AR Insider

AUGUST 7, 2020

This applies to AR advertising , which our research arm ARtillery Intelligence projects to grow to $1.4 AR is also demonstrating value as a commerce tool to drive physical and digital shopping. You may be thinking, ‘what’s the difference between AR advertising and AR commerce?’ billion this year.

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AR Survey Retail Trends 372

Next Reality AR

JANUARY 27, 2020

Google pushed a new kind augmented reality walking navigation to the mainstream last year, and now startup Phiar is hoping users will use its AR app in the same way for driving navigation. The company is currently inviting the public to sign up for its private beta launch, which is scheduled for the first week of February.

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AR Insider

FEBRUARY 22, 2021

O ne of the attributes that defines AR’s potential is its breadth of applicability. Though use cases like product visualization and social lenses are the early leaders today, we’ll see several others develop in the coming years. The project surveyed 76 U.S. Google’s Internet of Places Materializes.

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AR Insider

JUNE 10, 2020

T hrive Analytics and ARtillery Intelligence today released a new report: AR Usage & Consumer Attitudes, Wave III. ARtillery Intelligence authored survey questions and a narrative report while Thrive Analytics administered the survey through its established survey engine and ongoing Virtual Reality Monitor research.

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AR Insider

JANUARY 27, 2020

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. Of all the floundering sub-sectors of AR, advertising is a bright spot. Brand marketers are attracted to engagement levels and other campaign analytics that continue to roll out, as shown in AR Insider’s Campaign Tracker.

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AR Data Survey Augmented Reality 377

AR Insider

JUNE 12, 2020

I ndustry rhetoric about AR’s world-changing status far outweighs any tangible evidence that it’s captivating consumers today. Though we see some evidence, such as lens engagement figures from Snapchat and others, we’re mostly flying blind when it comes to consumer AR sentiment. How often are they using it?

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ARPost

APRIL 11, 2023

AR and VR are two of the most promising technologies of the modern era. While AR and VR have been around for decades, it wasn’t until recently that they offered a quality experience without being too limited by technological constraints or not being portable enough for widespread use. They are: 1. billion by 2024.

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Trends AR Examples Technology 402

ARVR

APRIL 29, 2022

Though we see some signals, such as lens engagement figures from Snapchat and others, we’re often “flying blind” when it comes to consumer AR sentiment. Looking to fill that gap, AR Insider’s research arm ARtillery Intelligence has completed Wave V of its annual consumer survey report. How often are they using it?

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AR Insider

OCTOBER 8, 2020

Reality Bytes is AR Insider’s series that features bite-sized video insights. W hat are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes , featuring lightning-round commentary from AR Insider partner M7 Innovations. I dive into FB’s ulterior motive.

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Google Survey Augmented Reality AR 204

AR Insider

JULY 9, 2020

“Behind the Numbers” is AR Insider’s series that examines strategic takeaways from the original data of its research arm, ARtillery Intelligence. I ndustry rhetoric about AR’s world-changing status outweighs tangible evidence that it’s captivating consumers today. Among the topics: How is mobile AR resonating with everyday consumers?

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ARPost

MARCH 16, 2021

On one hand, VR and AR have been around for years without truly cracking mainstream appeal, and there are still plenty of people who’ve never used VR headsets. Consider that the Oculus Quest 2 has made wireless VR accessible, and that the average modern smartphone is perfectly capable of handling complex AR tasks.

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Real Estate AR Augmented Reality Survey 524

AR Insider

JULY 9, 2021

Beyond consumers, AR likewise resonates among brands, retailers, and eCommerce companies. Among retailers and eTailers, few standouts that have leaned into AR product visualization include IKEA, Wayfair, Houzz, and Shopify. But despite all of these benefits, AR adoption is still held back by a few common myths. AR is a Fad; 2.

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AR Case Study Retail Study 365

The Ghost Howls

DECEMBER 19, 2022

Google may be working on a bracelet and a ring for its glasses. According to some rumors, Google is experimenting with the user interface for its future AR glasses and it is currently studying two solutions: a bracelet, and a ring controller. Viture One glasses are one of best inventions of 2022 according to TIME.

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HTC Survey Study Ukraine 466

ARVR

SEPTEMBER 16, 2022

Though we see some signals, such as lens engagement figures from Snap and others, we’re often flying blind when it comes to consumer AR sentiment. Looking to fill that gap, AR Insider’s research arm ARtillery Intelligence has completed Wave V of its annual consumer survey report. How often are they using it? Google Lens).

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AR Survey Exercises Retail 147

AR Insider

JUNE 18, 2020

R ecent reports from AR Insider’s research arm ARtillery Intelligence have covered topics like winning product models and lessons from sector leaders. But to put more substance and validation behind those narratives, we decided to ask consumers how they feel about mobile AR. AR Flavors. So we set out for answers.

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AR Survey Trends Video 222

AR Insider

JUNE 2, 2021

The question this all leads to is how and if AR will follow this trend. Another utility-driven use case already gaining traction is AR shopping. With that backdrop, we continue to see signs that AR shopping — or what we call camera commerce — is driving real consumer engagement and brand value. Camera Commerce.

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AR Case Study Data Survey 298

AR Insider

MAY 27, 2021

Four Myths About AR Advertising. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. For all we knew, 2020 could have been the year that AR ads came and went. Mike Boland, AR Insider. by Tony Parisi. Here’s why.

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AR Unity Retail Entertainment 408

AR Insider

JULY 23, 2020

R ecent reports from AR Insider’s research arm ARtillery Intelligence have covered topics like winning product models and lessons from sector leaders. But to put more substance and validation behind those narratives, we decided to ask consumers how they feel about mobile AR. AR Flavors. So we set out for answers.

