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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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Metaverse and Investing – Opportunities for Retail Investors Part 1: Hardware

ARPost

Microsoft, which apparently produces one of the best-performing augmented reality headsets on the market (HoloLens), is buying a video game production company Blizzard for a frightening amount of money: 68 billion dollars. When I say hardware, I mean it in a very broad way. Microsoft (Nasdaq: MSFT) for AR Headsets.

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Microsoft Mesh for Teams is now Available on Meta Quest Headsets

XR Today - Virtual Reality

Today, Microsoft is making its long—awaited Mesh for Teams immersive VR meeting platform available for enterprise end users. The service is now available for clients, allowing them to access Microsoft’s dynamic virtual remote meeting solution via desktop or Meta Quest headsets. Mesh is helping us achieve that.

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Apple to Adopt Metaverse Services

XR Today - Virtual Reality

This week is all about Apple. Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. There are a few reasons for this.

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Big XR News from Microsoft, Meta, AWS, Apple

XR Today - Mixed Reality tag

The End of the Windows Mixed Reality In its latest Windows 11 24H2 update , Microsoft is removing some support frameworks for its MR hardware and software portfolio. The update sees Windows Mixed Reality added to the “Deprecated Features” list, which congregates features that Microsoft is no longer working on.

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Big XR News from Apple, Microsoft, and SPIE

XR Today - Mixed Reality tag

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Will Apple remain a prominent figure in the XR device marketplace, or will another firm stand tall?

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Big XR News from ChatGPT, Apple, Meta, and Microsoft

XR Today - Mixed Reality tag

Companies like Meta and Microsoft are reviewing previous months, discussing revenue and roadmaps, and forecasting what’s to come. Equally, the dust will soon settle following the debut of the Apple Vision Pro, which is currently filling social media feeds. Apple Vision Pro Debuts Beta 1.1 Although the division had lost $4.65