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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. See Also: 6 Brands That Use AR and VR Advertising Successfully.

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Will AR Enable Retail’s Touchless Era?

AR Insider

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. P roof points for AR’s role as a shopping tool continue to emerge. We’ve been hearing this rallying cry for AR commerce for a few years, but it takes on new meaning during Covid-era retail lockdowns.

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XR Talks: How Big Will AR Commerce Get?

AR Insider

This applies to AR advertising , which our research arm ARtillery Intelligence projects to grow to $1.4 AR is also demonstrating value as a commerce tool to drive physical and digital shopping. You may be thinking, ‘what’s the difference between AR advertising and AR commerce?’ billion this year.

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How Big is the Mobile AR Market?

AR Insider

At the precipice of 2020, that leaves the question of where we are now? Optimism is still present but AR and VR players continue to be tested as high-flying prospects like ODG, Meta and Daqri dissolve. These events are resetting expectations on the timing and scale of revenue outcomes. But there are also confidence signals.

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How Will AR Transform Shopping?, Part II

AR Insider

Beyond consumers, AR likewise resonates among brands, retailers, and eCommerce companies. Among retailers and eTailers, few standouts that have leaned into AR product visualization include IKEA, Wayfair, Houzz, and Shopify. But despite all of these benefits, AR adoption is still held back by a few common myths. AR is a Fad; 2.

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AR Insider’s Best of 2019

AR Insider

But a barometer of the year’s activity can also be seen in the most popular AR Insider posts. Is Apple Building an Entertainment Wearable? ‘Audio AR’ Emerges: Discussions with Developers. Will Google Incubate AR Inside Search? Is Instagram AR’s Sleeping Giant? The AR Show: Top 3.

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The XR Week Peek (2023.06.20): Samsung to change its XR plans, Upload made a cool showcase, and more!

The Ghost Howls

We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening. We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening.

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