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Apple Trademarks XR Operating System

XR Today - Mixed Reality tag

This month, Apple once again teased its upcoming XR headset by trademarking a stylisation of “xrOS” with the New Zealand Intellectual Property Office. The trademark filing relates to the font used in the upcoming xrOS branding by Apple. Apple also filed a separate trademark for the new xrOS operating system late last year.

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Which Startups Are Hiring for Augmented Reality Jobs?

ARPost

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. As of November 2020, they’re hiring for both New York and San Francisco positions. A company still in stealth, but with founder pedigree from Apple.

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Will 3D Cities Unlock Immersive Experiences?

AR Insider

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. cities, starting with San Francisco. Other potential apps include entertainment, auto-navigation and enterprise-facing tools. The product’s main feature was 3D graphical renderings of U.S. Force Multiplier.

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Unity Debuts Unity 6 LTS at Unite 2023 with Meta, Apple Partnerships

XR Today - Mixed Reality tag

Enhanced Performance, Empowered Development Along with Unity 6 LTS, the San Francisco-based company will add features to Unity 2022 LTS such as Data-Oriented Technology Stack (DOTS) support, along with a Universal Render Pipeline (URP) feature for graphics processing.

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Big News XR from BMW, Meta, Apple, Campfire, Nreal, and Cannes XR

XR Today - Big XR News tag

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. Meanwhile, XR brands worldwide are striving to establish themselves as leads in entertainment, collaboration, and wearables via events, product launches, and rebranding.

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VR Headsets: XR Today Expert Roundtable

XR Today - Virtual Reality

The San Francisco, California-based firm demoed its Mobile Dock solution at the event; the immersive wearable allows users to stream media and gaming content to their device on a 120-inch virtual screen. Over the years, VR/MR has been used for multiple purposes, including gaming and entertainment.

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VITURE One Smart Glasses Demo at CES 2023

XR Today - Mixed Reality tag

It also connects to streaming platforms such as Apple TV and Netflix for massive cinematic experiences. The Flow includes a lightweight form factor with platform streaming, entertainment, and immersive health and wellness apps. Happy New Year from the VITURE team! ?. This is the year everything changes. Will you step through in 2023?