed content.

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The Ghost Howls

JULY 9, 2023

There is a lot of hype around the Apple Vision Pro. Video review I made a video of mine where I show you my full hands-on experience with the Quest Pro application that emulates the Apple Vision Pro menu and then give you my detailed opinion on it, highlighting the pros and cons. Eeeeh… not exactly. Let’s see why.

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ARVR

AUGUST 28, 2020

VR- A powerful visualizer that emulates enchanting experiences (Source: Adobe Stock) Playing video games has always been great fun for people of different age-groups. As against what one would expect out of a pure entertainment device, the VR technology offers industry based use cases that can help us construct a more empowered society.

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UploadVR Between Realities podcast

JULY 31, 2017

This is combined with eye-tracking technology from German firm SMI, which may have just been acquired by Apple. What followed was a brief training session where a group of objects floated in front of me — a train, ball and block among them. It is definitely alarming to hear someone outside VR say my brain is looking good.

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UploadVR Between Realities podcast

AUGUST 9, 2017

They aim to bring the awards back in 2018, skipping the 2017 season “in order to assess the changing landscape of immersive technology and entertainment,” according to a prepared statement. Apple’s eye-catching ARKit is on the verge of release alongside a series of Microsoft-backed VR headsets.

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ARVR

JULY 15, 2020

For example, Chinese technology company Easpeed developed “no-touch” hologram buttons for elevators, to avoid having to touch surfaces and lowering the risk of spreading COVID-19. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). Their overall investment is not much and they haven’t selected VR as a strategic technology at the moment. Why and how has it started?

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ARVR

JUNE 12, 2020

on Unsplash The latest, most powerful brain-child of this species is technology. During the 2020 madness, we have been pushed to depend on it more than ever before… What was predicted to be technology’s growth for over a decade has happened in a matter of a few months. Build your first HoloLens 2 Application with Unity and MRTK 2.3.0

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The Ghost Howls

FEBRUARY 14, 2022

PSVR 2, Apple XR visor) and games, will be fundamental to understand its evolution and its potential. A leaked image from the Oculus team shows that the company is working to implement body tracking inside the Oculus Unity SDK. References to Apple RealityOS have been leaked. Leaks about Apple are intensifying over the weeks.

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The Ghost Howls

MARCH 21, 2021

The article ends with Facebook claiming that it cares about privacy, and wants to discuss the topics of privacy, security, and safety of this technology with all the community. More info (Volu official website) More info (The technology behind Volu). Learn more (XR Collaboration) Learn more (Unity College). Some XR fun.

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