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Apple Joins Pixar, NVIDIA, & More to “accelerate next generation of AR experiences” with 3D File Protocol

Road to VR

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft. Probably the communication machine of the company is not as strong as before, so the old message still hangs around.

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Six Leading Vision Pro Spatial Apps for Enterprise

XR Today - Mixed Reality tag

The Apple Vision Pro finally debuted for US customers last week. Apple CEO Tim Cook recently noted that the Apple Vision Pro “is the most advanced consumer electronics device ever created,” US customers can grab a 256GB model for $3,499. But, there are many workplace options available for customers today.

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Our pick of AR Remote Collaboration and Support Services

ARPost

The remote expert can then make notes and diagrams and even film their own hands and tools that appear as overlays in the caller’s display. There are two premium price tiers with additional affordances, but there is also a free model with an easy sign-in using a Microsoft, Google, or Apple account or with a private email.

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The XR Week Peek (2021.08.02): Facebook creates Metaverse group and prepares to launch its smartglasses, and more!

The Ghost Howls

If I had known people could like it, I would have not made it in 5 minutes with Microsoft Word, lol. VR is not the ultimate empathy machine. “VR VR is the ultimate empathy machine” is a powerful sentence that Chris Milk has pronounced during a TED Talk that has been quoted thousands of times in the VR communities. Learn more.

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The XR Week Peek (2022.03.07): Samsung is planning to launch an XR device, PSVR may arrive in 2023, and more!

The Ghost Howls

Last month, we got to know that (according to a rumor) Samsung is working together with Microsoft on new AR glasses, most probably powered by a Qualcomm chipset. With the rumors intensifying, and with Apple always closer to entering the market, I am expecting an announcement for this year. Learn more. Learn more.

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The XR Week Peek (2022.05.09): Meta to release four VR headsets, NFT sales are going down, and more!

The Ghost Howls

We can so expect a price of $1000+ for the device, which at this point is clearly aimed at professionals, the same target of people of the upcoming Apple headset. Thanks to this solution, it is also possible to play Fortnite on Android and Apple phones. Learn more. Learn more. Learn more. Learn more.