The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. Image by Oculus).

Oculus 243

Oculus Apple Hand tracking Magic Leap 243

VRScout

FEBRUARY 25, 2019

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage. Microsoft HoloLens 2 / Image Credit: Microsoft.

Microsoft 312

Microsoft North America United Kingdom China 312

Road to VR

MAY 9, 2018

Later this year, Microsoft is increasing the cut developers earn when publishing on the Microsoft Store. Microsoft says in a blog post that gaming apps won’t see the raise from the standard percentage, which at the time of this writing is a standard 70/30 split. Check out more details on the Microsoft blog post.

Microsoft 196

Microsoft Industry Gaming Apple 196

Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

Microsoft 265

Microsoft Magic Leap AR Groups 265

Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? Google chickened out , Microsoft got distracted , and it's totally understandable if you lost interest in VR when they did. This is happening.

Apple 143

Apple California Wearables Hand tracking 143

TechCrunch VR

FEBRUARY 12, 2020

Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Yet Facebook , Microsoft and others are arguably more important to where the market is today. Apple ARKit, Google ARCore ). OS-based (e.g. web-based (e.g.

Augmented Reality 79

Augmented Reality Microsoft Apple AR 79

The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Render of the possible upcoming Apple device (Image by Antonio DeRosa).

Apple 526

Apple Sony China HTC 526

Road to VR

FEBRUARY 4, 2019

Avi Bar-Zeev, Hololens co-inventor and longtime AR/VR stalwart, has left Apple, Variety reports. Bar-Zeev helped found and invent the core technologies behind HoloLens at Microsoft, assembling the company’s very first AR prototypes, demos and UX concepts. “ I had the best exit one can imagine.

Apple 134

Apple AR Microsoft Google 134

AR Insider

MARCH 30, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” Part V: Apple.

Wearables 317

Wearables AR Apple Strategy 317

AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

Augmented Reality 196

Augmented Reality Amazon Apple Virtual Reality 196

XR Today - Virtual Reality

JUNE 13, 2022

For years, the company has been helping brands to unlock next-level promotional opportunities with AR ad campaign creation, and Oculus experiences. Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion.

Unity 169

Unity Microsoft Google Apple 169

Road to VR

NOVEMBER 10, 2021

It’s had pop-up events and in-store demos as far back as 2016 to prepare for the launch of the original Oculus Rift. Opening physical stores though would be much larger step for Meta, putting it in the same retail class as Microsoft, Apple and Google; the latter just opening its first retail store this summer.

New York 325

New York Retail AR Microsoft 325

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

Apple 144

Apple Google Amazon Augmented Reality 144

The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

Apple 447

Apple Europe Data Amazon 447

AR Insider

JANUARY 27, 2021

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. It let you essentially fly around a city, sort of like Google Earth but in three dimensions. In fairness, Google Earth offers 3D features. And Google Earth VR , lets users fly around cities in strikingly immersive ways. Force Multiplier.

Immersion 254

Immersion San Francisco Construction Google 254

The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

Unreal 423

Unreal Apple Government Data 423

ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. Their Oculus app allows real-time collaboration without ever leaving your home. A company still in stealth, but with founder pedigree from Apple.

Augmented Reality 368

Augmented Reality Machine Learning New York Los Angeles 368

The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! VR is not only for enterprise.

Apple 512

Apple Oculus China Magic Leap 512

XR Today - Augmented Reality tag

DECEMBER 9, 2022

The flexible Oculus environment has already become the platform for a range of virtual museum, gallery and concert experiences hosted around the globe. Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content.

Entertainment 114

Entertainment Augmented Reality Virtual Reality Unity 114

AR Insider

OCTOBER 1, 2019

Microsoft, Google and Apple all have their own approaches to augmented reality and virtual reality, but the race for the face is particularly critical to Facebook and Amazon, because they have yet to establish computing gateways. Meanwhile, heftier VR products from Facebook’s Oculus and Magic Leap have mostly been for gamers.

Amazon 157

Amazon San Jose Google Microsoft 157

Road to VR

NOVEMBER 6, 2016

There, Google said that the company soon plans to ship a public version of Chrome on Android with support for WebVR 1.1. It was there that Megan Lindsay, WebVR Product Manager at Google, announced that the company is working toward a public release of Chrome on Android that supports the latest WebVR 1.1

Google 100

Google San Jose Virtual Reality Microsoft 100

Robert Scoble

JUNE 4, 2019

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Apple is clearly going after Facebook. Irena and I are hearing that one of the devices, er, AR/VR head-mounted displays, Apple is considering launching next year could go directly after Oculus Quest and the rest of the VR space.

