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The XR Week Peek (2022.09.05): Apple headset to be called Reality, Fortnite may come to Quest, and more!

The Ghost Howls

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. It seems that one of Apple’s shell companies has just registered the trademarks “Reality One”, “Reality Pro”, and “Reality Processor”.

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Enterprise AR Trends for 2020 and Beyond

ARPost

AR has penetrated almost all the industries: automotive, professional services, education and training, retail, architecture, and healthcare. Already, several top-level companies like LG, Apple , and Sony are joining the market of AR hardware producers, dominated so far by Microsoft and Magic Leap.

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Will the AR Cloud Underpin a “Real-World Metaverse?”

ARVR

is an architecture or index that makes the physical world clickable. Google could be the knowledge layer, Facebook could be the social layer, Microsoft the enterprise productivity layer, and Amazon the commerce layer. Apple will be a hardware powerhouse to represent the user touchpoint to all layers.

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Magic Leap Announces First Round of Independent Creator Program Grant Recipients

Road to VR

Architecture & Construction. Workplace Training. SEE ALSO Microsoft Significantly Misrepresented HoloLens 2's Field of View at Reveal. Creator Tools. Aesthetic Interactive. Felix & Paul Studios. Collaboration. Data Visualization. Immersion Analytics. Documentary. Health & Wellness. Magic Lines. – – — – –. Enterprise.

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Big XR News from Varjo, RealWear, and Glue

XR Today - Mixed Reality tag

The XR world is building up hype for Apple’s potential consumer-grade MR headset; meanwhile, Meta continues its Quest Pro push and development of a third consumer iteration. This allows workers to interact with architectural renderings in real time while overviewing technical measurements.

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The AR Space Race, Part IX: Epic Games

ARVR

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. In partnership with Nvidia, Microsoft, and Cesium, it offers a real-time 3D creation engine for producing immersive mapping and digital twins of real-world locations. It’s become a runaway train in the gaming and VR worlds.

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How Will the AR Cloud Unlock the Spatial Web?

AR Insider

Another way to view the AR cloud – framed in the terminology of today’s technology – is an architecture that makes the physical world clickable. If Google is the spatial web’s knowledge layer, Facebook could be its social layer , Microsoft the enterprise productivity layer , and Amazon the commerce layer.

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