XR Today - VR Headsets tag

MARCH 4, 2024

The event always wows spectators with a rich lineup of technology vendors and innovations; however, in 2024, XR took centre stage with many firms highlighting major products, addressing device debuts, and entering the market. The Vision Pro bring Apple’s branding into the space and, with it, many eyes.

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XR Today - Mixed Reality tag

OCTOBER 26, 2023

Microsoft has reportedly filed a new patent to develop a microLED display solution to enhance virtual, augmented, and mixed reality (VR/AR/MR) experiences. The backplane substrate includes a plurality of pixel logic hardware modules. An Apple-Microsoft-Meta micro-OLED Melee?

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XR Today - Mixed Reality tag

NOVEMBER 24, 2023

Events are also closing for the year, excluding a few end-of-year stand-outs, but XR firms are still platforming ideas and roadmaps for the future. However, Apple remains on track to release the premium headset in 2024, as previously announced by the executives. The event takes place in Rotterdam from November 28th to December 1st.

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XR Today - Mixed Reality tag

MARCH 18, 2024

Today, at NVIDIA GTC 2024, company CEO Jensen Huang announced that the firm’s enterprise-ready digital twin and immersive content creation hub Omniverse is debuting on Apple’s Vision Pro. During the event’s opening keynote, Jensen noted: Today, we are announcing that Omniverse Cloud streams to the Vision Pro.

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The Ghost Howls

JUNE 13, 2022

We at VRrOOm are hiring to do our innovative XR events, check the “Friends” section of this newsletter if this opportunity can interest you! Image by Apple). Apple has not announced any glasses at WWDC. As usual, this event hasn’t delivered any mind-blowing announcements, but a big series of small news about VR games.

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The Ghost Howls

OCTOBER 11, 2022

Like every year, in a few days I will write a super big roundup of the event with EVERYTHING announced (you can subscribe to my newsletter not to miss it), but for now, let me just point out what are for me the main takeaways from the keynote. A subpar event. moment was when Satya Nadella himself appeared to be part of the event.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

The era of spatial computing has arrived, said Apple CEO Tim Cook , and today, the firm looks to realize its goal with the debut of the Vision Pro – a mixed reality headset – for US customers. Features, Specs, and Pricing Apple announced that the Vision Pro will cost $3,499 for the 256GB storage model.

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The Ghost Howls

JANUARY 15, 2023

This is just the first event, many others hopefully will come. Some selected developers have received the Apple headset. Could this really be the year of the Apple headset? Congress is stopping the acquisition of more Microsoft IVAS headset. This is a decision that is not going to make Microsoft happy.

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The Ghost Howls

MARCH 20, 2023

A pretty useless one, like all the rumors about Apple and its glasses. And instead… electronic components… wow, only geniuses at Apple could think about it. Anyway, if the leak is true, it means that we are starting to have hardware leaks, which usually happen when a product is in the production phase, or close to it.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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ARVR

JUNE 14, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Microsoft. Enterprise AR: 7 real-world use cases for 2021 Owning Enterprise AR Among tech giants investing in AR, Microsoft continues to show strong signs as a leading platform for enterprise productivity. ExpiCulture?—?Developing

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XR Today - Mixed Reality tag

SEPTEMBER 11, 2023

This month, Microsoft successfully completed an MR hardware trial period with the US Army, allowing the firm to continue innovating the Hololens product while leveraging a massive military contract which currently sits as a $22 billion investment for the US Army. But will Microsoft see future IVAS success? development processes.

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ARPost

SEPTEMBER 27, 2021

We’re excited about the whole event. Because people are still wary of travel and because the virtual AWE conferences had such high attendance, this year is going to be a hybrid event. See Also: The Future of XR’s Remote Events in the New Normal. See Also: The Future of XR’s Remote Events in the New Normal.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

The era of spatial computing has arrived, said Apple CEO Tim Cook , and today, the firm looks to realize its goal with the debut of the Vision Pro – a mixed reality headset – for US customers. Features, Specs, and Pricing Apple announced that the Vision Pro will cost $3,499 for the 256GB storage model.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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ARVR

MARCH 16, 2023

As seen in the Google Glass era, consumer acceptance and comfort for face-worn hardware (with a camera, no less) is a critical gating factor, and will take a while to overcome. Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. Beyond the “if?” is the question of “what?”