Apple 75

Apple Magic Leap Strategy Google 75

TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. This is when Facebook struck.

Hardware 105

Hardware Strategy Microsoft Google 105

VRScout

JUNE 10, 2017

Apple and Google beat the billionaire social media magnate to creating the smartphone — the dominant platform underpinning the Facebook network. Companies like Google and Apple have done that instead. Microsoft has invested aggressively in the technology: it unveiled its HoloLens AR headset two years ago.

Conference 226

Conference Google AR Apple 226

AllThingsVR

JUNE 6, 2016

Microsoft has just what VR needs In a move we should have seen coming from a mile away, Microsoft announced that it will be opening up the Windows Holographic platform , which powers HoloLens, to other companies. And Windows Holographic is … well, Windows. Read more here.

Microsoft 70

Microsoft Sony Virtual Reality HTC 70

AR Insider

MARCH 16, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” The Plurality.

AR 281

AR Google Data Examples 281

ARVR

JUNE 9, 2021

Microsoft Microsoft is one of the few companies that has approached augmented reality wearables more successfully. We expect to see Microsoft still at work for a long time in this area and we think it can succeed where it has failed with mobile devices. Developing an Original World-Traveling VR Experience 4.

AR 130

AR Augmented Reality Wearables Apple 130

AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. More importantly, this aligns with the timeframe that followed its 2014 Oculus acquisition. billion for a representative baseline of pre-Oculus spending.

Head Mounted Display 248

Head Mounted Display AR Exercises Data 248

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Microsoft’s smart glasses are now used as an enterprise solution by many companies around the world.

Virtual Reality 130

Virtual Reality AR Augmented Reality Google 130

ARPost

NOVEMBER 4, 2019

According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. Apple leads when compared with other giants in terms of acquisitions made. See Also: VR Headset Comparison of Vive Cosmos vs. Oculus Rift S.

AR 217

AR Augmented Reality Machine Learning Apple 217

The Ghost Howls

NOVEMBER 19, 2023

In the middle of this, of course, the Apple Vision Pro was also an iPhone moment, without forgetting Half-Life: Alyx in the mix. Palmer Luckey’s intuition in 2012 was realizing that with the launch of the iPhone, finally VR could have its iPhone moment (many of them, actually) and that’s how the Oculus Rift was born.

Trends 371

Trends Apple Technology Course 371

UploadVR Between Realities podcast

JUNE 22, 2017

We know Valve is developing multiple VR games internally alongside the controllers, and exploring game design alongside these new interaction paradigms puts the company at the forefront of VR development with Facebook, Microsoft and Google. Let us know what you think down in the comments below!

Microsoft 190

Microsoft Controllers HTC Oculus 190

Road to VR

DECEMBER 7, 2018

Key Items Include: Large Quantities of 27” Apple Thunderbolt Displays. Oculus Systems/ Headsets. Google Daydream Systems/ Headsets. Assorted Microsoft Systems/ Accessories/ Controllers. Large Quantities of Dell Monitors. Samsung Odyssey Systems/ Headsets. Wacom 21” Tablets. Lenovo Mirage Systems/ Headsets.

Tips 262

Tips Apple Controllers Samsung 262

AR Insider

OCTOBER 1, 2020

Earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple. Orbiting Initiatives. Social Experiment.

Wearables 223

Wearables AR Machine Learning Apple 223

Road to VR

SEPTEMBER 20, 2017

Google—which is increasingly expanding its hardware business in the smartphone, connected home, and AR/VR sectors—has been fingered as one of the likely buyers. Google has tried to buy its way into hardware twice before, albeit more expensively. Those efforts largely fell short and the associated expenses slimmed Google’s margins.

HTC 243

HTC Taiwan Google Hardware 243

The Ghost Howls

JANUARY 2, 2019

On the contrary, Microsoft has worked a lot on the platform, to make it more appealing to enterprise customers. It has released experiences like Microsoft Remote Assist, that let different teams in a company work together to solve maintenance problems. Of course, it will exploit the already awesome Microsoft platform.

Augmented Reality 394

Augmented Reality Magic Leap Leap Motion AR 394

ARVR

APRIL 5, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

Wearables 130

Wearables AR Strategy Apple 130