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Apple Joins Pixar, NVIDIA, & More to “accelerate next generation of AR experiences” with 3D File Protocol

Road to VR

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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Newly Announced ‘Neuromancer’ TV Show Could Be Another Big Moment for VR to Make an Impact

Road to VR

Apple announced that it’s bringing a new show to Apple TV+ based on William Gibson’s award-winning cyberpunk novel Neuromancer (1984), offering another big moment for VR to take the limelight. And what does this mean to Joe Blow, Apple TV+ subscriber? Sound pretty familiar?

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

Probably the communication machine of the company is not as strong as before, so the old message still hangs around. Apple to launch a second “more affordable” headset in 2025. If it is true, it confirms that Apple has no mainstream plans for this device, and it will bet on true AR glasses for the mainstream.

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Every Choice You Make Is Life Or Death In This Daydream Impact VR Experience

VRScout

In 2015, American entrepeneur Chris Milk brought us Clouds Over Sidra , showing audiences how VR technology could be employed as a powerful “empathy machine,” a term he used to describe the medium during a TED talk that has since gathered over 1.5 This film asks: What would you do if you came under attack?” million views. .

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Six Leading Vision Pro Spatial Apps for Enterprise

XR Today - Mixed Reality tag

The Apple Vision Pro finally debuted for US customers last week. Apple CEO Tim Cook recently noted that the Apple Vision Pro “is the most advanced consumer electronics device ever created,” US customers can grab a 256GB model for $3,499. But, there are many workplace options available for customers today.

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The team behind Baidu’s first smart speaker is now using AI to make films

TechCrunch VR

Immersive films, or games, depending on how one wants to classify the emerging field, are already available with pre-written scripts for users to pick from. When the codes are sophisticated enough, rct hopes the engine can self-learn and formulate its own ideas. Eventually, it wants to release its own films. Image: rct studio.

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The XR Week Peek (2021.08.02): Facebook creates Metaverse group and prepares to launch its smartglasses, and more!

The Ghost Howls

VR is not the ultimate empathy machine. “VR VR is the ultimate empathy machine” is a powerful sentence that Chris Milk has pronounced during a TED Talk that has been quoted thousands of times in the VR communities. Facebook is evaluating the integration of Oculus Move with Apple Health. Learn more. Learn more.

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