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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. See Also: 6 Brands That Use AR and VR Advertising Successfully.

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What Are The Biggest Myths About AR Advertising?

AR Insider

Four Myths About AR Advertising. I’ve been writing about it for over a year, and working on related products at Unity for much longer. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. Mike Boland, AR Insider.

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How Will AR Transform Shopping?, Part II

AR Insider

Beyond consumers, AR likewise resonates among brands, retailers, and eCommerce companies. Among retailers and eTailers, few standouts that have leaned into AR product visualization include IKEA, Wayfair, Houzz, and Shopify. But despite all of these benefits, AR adoption is still held back by a few common myths. AR is a Fad; 2.

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The XR Week Peek (2023.06.20): Samsung to change its XR plans, Upload made a cool showcase, and more!

The Ghost Howls

Learn more (Trailer) Fill SlashData’s survey and win prizes Also this year I’m supporting the survey about XR that SlashData is carrying on. Learn more (Trailer) Fill SlashData’s survey and win prizes Also this year I’m supporting the survey about XR that SlashData is carrying on.

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The Second Coming of Augmented-Reality Glasses

ARVR

Source: [link] When it debuted in 2013 the Google Glass was the first of its kind. A augmented-reality (AR) accessory that sits right above one eye and gives access to emails, text messages, directions , etc. In this article, I will explain why I think the AR glasses are coming back and they are staying this time.

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XR Talks: Projecting 2020’s Top Spatial Trends

AR Insider

Confidence signals include Brand spending on sponsored lenses and indicators for Apple’s eventual AR glasses. Apple’s AR Fate. Starting with the first prediction, the thing on everyone’s mind is the if and when of Apple’s rumored AR glasses. AR Wins with Training Wheels.

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The XR Week Peek (2021.07.13): Lynx now aims at the consumer market, App Lab to enable DLCs, and more!

The Ghost Howls

Ok, enough with football… let’s get back to AR and VR…. The standalone headset still features passthrough AR/MR, XR2 chipset, dual 1600×1600 LCD panels running at 90Hz, Ultraleap hands tracking. AR users to reach 800M by the end of the year. We won with our heart, the big heart of us Italians. Top news of the week.