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Apple CEO Tim Cook is Hyping XR Ahead of WWDC

Road to VR

In an interview ahead of Apple’s upcoming Worldwide Developers Conference event, CEO Tim Cook talks about the potential of XR and why elements of it may be “even better than the real world.” Just as Apple was skeptical of Google Glass, Cook knows Apple will always be in a similar boat when launching new products.

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Will Google I/O Take Over XR & Spatial Computing?

XR Today - Augmented Reality tag

Tomorrow, Google’s I/O conference is poised to showcase its latest updates concerning its extensive technology portfolio. From smartphones to AI, Google is very much positioned in the enterprise solutions space with its products. Could Google release smart glasses?

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The 5 most important XR-related pieces of news from Google I/O 2023

The Ghost Howls

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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Spatial Beats: Snap, Google & Digilens

AR Insider

This week, we dive into Snap’s new AR Spectacles, Google I/O takeaways and Digilens’ new reference frames. Starline promises telepresence technology to reimage video conferencing as we’ve never seen. Barra says he’s moving into the healthcare technology space. W elcome back to Spatial Beats.

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Apple Vision Pro Creates “Great Fear” for Google, Samsung Partnership

XR Today - Mixed Reality tag

Google is currently working with Samsung to create an XR headset that directly competes with upcoming Apple’s Vision Pro, leading to a “weird bureaucratic mess,” an employee told Insider. Another employee commented: At Google, there is a great fear that when Apple releases new products, it shifts the landscape.

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Apple WWDC ’24 to be a XR Showcase?

XR Today - Augmented Reality tag

Apple’s annual Worldwide Developers Conference (WWDC) is coming. At last year’s event, Apple made the world buzz with its Vision Pro showcase, highlighting Apple’s spatial computing ecosystem for the first time. Apple states that WWDC24 will spotlight the latest iOS, iPadOS, macOS, watchOS, tvOS, and visionOS updates.

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Apple Vision Pro to Optimise iPhone, iPad Cross-Compatibility

XR Today - Mixed Reality tag

This week, Apple, in a recent change list for its devices, confirmed that it is working on a second update for its Vision Pro spatial computing headset. update also improves products such as iPhone, iPad, and Apple Watch. update also improves products such as iPhone, iPad, and Apple Watch. Apple Vision Pro Version 1.1:

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