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XR Today - Mixed Reality tag

MARCH 22, 2024

Partners such as Siemens, Microsoft, AWS, Wistron, and others were showcased at the event. Huang also announced that NVIDIA’s Omniverse is now available on Apple’s Vision Pro. Apple has introduced the WebXR input system as an early access feature, with broader integration to come.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The event always wows spectators with a rich lineup of technology vendors and innovations. In 2024, many major technology firms like Apple, LG, and Samsung are debuting XR devices, and events like Laval Virtual will provide crucial insight into the growing industry. Moreover, industry events are a crucial learning space.

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XR Today - Mixed Reality tag

JANUARY 24, 2023

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

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XR Today - Mixed Reality tag

APRIL 4, 2023

Apple’s mixed reality (MR) headset is set to delay again amid its upcoming Worldwide Developer Conference (WWDC) from 5 to 9 June, a series of tweets has found this week. Reports have revealed that this may block Apple from unveiling the device at the key event.

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The Ghost Howls

MARCH 13, 2023

I’m having fun, listening to interesting talks, meeting new people… basically everything I always do at these events! Microsoft has killed it (after having basically abandoned it) because it had to perform a spending review given the bad economic conditions. Spatial or VRChat), while others will simply get lost.

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XR Today - Mixed Reality tag

NOVEMBER 17, 2023

However, with 2024 shaping up to be a monumental year for XR, with Microsoft, NVIDIA, Amazon, and Apple all putting major stakes and investments into the space, what companies do today could greatly influence the future of work. The firm is rolling out the features starting in early December this year for free.

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XR Today - Virtual Reality

JUNE 13, 2022

Whether it’s powering pop-up experiences and experiential marketing events, or creating unique new ways for customers to explore the latest products offered by brands, there are countless opportunities out there. The Apple ecosystem supports the creation of all kinds of powerful brand/customer relationships.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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ARPost

DECEMBER 10, 2022

XR hardware is on the move. So, more and more XR providers are providing cloud services in addition to their hardware and platform offerings. For Varjo clients, a lot of the management and IT solutions that make up cloud services for other developers are handled through software subscriptions bundled with almost all Varjo hardware.

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XR Today - Augmented Reality tag

JUNE 7, 2023

Apple Inc has reportedly bought out US headset manufacturer Mira following its Vision Quest headset debut on Monday, a Verge report revealed on Tuesday. According to the Verge report, Apple acquired roughly 11 Mira employees. In the post, Taft said: “Excited for Mira’s next chapter, at Apple :).

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AR Insider

SEPTEMBER 3, 2021

That will happen as the underlying technology improves and slims down; and as the industry’s ultimate wild card is played: Apple Glass. To break down all of the above — including Apple AR discourse — and to dive deeper on the latest figures, ARtillery chief analyst Mike Boland recently gave a virtual-event presentation.

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XR Today - Big XR News tag

FEBRUARY 3, 2023

While events such as CES 2023 highlighted some of the best immersive innovations, caution loomed across the industry following the hard holiday period of 2022. For example, Snap is seeing an upturn in success following immersive hardware blunders, and Google is going on strong despite significant layoffs.

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The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. Especially the first feature made most people go in awe : volumetric videos are very expensive, so they’re typically not used during XR events. Image by OceanX).

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Hypergrid Business

FEBRUARY 6, 2023

I myself switched from Apple to Samsung in 2015 specifically for Samsung’s Gear VR headset. But if Apple beats them to it, I’ll switch back to Apple. The hardware will be us,” he said. Microsoft recently said it will lay off 10,000 employees.

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The Ghost Howls

SEPTEMBER 12, 2023

The piece of news that made people hope for a close release is the recent radio certification that Valve has obtained in Korea for its new unknown hardware device. I hope to be wrong, of course: maybe Valve has just accelerated to launch its device before Apple may finally release its one.

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XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. This ranged from user interfaces (UIs), filming, controls, and hardware optimisation. This could lead to new forms of interacting with sports events.

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AR Insider

NOVEMBER 14, 2019

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Apple is already far ahead given the success of Watch and Airpods. The poster child here is Apple. The situation is similar with Microsoft.

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XR Today - Augmented Reality tag

NOVEMBER 20, 2023

At the event, Jon Li said that AI has “really infiltrated everybody’s mindshare,” explaining that various enterprise end-users, from healthcare to security, can benefit from the emerging technology. Because spatial computing is really the next evolution of computing and how we interact with data.

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Road to VR

NOVEMBER 10, 2021

Those documents allegedly revealed that Meta’s stores aim to let people try out its upcoming XR hardware in a “more open and connected” space which will make guests feel “curiosity, closeness,” and “welcomed”—all whilst on a “judgment free journey.”

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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