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How Do AR Advertising Platforms Stack Up?

AR Insider

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. But existing alongside all of them is AR advertising. billion by 2024.

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Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus

Road to VR

As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready. ” Apple meanwhile are still making significant, strategic hires which seemingly indicative of their growing commitment to an immersive future.

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The Second Coming of Augmented-Reality Glasses

ARVR

Source: [link] When it debuted in 2013 the Google Glass was the first of its kind. A augmented-reality (AR) accessory that sits right above one eye and gives access to emails, text messages, directions , etc. In this article, I will explain why I think the AR glasses are coming back and they are staying this time.

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Magic Leap’s LEAP Con 2018 round-up: all the major announcements in only one place

The Ghost Howls

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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All the most important AR and VR news from the GDC 2018

The Ghost Howls

I think that, after a year, its specifications don’t sound exceptional anymore and maybe it is better that LG jumps directly to a second generation or that enters the standalone market (as it seems, since there are some rumors about a new revolutionary headset screen developed by Google and LG). Magic Leap releases its SDK.

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Vuzix Medical Use Cases Show Value of AR Smart Glasses

XR Today - Augmented Reality tag

For years, companies like Vuzix have backed the medical industry with their cutting-edge augmented reality (AR) smart glasses. A recent survey by @Vuzix highlights that 49% of surgeons are acknowledging the integral role of AR in enhancing efficiency and precision during surgeries.

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Will You Buy Your Next Car in VR?

AR Insider

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . How VR and AR Are Changing the Car-Buying Experience. Those hassles are one of the reasons why it takes consumers an average of six months of research before settling on which car to buy.