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AR Survey Trends Video 211

UploadVR Between Realities podcast

JUNE 22, 2017

Last August the Virtual Reality Developers Conference (VRDC) published its first report on the state of the VR industry based off of a survey for developers. gap in last year’s survey, so both headsets have still grown in adoption. gap in last year’s survey, so both headsets have still grown in adoption.

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AR Insider

MAY 24, 2021

I t’s clear that mobile AR is where the scale is today, given 3 billion+ global smartphones. As for the portion that’s AR-compatible, the common industry rally cry is that there are 1 billion+ AR-enabled smartphones. And there’s web AR which has the most potential reach, due to its delivery through the browser.

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AR Data Survey Exercises 302

Road to VR

AUGUST 26, 2016

In a survey published by VRDC, AR and VR developers are largely leaning toward platform agnostic development for their next projects. While the figure above is interesting, it should be noted that the sample size of the survey is only 500 respondents. Road to VR is a proud media partner of VRDC 2016.

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Survey AR Virtual Reality HTC 100

The Ghost Howls

NOVEMBER 9, 2023

The use case is similar to other systems that are becoming popular now: give the user a big virtual display in front of him. While there are a lot of caveats around this number, I think that it’s still an indicator of the fact that this headset has not taken off yet. It seems the journalist liked them.

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AR Insider

MARCH 10, 2020

At the precipice of 2020, that leaves the question of where we are now? Optimism is still present but AR and VR players continue to be tested as high-flying prospects like ODG, Meta and Daqri dissolve. These events are resetting expectations on the timing and scale of revenue outcomes. But there are also confidence signals.

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AR Apple China Survey 363

AR Insider

OCTOBER 6, 2020

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. But existing alongside all of them is AR advertising. billion by 2024.

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AR Insider

DECEMBER 26, 2019

But a barometer of the year’s activity can also be seen in the most popular AR Insider posts. ‘Audio AR’ Emerges: Discussions with Developers. Will Google Incubate AR Inside Search? Is Instagram AR’s Sleeping Giant? Where Are We in AR’s Lifecycle? The AR Show: Top 3.

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ARVR

AUGUST 22, 2022

Recent reports from AR Insider’s research arm ARtillery Intelligence have covered topics like AR shopping and AR marketing best practices. But to put more substance and validation behind those narratives, we decided to ask consumers how they feel about mobile AR. So we set out for answers.

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AR Survey Virtual Reality Examples 147

ARVR

AUGUST 17, 2021

Recent reports from AR Insider’s research arm ARtillery Intelligence have covered topics like Camera Commerce and best practices in Web AR. But to put more substance and validation behind those narratives, we decided to ask consumers how they feel about mobile AR. Trending AR VR Articles: 1. So we set out for answers.

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ARPost

JULY 20, 2020

At the same time, less than 25% of the participants in a recent survey reported interacting with AR in the past month. AR Is Everywhere, but Users Don’t Notice It. Clearly, many people aren’t even aware that they’re using AR. This indicates that we still don’t view AR as indispensable.

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Augmented Reality AR Survey Education 535

UploadVR Between Realities podcast

JANUARY 12, 2017

Each year, attendees take part in a lengthy survey that serves as the foundation for the conference’s State of the Industry document — this year’s results proved very interesting. 44% of those surveyed said they weren’t interested in developing for the VR or AR platforms at all.

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AR Insider

SEPTEMBER 11, 2020

A dvertising continues to be a bright spot in AR’s otherwise-challenged early days. Brand spending on AR ads is on track reach $1.41 billion this year according to ARtillery Intelligence estimates, making this one of the highest-performing subsectors of the AR universe. First off, how big is AR commerce?

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ARVR

JULY 9, 2020

Source AR 101?—?A What are its features basic? What are some of Augmented Reality problems and challenges? In this article, you will find: AR definition, Basic features, and AR problems and challenges. Some AR Types Augmented Reality can be applied mainly on markers, 3d objects, flat surfaces, and faces.

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VRScout

SEPTEMBER 25, 2017

When the smash-hit mobile gaming application Pokémon GO swept the globe last summer, the disruptive potential of augmented reality (AR) was thrust into the spotlight. Pokémon GO proved not just that AR is a good money-spinner, but that consumer interest in the technology is high. . The same research found that only 24% of U.S.

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AR Insider

MAY 27, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Urgency Will Change Today’s AR Vision into Tomorrow’s AR Reality. We see this development in technologies such as Augmented Reality (AR), Virtual Reality (VR) and Blockchain. by Dirk Schart.

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ARVR

SEPTEMBER 24, 2021

AR continues to prove it’s value and efficacy as a shopping tool. The former includes usage figures that continue to roll out from AR leaders. For example, Snap reports 200 million daily active AR users, while Facebook reports 600 million monthly AR users. Google Lens?—?another another form of AR shopping?—?is

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AR Insider

NOVEMBER 6, 2020

“Vantage” is AR Insider’s editorial contributor program. Authors’ opinions are their own. . How 5 Retailers Are Using AR for Covid-Compliant Try-Ons. Other surveys have shown that physically holding products creates a sense of psychological ownership that drives high-cost purchases.

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Technology AR Retail Tools 224

Hypergrid Business

SEPTEMBER 20, 2019

By comparison, only 24 percent are reporting strong growth for consumer virtual reality, and only 31 percent say the same for consumer augmented reality and mixed reality technology, according to a survey of hundreds of businesses released this month by VR Intelligence. (Image courtesy rawpixel via Pixabay.).

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ARVR

MARCH 3, 2021

In all cases, facilities managers can offer employees or guests more meaningful (or safe) experiences using contextual AR overlays. For example, wayfinding can be offered with big floating arrows through AR interfaces?—?sort sort of like Google Live View but indoors. The project surveyed 76 U.S. and monetization therein.

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